Shopify trust badges can help you increase sales and customer trust. These badges are used to verify that your site’s features and legitimacy have been approved by trusted organizations. You may not have the time or patience to go through each trust badge individually. To help you make informed decisions about which badges you should choose, we have compiled the following information.
What are Trust Badges? Should You Add them to Your Shop?
To build trust in your eCommerce store, trust badges are an important part of your toolkit. Shopify trust badges can be icons, logos or images that you place on your website. These badges are usually found on checkout pages and in the footer of your website to assure your customers that their purchases are safe.
Sites with trust badges indicate that they have security measures in place to protect customer information. Other badges signify that the site is trustworthy and customer-friendly.
Shopify trust badges can be a great way to boost the confidence of your customers. These badges visually show customers that your site is secure and trusted, which can help reduce abandonment of shopping carts and increase sales. Trust badges are a key feature of the best Shopify stores. Potential buyers might be worried if they don’t see an indicator such as a payment icon or trust badge on your website.
How to add trust badges to your eCommerce website
The best places to place trust badges in your Shopify store are at strategic locations. This will make it more likely that you convert.
- Footer –Security badges and payment badges are placed in the footer to inform customers that your website is safe and secure. The badge is visible as customers shop, increasing their confidence and keeping them on your site.
- Product Pages When shoppers look at your products, it shows that they are confident in the product. Reassurances about site security and money-back guarantees show confidence. This shows that they are able to buy from you, and feels safe doing so.
Are trust badges effective?
A blog post on how to reduce online shopping cart abandonment mentions that 61% of shoppers won’t complete their purchase if security logos are missing.
It seems that 61% is a high conversion rate. This view allows us to claim that security badges work.
There is no doubt that trust badges have a positive effect on shoppers’ shopping decisions. Consumers are well aware of the importance cybersecurity issues today.
Statista also found that digital buyers abandon carts in America due to concerns over payment security. This was according to a 2015 study. Secure checkout badges have a significant impact on abandonment rates.
Try to imagine yourself as an online shopper. Which store would you choose? Which stores have the security badge? You would most likely consider social proof when shopping.
To increase social proof and conversion rates, I will show you three ways to add trust badges to Shopify.
How can I add trust badges in the Shopify footer
Shopify Apps
Shopify trust badges can be used as a sales tool. You can create one by using payment trust badges on Shopify for sales conversions and social proof apps.
Shopify supports plugins. It allows you to choose the app that suits your business plan and budget. You can download several trust badge apps free of charge. These can be displayed below the “add-to-cart” button. Shopify offers the most trusted badge apps.
Trust badges apps can be used in a simple and easy way. They are limited in design options and geolocation. This is not sufficient for professional stores. They are not the only choice.
Shopify allows you to edit the footer options
You can also go to the theme editor to make changes in the footer section. Another way to earn trust badges is to add payment providers on your page. Customers can see how much they have paid you and get their money back in exceptional circumstances. These are the steps to edit Shopify’s footer options:
- Go to the editor.
- Click Footer.
- Make sure to check the box that says “Show payment icons”.
- Click Save
However, Shopify’s guide states that if your theme doesn’t include the option of enabling payment icons in your footer and you don’t use a Shopify-free theme, this customization won’t work with your theme.
Online Shoppers are skeptical of Your Website
If you own a business or work for an eCommerce website, it is important to ensure that you use the most trusted e-commerce and secure payment badges. Online shoppers are in a unique position when they shop online.
Websites are more likely to fall for fraud and they are therefore more cautious about them. They have good reasons to be skeptical.
Only in the eCommerce world are customers asked to give their credit card details for a product that they haven’t purchased, used, or seen before.
Customers will also have to pay for an online service if they don’t have one. Then, they will have wait to see their order.
This creates an overwhelming feeling of insecurity that makes eCommerce customers more susceptible to fraud. This is why they tend to treat websites with suspicion when asked for personal data.
Your job is to reduce skepticism and improve their user experience through social proof.
You are responsible for this burden. Because you don’t know your visitors, and online fraud can be a serious problem.
This is serious fraud. It’s understandable that online customers approach your website with caution when viewed in this light.
How can you overcome those fears and help visitors trust you?
There are many forms. Customers will give you testimonials. You can also go online and improve your digital image. Maybe you should sit down and address those negative reviews you have overlooked.
This last point is extremely relevant, given the number of consumers who make purchasing decisions based on online reviews.
You can also use trust badges to build confidence in your new users.
