When you think of Shopify, you may not immediately think of SEO. But that’s because Shopify is one of the most popular ecommerce platforms on the market. And that means it’s an ideal platform for businesses that want to build a professional online presence. So is Shopify good for SEO? The answer is yes – if you take the time to optimize your Shopify website for SEO. In this article, we will detail seven steps you can take to prepare your Shopify website for SEO, and see how they impact your overall visibility and traffic.
What Is Shopify?
Shopify is a very popular platform for entrepreneurs and small business owners. It’s perfect for people who want to set up their own store without any coding knowledge. It has a very user-friendly design, making it easy to customize your store to fit your specific needs. Additionally, Shopify makes it easy to add social media capabilities, which can help you reach a larger audience.
That said, there are some drawbacks to using Shopify as your sole ecommerce platform. First of all, its fees are relatively high especially for starting out. And second, it doesn’t offer as many features as some of the other more popular platforms like Magento or WordPress. However, if you’re not concerned about these issues and just want something simple and easy to use, Shopify is definitely worth considering!
What is Seo and How Does it Work on Shopify?
Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). A high ranking in the search engines results pages results in increased traffic and potential customers.
Shopify makes it easy for businesses to create a custom website, with all the features required for online sales. The platform also integrates well with Google Analytics, making it easy to track your website’s traffic and performance. Additionally, Shopify offers powerful marketing tools, such as automated email campaigns and social media scheduling. This means that you can easily boost your website’s visibility and optimize your site for better rankings.
Best Practices for SEO on Shopify
When you’re thinking about whether or not Shopify is a good platform for your business’s SEO, there are a few things to keep in mind. First and foremost, make sure that you have an optimized Shopify store. Next, use the right keywords in your descriptions and titles to help draw in potential customers. And finally, promote your store through social media and other marketing channels.
Here are some more tips on how to optimize your Shopify store for SEO:
1. Use Proper Tags and Meta Data
Adding correct tags and meta data can help improve the visibility of your products and services on search engines. Make sure to add the correct category tags, as well as the correct product tags (ex: clothing, electronics). Also, include specific keywords in the title tag and description tag (for example, “iPhone 6s cases”), so that potential shoppers can find what they’re looking for quickly.
2. Optimize Your Images
Make sure all of your images are properly tagged with keywords and optimized for search engine visibility. Add alt text to relevant images, and make sure all images are hi-resolution (at least 300 dpi). This will help improve click-through rates (CTRs) when people visit your Store page from Google or Yahoo! Search results pages. Plus, it will give visitors a better overall experience when browsing through your products.
3. Add Links to Other Sites & Blog Posts
It’s always helpful to include links to your other online assets (like blog posts and social media profiles) in your Store description and on your product pages. This will help increase the overall SEO value of your store, and it will also improve the credibility of your products and services.
4. Use Special Characters Correctly
Make sure you use properly-formatted special characters like apostrophes and question marks in your titles, descriptions, and product titles. These characters can be difficult to scan, so using them correctly will help improve click-through rates (CTRs) for potential shoppers.
5. Optimize for HTTPS
If you run a Shopify store that sells sensitive customer data or offers secure checkout features, make sure you’re using HTTPS encryption on all of your pages. This will help boost your site’s security rating, which in turn will improve your online visibility and search engine rankings.
Downsides to Shopify for Seo
Shopify is a great platform for creating your own eCommerce store, but there are some downsides to consider if you’re looking to optimize your SEO.
One issue is that Shopify doesn’t have its own built-in search engine optimization (SEO) features. This means you’ll need to invest in third-party tools to help improve your online visibility.
Additionally, Shopify doesn’t offer a lot of versatility when it comes to design and layout. This can make it challenging to create an optimized website that looks good on all devices and browsers.
Overall, Shopify is a powerful eCommerce platform with many benefits, but be prepared to put in some extra work if you want to achieve top rankings on search engines.
Conclusion
As a small business owner, you know that search engine optimization (SEO) is essential for your success. But what does that mean, exactly? In this article, we’ll be exploring the basics of SEO and how Shopify can help you to achieve higher rankings in Google and other major engines. Once you have a better understanding of what SEO is and how it works, deciding if Shopify is right for your business will be easier. So whether you’re just starting out or you’re looking for ways to improve your current position, read on!
