It may sound like a great idea to start an eCommerce business. It’s not easy, but you’ll soon realize how complicated it can be, especially when it comes to getting customers through your virtual doors. It is a continuous process that can take time and be frustratingly slow at times. There are many ways to increase your brand’s visibility, and they don’t all have to cost a lot of money. LinkedIn is a great way to promote your brand without spending a lot of money.
LinkedIn is a proven method to increase your eCommerce store’s sales and attract new customers. LinkedIn has over 100 million members who are entrepreneurs and small business owners. This platform is great for networking with other small businesses. It can also lead to simple sales as well as successful partnerships.
LinkedIn is a social network but it’s designed for professionals. It has earned a reputation as a place where you can find work and employees over the years. It’s much more than that, if you use it properly as an eCommerce brand. Here are five reasons to create a LinkedIn profile for your eCommerce company.
Five Reasons Why Your eCommerce Brand Should be on LinkedIn
1. Online exposure to increase
Your eCommerce brand will have more success opportunities the more visible it is. LinkedIn is another way to get online exposure. This goes beyond people finding your company profile. Your employees, including yourself, can link to a page. This gives you more exposure for your brand.
2. Tell us about your business.
LinkedIn offers a unique opportunity for you to present your business’ story, mission and distinguish it from other businesses. Your brand’s story will attract more attention and people will share it more often.
3. Get to know other business owners.
LinkedIn is a great place to network with entrepreneurs and business professionals.
Although some connections can lead to sales, it is possible to build relationships with other business owners that can help you reach more customers. These connections can lead to guest posts on blogs, podcast appearances, email blasts, affiliate partnerships and collaborations on giveaways and contests.
LinkedIn automation is another great option that can simplify your lead generation process. You could, for example, create and export emails using LinkedIn Sales Navigator. These emails can be exported to a CSV or CRM format.
LinkedIn is a great place to be active. You’ll get more benefits if you’re more active.
4. Be a professional.
LinkedIn allows you publish articles and posts as a company. This means that you can position yourself to be an expert in your field. This builds trust and creates buzz. The content can also be shared online, which leads to increased visibility online and better branding.
5. Increase SEO
The most important component of any eCommerce store’s marketing strategy is search engine optimization. An active LinkedIn profile is a key component of most eCommerce stores’ marketing strategies. This boosts SEO and makes it more likely that customers will find your brand.
LinkedIn is not the only way to build a successful Dropshipping company. LinkedIn can be used as part of a smart marketing strategy. This allows you to get results without spending any money. If you try to place all your eggs in LinkedIn and hope for success, you will probably not find it. So that you can determine if LinkedIn is the right path for you, here are some things to keep in mind.
- LinkedIn is more effective for businesses-to-business sales than those that sell directly to customers. Although it is a good idea for eCommerce brands to have a LinkedIn profile, direct sales to consumers might not result in a significant increase in sales.
- LinkedIn is a limited platform for advertising, so it is not the best place to invest your marketing budget.
- LinkedIn is huge, so it can be difficult to navigate the site or find “your people”. You might find that you are becoming more frustrated by LinkedIn. It is worth putting your efforts into a social network you enjoy more.
There are many opportunities for Dropshipping businesses on LinkedIn. However, it is important to ensure that your business profile is properly managed in order to reap the benefits of your efforts.
How to create a compelling LinkedIn profile for your eCommerce business
Your profile is as important as any other social media platform. Your brand’s perception is influenced by what you and your followers say. Your profile can be a powerful marketing tool for your Dropshipping business if it is done right. However, if your profile is not well-crafted or created quickly, LinkedIn can quickly become a waste of time. Here are six methods to create a compelling LinkedIn account that will help you get the results you desire.
1. Create your profile.
LinkedIn profile information for your business must be more than the first thing you think of. Your profile should be able to serve as a marketing tool. You need to take the time to create a story and provide the information that your audience needs. Your LinkedIn profile should be kept current. Visitors will quickly notice if your profile has not been updated in years. This could lead to them thinking you aren’t active on LinkedIn, which can result in missing out on possible opportunities. Consider the following aspects when creating your profile:
- Make sure to keep your contact information up-to-date.
- Make sure your logo is appropriate for LinkedIn.
- Include links to your business including your website and other social media accounts.
- To make your profile more interesting, add videos whenever possible.
- Do things differently than others to give your profile personality.
- Highlight the achievements and unique stories of your business.
- For profile visitors to follow, always have a call-to-action (CTA).
2. Know your audience.
Depending on the products and services your Dropshipping brand offers, you will need to be specific in how you talk to people on LinkedIn. What is your angle? What is your purpose for joining LinkedIn? What can visitors do for you? How can visitors help you?
3. Find your friends.
LinkedIn is a social networking platform. This means that you need to find people who are interested in knowing and liking you. You must build a fan base to help you grow your Dropshipping business with LinkedIn. Keep in touch with them often. Keep in touch with your fans by liking their updates and sending them messages.
4. Learn more about LinkedIn
Many eCommerce business owners abandon LinkedIn because they don’t take the time to learn how it works and how it can benefit their business. It is important that you understand how LinkedIn can help you grow your business. LinkedIn offers many features that will help you grow your brand, including:
- Add Connection This is a great way to expand your contact list and get new ideas for people you should connect with.
- Friend list: You can search your Facebook friends on LinkedIn to find someone you know.
- Messaging – Sending messages to business owners and businesses can help you pitch your ideas and build relationships that will be useful down the line.
5. Make content.
Being active on LinkedIn can be a game changer, but creating content for your brand to share and publish is even more powerful. This content not only makes it easy for your business’s to be found but also encourages others to follow you to ensure your fan base grows. When creating content for LinkedIn, keep in mind your brand and your target audience. Your content will be more shared and viewed if it is more helpful and informative. It’s unlikely that your content will be valued if it is used to sell products.
6. Start a group.
LinkedIn has similar groups to Facebook. You can join these groups to meet people who share your interests. It’s even better to start your own industry group. This not only puts you in control of your group but also positions you as an expert. A group on LinkedIn can be a great way for you to stay active and reap the many benefits of the platform.
LinkedIn is not a magic bullet for Dropshipping success. However, it can help you grow your brand through building connections, meeting potential clients, and increasing your online visibility. Consistency is key to LinkedIn success, just like any other marketing strategy. LinkedIn success is dependent on consistency. The more you use LinkedIn, the greater your return.