How to Set up Email Marketing on Shopify?

Email marketing is one of the most effective ways to connect with your customers and drive traffic to your store. And whether you’re just starting out or you’ve been using email marketing for years, setting up your own email account can be daunting. Don’t worry—we’re here to help. In this blog post, we will show you how to set up email marketing on Shopify in just a few easy steps. ###

What is Email Marketing?

Email marketing is a great way to connect with your customers and send them useful information about your products or services. It’s also an effective way to build relationships with customers and keep them updated on what you’re doing.

To set up email marketing on Shopify, first create a new account at or sign in to your existing account. Once you have an account, add a new list by clicking on the “lists” tab and selecting the “+ New List” button. Give your list a name, and description, and set up your listing preferences. You can choose whether you want to receive emails every time someone adds or changes an item to your list, or only when someone makes a purchase.

Next, create a campaign by clicking on the “campaigns” tab and select the “+ New Campaign” button. Give your campaign a name and select how frequently you want to send emails (daily, weekly, monthly). You can also specify how many emails you want sent out each time someone registers for your campaign, purchases an item from it, or leaves feedback. Finally, select the email templates that you want to use in your campaign. Each template includes fields for title, description, image, lead capture form (if applicable), and CTA buttons (if applicable). You can also add custom fields if necessary.

Setting Up Your Shopify Shop

If you sell products online, there are a few important things you need to set up in order to effectively market your products and grow your business. One of the best ways to do this is through email marketing. Here’s how to set it up on Shopify:

First, you need to create an email address for your shop. You can use a provider like MailChimp or AWeber, or you can set up your own server and manage your list yourself.

Once you have an email address, go ahead and sign up for a merchant account with one of the aforementioned providers. Once you have an account, go ahead and create a new campaign in their respective platforms. In MailChimp, for example,you will want to select “Email Marketing” as your campaign type.

Next, you will need to add your shop’s domain name (or the domain name of the website where you’ll be hosting your emails) as the “From Address” in your campaign settings. Next, you will need to add a subject line for each email campaign that you create; this should be something that relates specifically to your product or service. Finally, enter the correct information about each recipient (including their email address) into the corresponding fields in MailChimp or AWeber.

Creating Custom Emails

There are a number of ways to set up email marketing on Shopify, depending on your business needs and preferences. This guide will outline the most common methods and help you choose the best one for your business.

If you already have an email address or domain that you want to use for your Shopify emails, you can sign up for a merchant account with MailChimp or sendgrid. Both of these providers offer free plans with limits on how many emails you can send per month.

You can also use an existing website as your email platform. If you have a WordPress site, you can install the Mailchimp plugin and manage your campaigns from there. Alternatively, if you use a different blogging platform, there are plugins available that will allow you to manage your email campaigns from within that platform.

The final option is to create your own custom emails using Shopify’s built-in Email Marketing Platform (EMP). This option is perfect if you have extensive experience in web design or marketing and want complete control over your email campaigns. EMP allows you to create beautiful templates with embedded images, track conversions (including opt-ins and subscribers), and measure click-through rates (CTR).

Testing and Optimizing your Email Campaign

There are a few important steps to take when setting up email marketing on Shopify.

The first step is to create an email address for your campaign. You can find this information in the Settings section of your Shopify account under “Email.” Once you have your email address, you need to create a campaign settings by following these steps:

First, make sure that you have enabled Shopify email integration. This is located in the Email tab of the Settings section of your account. Next, click on the “Settings” button next to your campaign and select “Create Campaign.” Enter your email address into the “Email” field and click on the “Create Campaign” button. Finally, configure your other campaign settings as desired.

Now that you have created your campaign, it’s time to set up some basic optimization strategies. The first step is to verify that you are sending out emails to the right people. You can do this by using our simple contact form builder or by importing contacts from another source such as a CRM or spreadsheet. After you’ve verified who you’re sending emails to, it’s important to optimize your content and design for visibility. Use keywords throughout your content and include images that help promote your sales funnel.


Email marketing is an essential tool for any online business. It not only helps you reach new customers, but it can also help you promote your products and services. In this article, we’ll show you how to set up email marketing on Shopify using the built-in tools and features of the platform. We’ll also provide a few examples of email campaigns that you can use as inspiration. So get ready to start building your business Email list and rock those sales!