How trust badges can increase your site’s conversions
Shopify trust badges can help ease customers’ minds. These badges allow you to borrow authority from well-respected brands.
They have been shown to increase conversions. HulkApps conducted a study in which they tested two forms: one without trust badges or secure payment badges and one with Verisign Secured trust buttons.
The results? Conversions increased by 42% when the form was equipped with a trust badge or secure check badges.
This isn’t a rare incident. VeriSign published a case study about how extended validation (EV), certificates increased conversions of 30% in a hotel booking industry.s
Most sites are now on board. It is now a common practice to add trust badges and payment trust badges. Let’s now focus on 8 of the most popular eCommerce trust badges that you have likely seen in action.
Make Your Own Security Badge
This last option is probably the most complex. However, there will always be people who wish to create their trust badge. You can make your own security badge if you are proficient in photoshop. Make sure you have a transparent background so that your design matches every website’s color.
Go to Assets > Add new asset section. Copy your URL for the new image. Next, you will need to enter your URL code in the section.
These are the most common ways to add trust badges on Shopify. Let’s take a look at our alternative solutions if you are interested in other options. Popupsmart is a social proof tool that you can use to create it.
8 Trust Badges You Can Use Today
Let’s quickly recall the purpose of a trust badge before we move on. It is intended to enhance your reputation and instill trust in new visitors.
It’s an icon, logo or badge that gives visitors more confidence in your website. This can be achieved by offering free shipping or borrowing credibility from third-party brands.
Why the disclaimer? We are going to show you that there are many other badges of trust than what we have covered. You can actually embed a few on your website before you even know it!
Let’s get started.
1. SSL Badges
This is the most popular type of trust badge. This is the small lock next to your URL in Google Chrome.
This shows that your website has an SSL certificate, and is therefore secure. Google Chrome goes one step further. Click on the lock icon beside any domain to click on Certificate.
2. Site Security Badges
Many companies place a security badge on their homepage. TrustLock, which specialises in trust seals for companies, offers an example:
This logo is a subtle, small logo located in the lower left corner of the screen. It reminds users that their information is safe.
According to the latest survey, Norton is the most trusted brand in the field.
3. Money-Back Guarantee Trust Seal
You can build trust with your customers by ensuring they will get a full refund. Many businesses offer a 14- or 30-day money-back guarantee.
Although it is a tiny icon, it can make your users feel more secure about giving you their credit card information.
4. Seal of Trust
Free shipping is a common way for companies to get more customers to checkout. This helps to prevent shopping cart abandonment and reduces the possibility of hidden costs at checkout.
While you can tell your customers you offer free shipping, why not give them a trusted sign to prove it? This is an example of free shipping for an online fashion shop with a Shopify Trust Badge:
Both are easy to spot with their free shipping badge and money-back guarantee badge. They are bright yellow, which makes them stand out.
These are the trust badge icons that you should display upfront to your customers as they make their way towards the checkout.
5. Secure Payment Icon
Online shopping is weak once again. In the hope that they are legitimate, you give your credit card information to someone completely unrelated.
A secure checkout badge will increase customer trust in your credit card data. Here is an example of a secure payment button.
It’s not flashy or trying to grab the attention of the user. It is a simple logo in green with a small checkmark.
This is enough to remind customers that they are safe shopping with you.
6. Accepted Payments Logos
Some may argue that accepting payments isn’t a sign of confidence. It is a badge of confidence that can be borrowed from other companies using payment logos.
People instantly recognize and trust brands that include the Visa, Mastercard or Amex logos. Here’s an example taken from SEMrush’s pricing page:
These logos can also be used by scammers to advertise their products. Yes.
It can be a great way to give your customers the confidence they need when you offer trusted payment options.
7. Industry Awards Badge
You should show your audience if your company has won prestigious awards in the past. These little seals of approval show that you are valued not only by your users, but also by official critics.
These trust badges can still be very effective in building credibility for your site, even if they aren’t known to anyone.
8. Badge of Total Satisfaction
Some companies offer complete satisfaction, similar to the money back guarantee trust badge. These companies assure customers that if they are unhappy with a purchase, they will not be left feeling guilty.
You can even create your own trust badge for a Happiness Guarantee, or anything else you want.
Last Thoughts
Trust badges can be a great asset for retaining visitors to your website. They have been proven to increase sales and decrease cart abandonment. If they aren’t needed, trust badges and guaranteed safe checkout badges should not be over-saturated on your website. These should be strategically placed on different pages of your website.
