Domain names weren’t always available for purchase. Domain names were once free.
Domain names were free until 1995. This is 12 years since Jon Postel and Paul Mockapetris invented the domain name system.
There are over 1500 options for what you can brand to be right next to your domain name. There are many options available for you to choose from, including.STORE and.ONLINE.
Today, there are more than 366 million domains.
We also pay for them. A domain name was even purchased by someone for $49.7 million.
Domain name acquisitions are often unannounced. Cars.com, valued at $872 million, is the most valuable domain name that was acquired thanks to an SEC filing
It’s safe for us to assume that both individuals and businesses feel comfortable spending money on domain names. Domain names are crucial to any online business. Your brand’s online identity is the domain name. It is one of the most powerful marketing tools that you can use to make your brand stand out and build trust online.
eCommerce is no exception. You must think about everything that goes into your eCommerce business, including the domain name.
The Domain Names Rush
Domain adoption is increasing at an alarming rate.
There are two billion websites online today, and thousands more pop up every minute. Today, there are approximately 400 million websites online. HostScore.net reports that in the first quarter 2019,.com and.net extensions combined registered 154.8 million domain names.
Your options are now more limited. You need a unique domain name today more than ever.
You don’t need to lose your domain name ideas. There are many domain name extensions that you can choose from today. You don’t need to rely only on the 30-year-old extension.com to launch an online store.
More domain owners own more domain names than others.
Namecheap published a study showing that 54 per cent domain name owners own two to more than 100 domains.
One website may have multiple domain names that point to it. It’s therefore more difficult to find the domain name you want in.com or.net, or any other older extensions.
Therefore, to get a domain name that suits your needs today, you will need to be more strategic than someone who used it in the 1980s.
Your domain name would be charged to you, but not like 1990. If you’re anything like me, you want to get the best bang for your buck.
It is difficult to get the best value for your money, as domain name demand continues to rise. Namecheap reports that one person purchased 121,880 domains. They also have many customers with over 100, 500 and even 5,000 domain names.
How can you get a domain name for your business when there are so many people who want it?
Attention is key.
Take Care in Choosing Your Domain Name
A domain name is essential for any website. Domain names are more than just a way to find your website online.
Domain names are powerful tools for branding, building a brand and driving sales. More people will be attracted to names that are shorter, more memorable, simpler, and more sharp.
It is easy to remember Bing and Google, Facebook, Apple and Nike. These domain names are often typed into search engines without even thinking about it.
These are the marketing, sales and psychological reasons to consider when choosing a domain name.
- Good domain names keep your brand top of mind for your target audience.
- It spreads word about your company.
- It draws walk-in traffic.
- Domain names that are professional and appealing will give your business a professional look.
- A domain name that is well-respected can inspire curiosity which can lead to sales.
How do you get buyers to notice your domain name?
How to choose a domain name for your ecommerce business
What are the factors to consider when selecting the right domain name? Let’s take a look at these tips to help you.
1. Place Your Brand on Your Domain Name
According to one study, 77% of buyers purchased items based upon their familiarity with the brand. What’s more? These buys were over 90% of unintentional.
You know that it can be difficult to find domain names that match your brand if you are like most business owners, professionals, and startups.
This is if you ignore everything and keep on trying to get a.com domain. It could lead to your brand being lost or dilutive.
Your brand is a heavyweight. Protect it. This is what customers, clients, as well as everyone else, know. This is what your customers, clients, and everyone else will know.
Do you remember the study I mentioned at the beginning?
A top-level domain (TLD), which is more indicative of your eCommerce business, might be a good choice. A .STORE domain name.
You could, for example, use Anthonia if your brand name is Anthonia.store to register your domain name. This domain name is still available at the time this article was written!
This domain name is a great choice.
- It is not taken
- Your brand name is the domain name. You don’t have it to give up.
- It is evident that this is an ecommerce company
What if you don’t have a brand?
You will then want to…
2. Keep your domain name short, simple, and special
Your domain name should be short, regardless of whether you are an established brand like Cristiano Ronaldo who uses CR7denim.store, or if you’re just starting,
Simple domain names are easy to remember and remember. A top-level domain doesn’t have to force you into a long string of words, making your domain name unique.
No matter what your business is, you should aim to maintain your company or brand in the domain name. If you select a.STORE domain, there is a good chance that your first choice of short and simple domain name will still be available at a standard price.
A domain name on.STORE can be a great asset for ecommerce businesses. It communicates the most important aspects of their business instantly.
This is becoming a standard practice for big brands. Meredith Corporation, an American media company, has the magazine.store online edition. Emirates, one of the top airlines in the world, uses emirates.store to run its online merchandise shop.
3. Make it memorable
If your domain name is not easily remembered by anyone who hears it once, then you have a bad domain name.
Let’s suppose you are selling homemade cookies. It might be difficult or impossible to find the domain name you want in.co,.net or.co. You don’t need to give up.
