If you want to start tracking your Shopify store’s event purchase pixel, then this guide is for you! In just a few simple steps, you can have the pixel installed and start collecting data on your customers’ behavior. Keep reading to find out how.
What is the Event Purchase Pixel?
The Event Purchase Pixel is a code that you can install on your Shopify store that allows you to track conversions and sales. This is a valuable tool for any store owner, as it allows you to see which products are selling well and which ones need improvement.
Installing the Event Purchase Pixel is simple and only takes a few minutes. In this article, we’ll show you how to install the pixel on your Shopify store.
Once the pixel is installed, you’ll be able to see data on which products are being purchased and how much revenue each product is generating. This information can be used to make decisions on which products to keep in stock, or which ones need to be improved.
If you’re not already using Shopify, we highly recommend it as a platform for running your online store. Shopify is easy to use, has great features, and is very affordable. You can sign up for a free trial of Shopify here.
Now let’s get started with installing the Event Purchase Pixel on your Shopify store!
Log into your Shopify account
Go to “Online Store”
Click on “Themes”
Find the theme you want to edit and click “Customize Theme”
Under “Sections”, click “+ Add Section”
Choose “Event Purchase”
Enter your events purchase code
Hit “Save”
Go to Online Store > Themes
1. Click on the “Actions” drop-down menu for the theme you want to edit, and then select “Edit code”.
2. In the Layout folder, click on theme.liquid to open it in the Code Editor.
3. Paste your event purchase pixel code into the theme.liquid file, immediately after the opening <body> tag and before any other code. For example:
<body>
{% if template == ‘index’ %}
PASTE EVENT PURCHASE PIXEL CODE HERE
{% endif %}
</body>
4. Click Save.
Find the theme you want to edit and click
If you want to add the Event Purchase pixel to your Shopify store, there are a few steps you’ll need to follow. First, you’ll need to find the theme you want to edit. Click on the “Online Store” tab on the left-hand side of your Shopify admin, then click on “Themes.”
Next, find the theme you want to add the pixel to. If you’re not sure which theme you’re using, click on the “Customize” button for that theme. In the top bar, you’ll see the name of your current theme. Once you’ve found the right theme, click on the “Actions” button and select “Edit code.”
In the “Layout” folder, look for the file called “theme.liquid.” This is usually the default file that’s loaded when someone visits your store. Scroll down to the very bottom of this file and add this code:
{{ ‘event-purchase.js’ | asset_url | script_tag }}
Replace “event-purchase.js” with the name of your Event Purchase pixel file. Make sure that you save your changes before moving on!
In the Layout folder, click on
Add a new layout. Name your layout something like “Event Purchase” and select “event” from the Layout Type dropdown menu.
In the Event Purchase layout, click on the “+” icon next to the
Product event and select “Product purchase” from the Event Type dropdown menu.
In the Product purchase event, enter your product’s SKU in the Product ID field.
In the Value field, enter how much each product is worth to you.
Click Save.
Find the tag and paste your event purchase pixel code before it
Assuming you already have your Facebook pixel code, installing the event purchase pixel is a breeze. Simply find the tag in your theme.liquid file and paste your event purchase pixel code before it. That’s it! You’re all set to start tracking conversions on your Shopify store.
After you’ve made your changes, be sure to save them! To do so, simply click on the “Save” button at the top of the page. Your changes will then be saved and live on your site.
What are the benefits of installing the Event Purchase Pixel?
The Event Purchase Pixel allows you to track conversions and measure the effectiveness of your marketing campaigns. With this data, you can optimize your campaigns to get the most ROI. Additionally, the pixel can help you identify valuable customers so that you can target them with future marketing efforts.
Conclusion
That’s it! You’ve now installed the Event Purchase pixel on your Shopify store. This valuable tool will help you track purchases made through your store, so you can better understand your customers’ behavior and optimize your marketing strategy. Thanks for taking the time to set this up — we know it’ll be a big help in growing your business.
