Sana Commerce Review, Features, and Pricing

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Manufacturers, distributors, and wholesalers in B2B eCommerce and B2C enterprises confront numerous obstacles, the most important is maintaining client satisfaction. Choosing the correct eCommerce software platform for your business is critical if you want to help your customers smile. Sana Commerce is one such platform. So, in this Sana Commerce review, we’ll go over everything this eCommerce platform offers.

That’s a lot to cover, so let’s get started.

What is Sana Commerce?

Sana Commerce was founded in Rotterdam, Netherlands, in 2007. Michiel Schipperus is the company’s CEO, and the company’s mission is to develop an eCommerce platform that will assist distributors, manufacturers, and wholesalers in running their online companies. Specifically by removing the system silos, unnecessary complexity, and accommodations that certain major eCommerce solutions entail.

First, this Dutch company assists entrepreneurs in running an online store that provides clients with precise and dependable data. The platform integrates your Microsoft Dynamics ERP system and eCommerce features into a single unified framework. As a result, you’ll only need to manage one database, and data will be updated in real-time.

It’s currently used by over 1,500 companies globally in automotive, chemicals, construction, food and beverage, manufacturing, medical supplies, electronics, distribution, and retail. Heavy hitters like Mitsubishi, Hummert International, and Pepco are among their more noteworthy clientele.

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Sana Commerce also provides the following services:

  • Flexibility: Sana Commerce is built on React technology and has a decoupled front and back end. This enables forward-thinking firms to be headless commerce ready and take advantage of the structure’s flexibility.
  • Fast performance: The Sana Commerce Cloud improves front-end experiences with high-speed page performance. The first single-page application (SPA) was designed specifically for B2B companies.

Sana Commerce Pros and Cons:

We’ll go over a lot of ground, but first, here’s a quick rundown of the pros and downsides of Sana Commerce:


  • It works for both B2B and B2C companies.
  • It has a positive reputation.
  • An online resource library, a blog, and a section with frequently asked questions.
  • Before you invest your hard-earned money, you may request a free assessment and customized demo targeted to your company.
  • Amazon Pay, World Pay, PayPal, FedEx, UPS, and MailChimp are just a few of the add-ons that work with Sana.


  • On Sana Commerce’s website, there are no prices.
  • As of this writing, there is no free trial available.
  • Its website isn’t written in a way that newcomers can understand.
  • According to several critics, the software is difficult to use. 

Features of Sana Commerce

  • Sana Commerce has a lot of features, but we’ll focus on a few of the most important ones:
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Order Management

While it’s natural for businesses to be concerned with the appearance of their website, it’s also critical to have a platform that allows them to give a consistent experience to their clients.

This is precisely what the Sana order management tool is aimed towards.


By making available the following features:

B2B and B2C Order Processing and Returns Management

You can, most notably:

  • Calculate the value of your shopping cart in real-time.
  • Orders can be modified at any time, including after submitting them.
  • Clients should be informed of order status.
  • Allow one-click reordering of previous orders.
  • Make it easier for customers to return items promptly.
  • Use the normal quote request (RFQ) procedure provided by your ERP.
  • Orders can be tracked in real-time by customers.
  • Customers can keep their shopping carts and return at a later time to complete their purchases.
  • Dynamic billing and delivery addresses can be advantageous to customers.
  • One-step checkout is available for customers.
  • Online product manuals are available for customers.

The preceding simplifies the ordering and return process for you, your team, and, most importantly, your consumers.

Organize and Display Products

Order management features in Sana Commerce construct product pages for your online store automatically based on products in your ERP and product information management system (AKA the PIM system).

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Any changes you make to products in your ERP are immediately reflected on your online store. Consequently, all of your products display the right photos, stock availability, ratings, reviews, product descriptions, prices, and other information.

You Can Offer a Localized Experience

Sana’s ready-to-use language packs allow you to translate your online store into multiple languages. You can also translate only a subset of pages based on product availability in certain countries. Entrepreneurs aiming to expand their global reach will benefit from this feature.

Manage Online and Offline Order History

The Sana Commerce Cloud allows you to keep all your online and offline order data in one location. Customers can view their previous orders with you via email, phone, or fax.

Native ERP Integration

With Sana Commerce’s native ERP integration, you’ll never miss a sale. You’re also never put in a position where you have to amend inaccurate data. Because any changes you make are updated in real-time, and all data is saved in a single location, you can avoid duplication, silos, and confusion.

Enhance The Customer Experience

It’s critical to keep clients pleased by offering an exceptional customer experience if you want to stay ahead of your competitors. Sana Commerce assists you in your endeavor by:

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Account Management From One Centralized Dashboard

You and your customers may monitor each other’s orders, quotations, refunds, and other information from a single account dashboard. Customers can also view their account history with your company without calling or email customer service.

Efficient Invoicing

Customers may pay invoices online, and B2B customers can pay multiple invoices simultaneously, saving you time and minimizing errors.

ERP Standard Quote Request Process

Sana Commerce was created to cater to a variety of order circumstances. This comprises a variety of industries and what you sell and to whom you sell. Customers can also use your ERP’s usual quotation request process to create or quote an order.

