MailChimp is the trusted and proven leader in email marketing with almost 48% market share. It is easy to connect to major ecommerce platforms. The essential features that a small business requires are available. There is also a free starter plan which makes it even easier.
This was how SoYoung started: we had a small list, so MailChimp offered us “free.” Mailchimp was a great service that we used for many years. We even upgraded to a paid account. As our business grew and our subscribers increased, we began to examine our customers more closely and discovered that there were three audiences we were targeting, but that we did not have the right systems in place. MailChimp was an option, but the limitations of segmentation and triggers made it difficult to address this issue.
At this point, I noticed Klaviyo being mentioned on ecommerce forums. It seemed that Klaviyo was being used by many stores that were making serious income. Klaviyo is not like MailChimp which is an email marketing platform that includes some ecommerce features. After reviewing the features and discussing our options with a salesperson, we were able to negotiate a discount taking into account that we have two stores in the USA and Canada.
Mailchimp vs Klaviyo: The Design Interface
Mailchimp’s interface is very simple and easy to use for email authoring. Klaviyo’s interface is similar. It has drag-and-drop blocks that allow you to create great looking responsive emails. MailChimp may have strayed from the simple idea of simplicity, but Klaviyo has found a balance. You can add google font options and you can also change how many columns you want to create blocks. This flexibility may be something you will appreciate as your email design skills improve.
Analytics in MailChimp and Klaviyo
MailChimp analytics are impressively powerful. Beautiful charts and graphs provide global, list-level insight. However, you can drill down to each campaign or user.
Klaviyo, however, allows you to access all the same information. However, Klaviyo doesn’t offer global Insights due to its structure and complexity of segmentation features. Instead, you can drill into each segment or list to gain insight into their performance. Klaviyo lets you see individual user interactions and email, which MailChimp doesn’t offer. Klaviyo also allows you to see very fine details, such as the value a particular form has, which MailChimp does not offer.
MailChimp Support vs Klaviyo
Klaviyo and MailChimp both offer email or chat support, but not phone. Chat is not the best option for complex problems. Email is better for general questions. Sometimes, you’ll wish you could pick up the phone to have a five-minute conversation with either of them.
MailChimp Segments vs Klaviyo Lists and Segments
Klaviyo and MailChimp have a few key differences in how they handle lists. MailChimp allows you to have only one list per website. You can then use tags and groups to further segment your subscribers. Subscribers on multiple lists will count twice against your subscription count. Lists cannot be combined to create additional segmentation.
Klaviyo charges you based on the number of profiles in your account. This means that an individual profile can be listed on multiple lists and multiple lists can be combined to create a segment. Klaviyo gives you more control over how you organize, segment, and filter subscribers. You can add custom properties to your account and use Shopify’s interaction data, such as the products that a user has viewed.
Shopify Integration with MailChimp: Klaviyo
Klaviyo, like MailChimp pulls all your customer, purchase, and product data into the platform. This allows for seamless integration with shopify It also integrates with other online ecommerce platforms – although I haven’t tried it with them. Conditional logic can be set up based on specific products, collections and other variables. This includes browsing activity and the product that a user has viewed. Mailchimp can do this to an extent, but Klaviyo lets you do it on a more detailed level.
Flows & Automations using MailChimp vs Klaviyo
Flows can be thought of as the same as automations in Mailchimp. They allow you to create a series of emails to your subscribers based upon trigger actions such as email submissions, email open, and link clicks.
MailChimp can accomplish many of the same automations. Klaviyo’s focus on segmentation allows you to drill down and create hyper-targeted responses for subscriber actions. Klaviyo now has a visual flow creator that lets you define the conditions and timing of your emails in a more elegant way than MailChimp.
Klaviyo also provides a variety of pre-designed triggers and flows you can customize with you own branding. This allows you to quickly get started with foundational autoresponders such as abandoned cart and welcome sequences.
Mailchimp vs Klaviyo pricing
MailChimp, Klaviyo, and Mailchimp both charge by active subscribers. However, Mailchimp will only charge twice for the subscriber who is on two lists in the same account. The sliding scales of Klaviyo and Mailchimp are unique, so prices will vary at different levels. Here is a quick sample:
- Mailchimp costs $50 for 5,000 subscribers, klaviyo costs $200
- MailChimp has 150 subscribers and Klaviyo has 350.
- MailChimp charges $215 for 30,000 subscribers and Klaviyo $500
Mailchimp costs you between 2 and 4 times more than you pay. Email is still very cost-effective compared to other channels and this extra cost can be easily justified if it’s used well. Although we have seen a 600% increase in our email channel’s value since implementing Klaviyo (although this was also due to the fact that we spent a lot of time setting up segments and flows),
Which one should you choose? Mailchimp or Klaviyo
I’m pretty familiar with both platforms, and even have created a course to help you use Mailchimp for ecommerce. Mailchimp is still a good choice for young businesses that are just starting to learn automation and segmentation. Once you have more subscribers than 10,000 and sales exceeds 6 figures, Mailchimp may not be the right tool for you. You might need something to increase your revenue through your email channel. Klaviyo can be a great tool to improve your email marketing skills, provided you have the time and resources.
MailChimp and Klaviyo: A comparison of the top 2 email marketing tools for Shopify Stores.
Dropshipping: How to Make Money
Dropshippers can make more than 50% profit than those who keep their stock inventory.
It’s okay. Woah!
The math sounds about right when you think about it. When it comes to inventory and maintenance, the investment is not easy. The risk of dealing with perishable items is higher.
Calculators can show numbers that will make any retailer think twice about starting an e-commerce company. Dropshipping is a revolutionary retail strategy that has changed the game. Maximum returns, minimal risk
Dropshipping is easy with many platforms. Dropshipping shouldn’t be difficult because it is so easy to get started. In the next sections, we’ll discuss it more.
Dropshipping your eCommerce venture can be part-time or full time. Your product selections and your relationships with retailers will play a significant role in the success of your venture.
It is a good idea to start small and build from there.
How to Make Money with Dropshipping
- Look for products that offer high profit margins.
- Select a supplier that can automate shipping or deliveries.
- Look for a product that is trending.
- Dropshipping platforms that are easy to use and have low maintenance costs should be considered.
- You should ensure that your country is the same as your delivery country.
- Promoting your store with discounts and special deals is a great way to get noticed.
- Keep the selling price at least 10% higher than the price paid by the supplier.
- If applicable, add shipping costs to the product price.
