How To Sell On Instagram Without Shopify

If you’re one of the 500 million daily users of Instagram, you know that the platform is much more than photos and videos of friends and family. It’s also a powerful marketing tool for businesses of all sizes. According to eMarketer, Instagram is projected to reach $8.06 billion in ad revenue by 2020—and that number doesn’t even include organic posts. If you’re looking to get in on the action but don’t want to use Shopify (or if you don’t have a website at all), this blog post is for you. Keep reading to learn how to sell on Instagram without Shopify (or any other eCommerce platform).

What is Shopify and Why do People Use It?

Shopify is a platform that allows businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. Shopify is one of the most popular eCommerce platforms in use today.

There are several reasons why people use Shopify. One reason is that it offers users a lot of flexibility when it comes to creating their online store. Shopify also has a wide range of features, which can be helpful for businesses of all sizes. Additionally, the platform is easy to use, which makes it user-friendly for those who are not familiar with eCommerce platforms.

Why Sell on Instagram?

If you’re looking to start selling on Instagram but don’t want to use Shopify, there are a few things you need to know. First, you’ll need to have a business profile set up on Instagram. Once you have a business profile, you can start adding products and linking them to your website or Shopify store.

To sell on Instagram without Shopify, you’ll need to create separate product pages for each product you want to sell. On each product page, include high-quality photos and videos of the product, as well as a description and price. You can also add Stories and highlights of your products to encourage people to buy.

When someone clicks on a product they’re interested in, they’ll be taken to your website or Shopify store where they can complete the purchase. If you don’t have a Shopify store, you can still link your products to your website using an online payment processor like PayPal or Stripe.

Selling on Instagram without Shopify is a great way to reach a wider audience and make sales without investing in a separate eCommerce platform. Plus, with the right strategy, you can use Instagram to build brand awareness and drive traffic back to your site or store.

How to Sell on Instagram without Shopify

As the world’s leading photo-sharing platform, Instagram has over one billion monthly active users.

With such a large audience, it’s no wonder that many businesses are using Instagram to sell their products and services. In fact, Instagram has become one of the most popular platforms for ecommerce.

However, not all businesses use Shopify to sell on Instagram. If you don’t have a Shopify account, you can still use Instagram to sell your products and services. Here’s how:

1. Use an Instagram Business Account

If you want to use Instagram to sell your products or services, you need to have an Instagram business account. With a business account, you’ll have access to features that allow you to promote your products and services, track your analytics, and contact your customers.

To set up an Instagram business account, simply go to your profile settings and select “Switch to Business Profile.” From there, you’ll be prompted to enter some information about your business, such as your business name, category, and contact information.

2. Use Shopping Tags

If you have an Instagram business account, you can start using shopping tags to promote your products on Instagram. Shopping tags are product photos that include a link to where the product can be purchased online.

The Pros and Cons of Selling on Instagram without Shopify

There are many platforms that allow you to sell products online, but not all of them are created equal. Shopify is one of the most popular ecommerce platforms, and for good reason – it’s easy to use, has tons of features, and is trusted by some of the world’s biggest brands.

But what if you don’t want to use Shopify? Maybe you’re already using another ecommerce platform like WooCommerce or Magento, or maybe you just don’t want to deal with another monthly subscription. Whatever the reason, there are definitely some pros and cons to selling on Instagram without Shopify.

Let’s start with the pros:

1. You don’t need to pay for a Shopify subscription. This can save you a significant amount of money each month, especially if you’re just starting out and don’t have a lot of sales yet.

2. You can still use all the same marketing strategies as everyone else. Just because you’re not using Shopify doesn’t mean you can’t take advantage of Instagram marketing tools like hashtags, Stories, ads, etc. In fact, not using Shopify might even give you an edge over your competitors since fewer businesses are doing it.

3. It’s easier than ever to set up an Instagram shop without Shopify. There are now plenty of apps and services that allow you to sell on Instagram without using Shopify. This means you don’t need any technical knowledge or experience to get started.

Now for the cons:

1. You might miss out on some features and benefits that come with using Shopify. This includes things like built-in payments, abandoned cart recovery, automatic tax calculations, etc.

2. It can be more difficult to track your sales and analytics without Shopify. This is because Shopify provides its own comprehensive reporting tools that show you everything from your best-selling products to your average order value.

3. You might have to deal with more customer service issues without Shopify. This is because Shopify has a dedicated team of customer support representatives who are always available to help you with any problems you might have.

At the end of the day, it’s up to you to decide whether or not selling on Instagram without Shopify is right for your business. If you’re just starting out and don’t have a lot of sales yet, it might be a good idea to save some money by not using Shopify. 


If you want to sell on Instagram but don’t have Shopify, there are still options for you! You can use a service like BigCommerce or Ecwid to create an online store, or you can use Facebook’s Marketplace function to sell directly to customers. Whatever route you decide to go, make sure you take the time to learn about all of your options and what will work best for your business. With a little bit of effort, you can start selling on Instagram without Shopify in no time!