Google Analytics 4 makes it possible to track form submissions on your Squarespace site using form analytics. Simply follow these steps to add a Google Analytics Tracking ID or Measurement ID for Google Analytics 4.
Before implementing Google Analytics on your website, it is advisable to conduct tests in order to make sure the tracking code is functioning as it should be – the easiest way of doing this would be using Google Analytics Debugger.
What is Google Analytics?
Google Analytics is a free web analytics service offered by Google which tracks and reports website and mobile app traffic and events. Part of their Marketing Platform, this free analytics solution helps keep an eye on website and app performance, helping to create insights for future improvements and success.
Gain a 360deg understanding of your customers across devices and platforms with data-driven insights designed to increase ROI. Leverage advanced analytics tools to uncover new customer behaviors and predict cross-device conversions; all from one easy-to-use interface and shareable, customizable reports that work on any device.
Track user data to gain insight into your audience, such as what pages they visit, which products or services they’re interested in and which keywords they search for on your website. This allows you to develop more targeted content and campaigns for driving business growth.
Once your account and properties are set up, you can start collecting important data. To do so, log into Google Analytics dashboard and use Realtime Report to monitor current website activity.
To get the most out of Google Analytics, create goals that are specific to your business and adjust them as necessary to keep pace with changing internal and external behaviors. If your goal is to increase website traffic, try different approaches until you discover what works best.
Adding Google Analytics to Your Squarespace Site
Google Analytics is a free service that gives you insight into the way visitors engage with your website, such as bounce rates, page views and demographic information. Furthermore, it can help optimize the website, making it easier for visitors to locate what they are seeking as well as measuring marketing campaigns’ effectiveness.
There are multiple methods by which you can integrate Google Analytics with your Squarespace site. One option is using its built-in integration; this option requires just two steps for installation: First creating an account on Google Analytics; then installing its tracking code onto your website.
Next, link your Squarespace website to Google Analytics. This can be achieved by going into the Advanced settings on Squarespace and selecting “Google Analytics Account Number”. From here, enter your tracking ID into the field labeled “Tracking ID for Google Analytics Account Number”.
Google Tag Manager can be used to add Google Analytics to a Squarespace website more efficiently. While more complex, this method allows for more data tracking capabilities – user behavior as well as shopping transactions can all be captured more accurately with this approach. In order to use it successfully you will require either a Business or eCommerce plan with Squarespace plus creating a Google Analytics account and then setting up both a container and tag in Google Tag Manager.
Once your tags have been created, they need to be added to your Squarespace website. To do this, navigate to your site and click “Advanced” in the header section; here, you can add Google Tag Manager containers and tags as well as currency values into Google Tag Manager.
Once you’ve installed Google Analytics onto your site, it’s important to make sure it works as intended. To do this, inspect the Google Analytics dashboard for any discrepancies; if any appear, double-check that your tag was installed properly as well as whether there are any other issues preventing data from showing up in it.
Adding Google Analytics to Your Form
No matter if your website is an online store or simply informative, knowing its performance is vitally important. Without traffic and data analysis, optimizing content to meet potential customer needs would be impossible without traffic and data analysis – and Squarespace makes this easy with their built-in integration of Google Analytics that enables easy monitoring of site performance.
Squarespace provides two methods for integration. One is adding a small snippet of code to each page that will track form submissions in Google Analytics; this code should be added either on Index or Layout pages and each submission will register as a “generate_lead” event in your analytics account, giving an indication of who fills out your forms as well as helping to determine your most popular pages on your website.
To set up this integration, first create a Google Analytics property and obtain its Tracking ID – this can be found within your Admin dashboard by selecting ‘Google Analytics’ then ‘Property Settings’ or for GA4 properties by accessing their Data Streams tab and copying measurement ID from top of page – before adding this Tracking ID as a Connected Site Tag to GTM account as desired for both platforms (separated with commas for both).
Once your code is in place, the next step should be adding it to Layout and Index pages. After doing so, wait a few hours for event data to show up in Google Analytics; if no event data shows up at all it may be worth using the Google Analytics Debugger tool for troubleshooting any tracking issues that might prevent tracking from working correctly. Once verified that everything works as it should it’s time to explore your Analytics report!
Adding Google Analytics to Your Page
Google Analytics is the perfect website tool for owners, enabling them to monitor page views in real-time and dive deep into demographics. It is also simple and straightforward to add it to a Squarespace site; although, its option can sometimes be hidden away a bit. This blog post will guide you step by step through connecting it.
Before getting your Google Analytics code, first obtain a Google Analytics account. Next, get your Universal Analytics code by logging into GA and clicking “Admin”, selecting your property’s website then “Tracking Code”, copying and pasting into an Excel document and copying its Tracking ID at the top of the Admin Panel. Note that upgrading from GA 3 accounts to UA codes takes approximately 24-48 hours before data appears in your GA dashboard.
Once you have your UA tracking code, log into your Squarespace website and navigate to its Settings menu. Select Advanced > External API Keys before pasting in your tracking code into this field before saving – that’s it!
GTM, Google’s tag management platform, can also help track form submission events on your Squarespace site. When doing this, be sure to use a separate GA 4 tracking ID rather than your existing UA tracking code on each tagged page.