As a Squarespace website owner, tracking conversions is a useful way of monitoring how successful your advertising campaigns are. By monitoring conversion rates you can better measure sales made possible through those campaigns.
Integrating tracking codes onto your site may seem complicated, but Squarespace makes the process easy. This guide will demonstrate how to install LinkedIn Insight Tag on your website.
How to Add the LinkedIn Insights Tag to Your Squarespace Website
The LinkedIn Insight Tag is a lightweight JavaScript tag designed to measure visitor engagement on websites or online stores, giving you information to use to optimize content strategy and make more effective marketing decisions. You can leverage this data for optimizing content creation strategies and making better marketing decisions.
Squarespace makes adding the LinkedIn Insight Tag easy; simply create or edit a new page, copy-paste its code block code into it, save, and publish. Alternatively, if your template doesn’t feature code blocks at all, modifying your site markup could still allow integration of this tag. To get started on adding it, create or edit existing ones on Squarespace website; paste LinkedIn Insight Tag into code block before saving page or editing an existing one and save.
Once you’ve installed the Insight Tag onto your site, it will start sending signals back to LinkedIn Ads whenever a visitor interacts with your content – this gives you insight into which pieces of material are driving engagement and conversions on your site as well as how people find it.
Google Tag Manager makes it possible for Squarespace website owners to track conversions such as form submissions and phone calls – providing real-world data that allows for the optimization of Adwords campaigns in accordance with real world results. This feature is especially helpful if using Squarespace as part of their portfolio site, job search platform, or business website – however in order to set this type of tracking in motion they’ll require having a Google Analytics account linked with GTM container for this type of tracking.
1. Log into your LinkedIn account
As a professional, LinkedIn may help you network with clients and contacts. But it’s essential that you understand how this site uses your data so you can adjust your settings appropriately – bad settings can not only hinder your activity but also compromise your privacy.
LinkedIn offers comprehensive privacy settings to protect your profile, with many options for keeping it private. For instance, data visibility settings allow you to control who can view your phone number or email address; this way you can ensure only those you trust have access to your information.
Add another level of protection by activating two-step verification, which will send out text message notifications when someone attempts to log in from an unfamiliar device or location – this feature prevents hackers from taking over your account and using your information for malicious activities.
Control what LinkedIn posts to your newsfeed and if and when they notify connections about any changes made to your profile – such as work anniversaries and job updates. This feature can be particularly helpful if you’re job searching while currently employed; without alerting current employers of your search. You can also set limits for unsolicited messages through InMail feature on LinkedIn.
2. Go to the Settings tab
LinkedIn marketing is an essential element of many businesses’ online strategies. LinkedIn advertising allows businesses to generate leads, increase brand recognition and form professional partnerships while driving traffic back to their website and blog. LinkedIn also offers numerous advertising options including carousel ads.
Carousel ads on LinkedIn are swipeable cards that showcase your product or service and can be used to promote new offerings, drive traffic to websites or generate leads. We will explore how to create such an ad as well as give some helpful tips for making the most out of it.
Squarespace users can leverage Google Analytics conversion tracking directly by installing the LinkedIn Insights tag into Google Tag Manager (GTM), an easy way to centrally manage all their analytics tags in one location.
GTM allows you to easily track a variety of conversions, such as form submissions and phone calls. To set this up, choose “Install New Conversion Action,” select either “Ecommerce link click” or “Phone call,” and choose your conversion action accordingly. Afterward, enter your Squarespace website URL and Google Analytics Account ID into their respective fields before activating tracking; when tracking eCommerce links clicks be sure to enable “Enable eCommerce Link Click Tracking for All Visitors.”
3. Click on the Insights tab
LinkedIn provides one of the best professional platforms available for building networks, exploring opportunities, and strengthening reputations. Furthermore, LinkedIn serves as an effective medium to share marketing content and generate leads.
However, there are some key mistakes you should avoid on LinkedIn in order to protect both your professional image and ability to connect with other professionals. Making these errors could significantly damage either.
One common misstep on LinkedIn is posting their personal email or phone numbers in their profile, leading to spam calls and unwanted calls, while potentially questioning your authenticity as an employee.
LinkedIn provides you with an option that enables you to monitor the activity of your followers. This feature can help you track who is interested in what your company offers and determine whether your marketing campaigns have been effective or not.
If your page builder, such as Elementor and Divi, supports Google Tag Manager, adding the LinkedIn Insight Tag is easy. Simply access Elementor’s dashboard and select “Custom Code” on its opening panel – enter your code there before pressing publish; the tag should then deploy automatically when your pages load; choose whether only specific pages or all sites require deployment of this tag and you are good to go!
4. Copy the code
LinkedIn provides some impressive metrics for tracking conversions on websites and making more informed decisions around ad spend, using their tracking pixel. With these measurements you can gauge your return on ad spend; such as seeing how many people convert after clicking one of your ads; also, see how long it takes them to convert after viewing an ad.
To get started with conversion tracking on LinkedIn Ads, the first step should be creating a conversion event by clicking “Create Conversion” and choosing “Online conversion”.
Once you’ve created an online conversion, it is essential that you select an accurate name for it. For instance, if tracking form submission, such as with “Request demo”, consider something such as:
As part of your LinkedIn ads strategy, it’s also necessary to set a conversion window. This period covers when conversions will be attributed back to them – generally 30 days for click conversions and 7 for view conversions by default.
After creating your conversions, it’s time to implement your tracking pixel on your website. Google Tag Manager (GTM), a free tool which enables users to manage tracking scripts without needing a developer, is ideal for this process.
5. Paste it into your Squarespace website
Squarespace is a top web hosting solution for businesses. The platform makes adding Google Analytics and Facebook Pixel tracking code effortless; however, adding code for purposes such as Google Ads conversion tracking may prove more complex. This blog post outlines an effective approach for adding this tracking code into Squarespace websites.
Squarespace differs from other content management systems by not offering an easy way to edit HTML directly, yet offers several features that enable custom updates without editing code directly, including Code Injection fields and Embed Content Blocks – tools which enable you to insert CSS, HTML or JavaScript code to change either the appearance or functionality of your website.
When creating a page or post, open the Block Editor. Use the pencil icon to add a new block, or select one and click Edit. To embed URLs, paste their code into the Text box of a block; to do this first navigate to where you would like the code to appear before selecting “Share and Embed.”
Pasting code directly into text fields on pages and posts using Ctrl + V (Windows) or Command + V (Mac) keyboard shortcuts is also possible; to use these, however, Developer Mode may need to be enabled on your browser first.