Instead of misspelling it as homemadecookiez.com, with the “z” replacing the “s,” you can keep the spelling, you would go with homemadecookies.store, and you don’t have to change any spellings.
You can avoid confusion by using the correct spelling.
You can conduct a radio test to confirm this.
Ask your friends and family to call you and tell them your domain name. You have taken a good domain name if they correctly wrote it without making any mistakes.
The radio test aims to determine if people can correctly spell the name when they hear it on the phone, over the radio or in casual situations.
4. Avoid special characters: Numbers and Hyphens
Your domain name will be difficult to remember and complicated, just like the altered spellings of ordinary words. The user won’t know if you mean 6 or 6. This can lead to potential customers being lost.
You can save yourself and others the pain. Make sure your name is easy to remember, write, pronounce, and remember.
5. Keep an eye on the Search Engines
Although a domain name with a lot of keywords won’t guarantee high search ranking, it will help you to rank higher in searches.
Search engines and humans need to know the meaning of your domain name. Find a domain name that is relevant to your business or niche.
Sixty-three per cent of the top-performing domains include a keyword. 76% of top domains in certain industries have keywords.
You can include the keyword “custom mugs” in your domain name if you are selling them. Let’s assume your brand name is Amy. Amycustommugs.store would be your choice, or Amymugs.store. You could even use Custommugs.store for that keyword.
This is an important SEO practice. However, it can help you to differentiate your brand and rank higher in search.
6. Avoid legal and copyright issues
Do your due diligence. You should ensure that your domain name does not have any registered trademarks, business names or brands.
To find out more, visit the United States Patent and Trademark Office website (USPTO). You can also get legal help from a lawyer. It’s not helpful to find a great domain name and then have to give it away because the name is registered as a trademark.
You can go one step further in your copyrights verification. To ensure that your domain doesn’t infringe copyrights on any market it will be served, you can run a global search for the domain.
To conduct your searches, you can use the World Intellectual Property Organization’s (WIPO) website. Trademarks411 is another option for your research.
It is smart to save your business from potential legal problems. All the support you can get.
Your visitors may mistake your domain name with a competitor’s. This could result in losing the case. Your domain name should be clear and distinct.
Some brands prohibit domain names that include their brand names from being registered.
Don’t use the word “WordPress” in your domain name. However, WP is welcome. Do your due diligence. You should verify that the brands you are interested in using your domain for such purposes allow it. If they allow it, how do they handle it?
7. Make your domain name mobile-friendly
Mobile-friendliness should be a top priority in your domain name. Mobile devices account for more than half of internet traffic at 52 percent. Therefore, you need to position your domain name so that it appeals to this audience.
Although mobile visitors to websites has dropped a bit, it is still high. Autocorrect changes shouldn’t be a problem for your users.
Domain names that contain only one word are more effective. They are more resistant to errors. Bing, Google and Facebook are just a few examples.
Autocorrect changes are possible for domain names that are long or contain special characters. Names like comic-con.org or marthastewarth.com are examples of this. These names are great in their own right, but there is always the possibility of typos.
Comic-con.org is a much more serious culprit. To enter the domain name in their mobile browsers, users will need to switch between letters and special characters on their keyboards.
Before you decide on a domain name, test it out by typing your selections into your phone. This simple usability test will show you how your audience will feel when they enter the domain name in a browser on their phone.
8. Select domain extensions that represent your industry
Search engines assign websites to top-level domains. A.co.uk is used to indicate that your website is targeting UK residents. A.ca domain is for Canadians or people who are interested in Canada.
Google, Bing and other search engines categorize contents partly based on their top-level domains. A.STORE suffix is better for eCommerce websites than a.com domain. The.STORE domain name signifies that your site is an eCommerce store. A.com domain could be any other.
A domain name www.sweethome.com can be any type of domain, but www.sweethome.store means it’s a store selling home-related products.
9. Buy an existing domain name
Imagine that you own a store in Manhattan. It would be great to have Manhattan.store as your domain.
There’s one problem.
It’s taken.
You can also buy it. A domain name such as that can be a huge advantage for your brand.
You are “The Manhattan Store”
Manhattan.store is currently available on GoDaddy.
A premium domain name such as this can be a huge advantage. It is short and extremely memorable.
Select the perfect domain name for your ecommerce site
These tips don’t need to be used in full.
You may not find everything that applies to you. However, the more work you do, the better your ecommerce domain and business.
You don’t need to pick a domain name that sounds awkward just to get your keyword. It’s possible to find a creative, short and memorable name that will pique buyers’ attention.
To register an appropriate domain name for your website, you can use a service such as GoDaddy.com or other domain name services.
One of the major advantages of using a .STORE domain name to create an ecommerce store is the ability to find unique domain names that meet all of my criteria. The domain extension is compatible with an ecommerce store.
Wrapping up
Make sure your domain names are representative of your brand and easy to use for customers when they are chosen for ecommerce businesses. Protect your brand from legal problems by ensuring that you cover the legal aspects of your domain name.
