How to Integrate Hubspot with Shopify?

HubSpot is a platform for inbound marketing, sales, and service that helps businesses grow better. It offers a suite of tools to help companies attract visitors, convert leads, close deals, and keep customers happy. Shopify is a platform for businesses of all sizes to create an online store. It offers users the ability to sell online, in-person, and through social media. So how do you integrate Hubspot with Shopify? Keep reading to find out!

What is HubSpot?

In order to best take advantage of HubSpot’s marketing capabilities, it’s important to first understand what HubSpot is and how it can benefit your business. HubSpot is a cloud-based marketing and sales software platform that helps businesses of all sizes grow by providing powerful tools to manage their website, contacts, email, social media, and content.

HubSpot offers a free version of its software as well as paid subscriptions with more advanced features. The free version includes basic contact management, email marketing, and social media monitoring tools. Paid subscriptions start at $200 per month and offer additional features such as automation, lead nurturing, analytics, and CRM integrations.

No matter which version of the software you use, HubSpot can help you attract more website visitors, convert leads into customers, and close more sales. In addition, HubSpot’s integration with Shopify makes it easy to track your ecommerce data and connect it with your other marketing activities for a complete picture of your customer’s journey from awareness to purchase.

How to Integrate HubSpot with Shopify

If you’re running a Shopify store, you know that generating traffic and conversions is key to success. And if you’re using HubSpot for your marketing, you know that it’s a powerful tool for driving leads and sales. But what if you could combine the two?

Integrating HubSpot with Shopify can help you get the most out of both platforms. By integrating, you can pass data between the two platforms seamlessly, allowing you to track customers and their behavior across both platforms. Additionally, integration can automate many tasks, saving you time and effort.

So how do you integrate HubSpot with Shopify? Below are instructions for connecting your Shopify account with HubSpot.

1) Log in to your HubSpot account and go to your settings (click on the gear icon in the top right-hand corner).

2) In the left-hand sidebar, select “Integrations.”

3) On the integrations page, search for “Shopify” in the top-right hand corner search bar.

4) Select “Connect” next to the Shopify integration tile. If prompted, enter your Shopify URL. You’ll be redirected to Shopify to complete the connection process. If you aren’t already logged in to Shopify, you’ll be prompted to do so now.

Why Should You Integrate HubSpot with Shopify?

There are many reasons why you should integrate HubSpot with Shopify. Perhaps the most obvious reason is that it allows you to have a single platform for managing your website, your ecommerce store, and your marketing campaigns. This can save you a lot of time and effort in the long run.

In addition, integrating HubSpot with Shopify can give you access to powerful features that can help you boost your sales and grow your business. For example, HubSpot’s automation tools can help you automate tasks like email marketing, social media campaigns, and lead nurturing. And because Shopify is integrated with HubSpot, you can take advantage of Shopify’s powerful ecommerce features to drive more sales.

Finally, integrating HubSpot with Shopify can help you better understand your customers and their needs. By tracking their interactions with your website and store, you can gather valuable data that can be used to improve your marketing efforts and make better business decisions.

The Benefits of Integrating HubSpot with Shopify

If you’re running a Shopify store, you know that generating leads and sales is key to success. And if you’re using HubSpot for your marketing and sales efforts, you know that it’s a powerful tool for managing your contacts and driving conversions.

Integrating HubSpot with Shopify can help you get the most out of both platforms by giving you the ability to track your Shopify customers in HubSpot and segment them based on their activity. Additionally, you can use HubSpot’s powerful marketing automation features to nurture your leads and customers through the buyer’s journey.

Overall, integrating HubSpot with Shopify can help you close more deals, grow your business, and better understand your customers.

How to Get Started with the Integration

Assuming you have a Shopify account set up and are ready to integrate it with HubSpot, here are the steps you need to follow:

1. Log in to your HubSpot account and go to your settings.

2. Under the “Integrations” tab, find the “Shopify Integration” tile and click “Add.”

3. Click on the “Have a Shopify Account?” button. You will be redirected to Shopify’s login page. Enter your shop’s URL and click “Allow.”

4. Once you’re redirected back to HubSpot, select which of your HubSpot properties you want to sync with Shopify. Choose whether you want to import historical data, and then click “Start Import.”

5. That’s it! Your Shopify account is now integrated with HubSpot.


Shopify is a powerful ecommerce platform, and Hubspot is a leading CRM. When you integrate the two, you can create a powerful sales funnel that will help you close more deals and grow your business. The integration is not difficult to set up, and there are many tutorials available online to help you get started. Once you have it set up, you’ll be able to track every interaction your customers have with your store and use that data to improve your marketing and sales strategies.