As a Shopify store owner, you’re always looking for new ways to drive traffic and sales. And what better way to do that than with Pinterest? With over 175 million monthly users, Pinterest is a powerhouse when it comes to social media. And with their new buyable pins feature, you can now turn your pins into sales. In this complete guide, we’ll show you how to set up buyable pins for your Shopify store and start driving more sales from Pinterest. We’ll also share some tips on creating pins that convert and get the most out of this powerful social media platform.
What are buyable pins?
As the name suggests, buyable pins are pins that allow you to purchase the product directly from Pinterest. In order to add buyable pins to your Shopify store, you’ll need to install the Pinterest app and connect it to your Shopify account. Once you’ve done that, you can start creating buyable pins for your products.
To create a buyable pin, start by creating a new pin and selecting the “Buyable Pin” option. Then, enter the price of the product, select the currency, and add a description of the product. You can also add a link to your website so that people can learn more about the product. Once you’re done, click “Publish” to make your pin live.
People will be able to see your buyable pins when they search for products on Pinterest. When they find a pin that interests them, they can click on it to learn more about the product. If they decide they want to purchase the product, they can do so without leaving Pinterest. All of the payment information is securely stored so that people can make purchases quickly and easily.
If you’re looking for a way to increase sales on your Shopify store, consider adding buyable pins. They’re a great way to showcase your products and make it easy for people to purchase them.
How to get started with buyable pins
If you’re a Shopify merchant, you can start using buyable pins to sell your products on Pinterest. Here’s how to get started:
1. Make sure your products are correctly set up in Shopify. You’ll need to add product images and descriptions, as well as set up your shipping and payment options.
2. Enable buyable pins for your Shopify account. You can do this in the “Buyable Pins” section of your Shopify settings.
3. Start creating buyable pins! You can use the Pinterest app or website to create new pins, or convert existing pins into buyable pins. Be sure to include attractive product photos and compelling descriptions to encourage people to purchase your products.
4. Promote your buyable pins across Pinterest. Use relevant hashtags, post in relevant communities, and share your pins with your followers to help people discover your products.
By following these steps, you can start using Pinterest Buyable Pins to sell your products and grow your business!
What are the benefits of buyable pins?
Buyable Pins are a new way for people to buy products they discover on Pinterest. When you see a Buyable Pin, you’ll know it because it has a blue price tag on it. Tap on the Pin and you’ll be taken to a product page where you can complete your purchase without ever leaving Pinterest.
There are several benefits of using Buyable Pins:
1. Increased Exposure: When you add Buyable Pins to your Pinterest boards, your products will be seen not only by your followers, but also by anyone who comes across your boards. This increased exposure can lead to more sales.
2. Easy Purchasing: Buyable Pins make it easy for people to purchase your products without ever having to leave Pinterest. This can lead to higher conversion rates as people are less likely to abandon their carts if the purchasing process is quick and easy.
3. Improved Engagement: Adding Buyable Pins to your boards can also improve engagement as people are more likely to interact with pins that they can purchase directly from Pinterest. This improved engagement can lead to more sales as well as improved brand awareness and visibility.
How to use buyable pins on your Shopify store
If you want to take advantage of Pinterest’s new buyable pins feature, there are a few things you need to do first. This guide will show you how to set up buyable pins on your Shopify store so that you can start selling through Pinterest.
1. Make sure you have the latest version of the Shopify app installed on your device.
2. Go to Settings > Payment Providers and select “Shopify Payments” as your payment gateway.
3. Once you’ve done that, go to Settings > Checkout and make sure “Pinterest Buyable Pins” is enabled as a payment method.
4. Now that everything is set up, you can start creating buyable pins! To do this, simply create a new product in your Shopify admin and add an image of the product to the “Pin It” button in the product description.
5. When creating the pin, be sure to include relevant keywords in the title and description so people can easily find it when searching on Pinterest. You can also add a price tag to the pin so people will know how much the product costs before they click through to your store.
6. Once you’ve created the pin, all that’s left to do is publish it and wait for people to start buying your products!
Pinterest marketing tips for using buyable pins
If you’re a Shopify store owner, then you know that Pinterest can be a powerful tool to drive traffic and sales. And with buyable pins, you can make it even easier for your customers to purchase your products directly on Pinterest.
Here are some tips for using buyable pins to market your Shopify store:
1. Use high-quality images
When it comes to product images, quality is key. Be sure to use clear, well-lit photos that show off your products in the best light possible.
2. Create attractive pin boards
Make sure your pin boards are visually appealing and organized in a way that makes sense for your products. This will help potential customers find the right products quickly and easily.
3. Use descriptive titles and keywords
When creating titles and descriptions for your pins, be sure to use keyword-rich language that accurately describes your products. This will help ensure that your pins show up in relevant searches.
4. Promote special offers and discounts
Use buyable pins to promote special offers and discounts on your products. This is a great way to drive traffic and sales during slow periods or clearance events.
Conclusion
Thanks for reading this complete guide to Pinterest Buyable Pins for Shopify! We hope that you now have a better understanding of how these pins work and how you can use them to drive traffic and sales to your Shopify store. If you have any questions or comments, please feel free to leave them below.