Visual Designer

Sana Commerce includes a drag-and-drop visual designer that lets you create a customer-facing website that accepts omnichannel payments. Furthermore, all sites are responsive, making them compatible with mobile, desktop, and tablet devices.

Customers can also zoom in on specific product elements from a single photograph. Customers can also browse further product information and add the item to their shopping basket from this page.

Sana Commerce Insights

You can view all commercial data from a single dashboard, including web analytics, order numbers, order value, customer numbers, and revenue. Sana uses Piwik PRO instead of Google Analytics to provide customers with insights and clickstream data. You can see individual customer purchases and click paths because these analytics are customer-specific and not anonymous.

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Sana Pay

Your business must provide a secure and simple online payment process to provide a seamless customer experience. Sana Pay aims to make purchasing simply by allowing your company to accept payments from customers using all major credit and debit cards and bank transfers.

This customized checkout feature works with your ERP and the Sana Commerce website. Sana Pay also aids conversions by facilitating repeat purchases and providing a personalized checkout experience. Customers can, for example, make purchases in a variety of currencies.


You have access to Sana apps in addition to the key features mentioned above. Sana works with a variety of payment services, including Amazon Pay and PayPal and email marketing automation services like MailChimp and product feed integrations for Amazon, Facebook, and eBay. Sana Commerce, of course, works with well-known shipping companies like UPS, FedEx, and the US Postal Service (USPS).

Sana Commerce can also set up price quote systems (CPQ) and product information management systems for you to use. These programs are designed to make the storage and management of your product data easier.

Sana Commerce Pricing

Sana Commerce offers three different pricing options. The size of your company largely determines the right package for you:

  • Customer Portal 
  • Standard 
  • Enterprise
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The Sana website did not have any prices available in writing. If you’re interested in a quote, you’ll need to contact Sana Commerce directly.

Let’s take a look at the features of each pricing plan:

Customer Portal

This package is designed for companies that want to streamline their Order to Cash (O2C) systems and allow customers to view and pay for products online.

You’ll get the following benefits with this plan:

  • A native ERP integration
  • Catalog browsing 
  • 24/7 access to historical documents and data
  • Customer account management features
  • Invoice management characteristics
  • Online payment capabilities
  • RMA handling
  • A production and test environment
  • Access to a customer success manager
  • Bi-weekly product updates
  • Projects team


This plan is the most popular out of the three. It’s for any business that wants to sell online quickly using the Sana Commerce Cloud. Standard plan customers receive everything in the Customer Portal plan, plus:

  • An intuitive CMS (content management system)
  • Real-time order capabilities
  • Extra-test environment for developers
  • Single-page application
  • A B2B streamlined checkout flow with Sana Pay \sWeb store and ERP analytics
  • 50,000 monthly site visitors
  • A thousand products
  • Sana training with a guide Backup retention plan
  • An SLA defines response and resolution times.
  • Enterprise

This plan is for larger businesses that want to save money on cloud-based infrastructure. Customers will receive everything listed in the previous two programs, as well as:

  • You can handle up to 200,000 monthly visitors to your website.
  • You have the option to list up to 150,000 products.
  • For developers, there is an additional acceptance environment.
  • Sana Commerce’s Web Application and API Protection provides added security (WAAP)
  • A backup plan with a longer retention period
  • Time to respond and resolve issues is reduced.
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Customer Support and User Reviews

Sana Commerce claims to provide a positive customer experience for your customers, but what about the platform’s consumers?

A Resource Library on the Sana website contains blogs on new trends, white papers, reports, on-demand webinars, and infographics. On the Sana website, you can search and filter case studies by industry, region, and business goals to see how businesses in your industry are using Sana and what successes they’ve had. Agriculture, electronics, construction, wholesale, healthcare, manufacturing, and many other industries are featured.

Sana University offers Sana specialists’ training courses. However, rather than being in the Resources section of Sana’s website, this option is buried in the Partner.

Program section. So you’ll have to look for it! This is also where Sana’s Community hub is located. Here, you can get support, training, marketing materials, and the newest Sana Commerce software versions. Unfortunately, without an account, you will not be able to access this area.

If you need to contact Sana, you can do so by live chat or phone. Sana can be reached by phone from 9 a.m. to 5 p.m., Monday through Friday, and there are two numbers to choose from: one in the United States and one in the Netherlands. You can also connect with people on social media, such as Facebook, Instagram, Twitter, and LinkedIn.

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Sana performs well in reviews on G2, where it is recognized as a Momentum Leader among mid-market eCommerce platforms. The reviewers lauded its YouTube tutorial videos, ease of setup, functionality, and exceptional customer support. However, some reviewers complain that the learning curve is steep and that the product’s capabilities are unclear.

Capterra reviewers give it a 4.5 out of 5 ratings, praising its excellent customer service, ease of use, and simplicity of installation. However, some reviewers were less enthusiastic about how time-consuming it is to add specific items to a Sana eCommerce store.

Is Sana Commerce Right for Your Business?

While no eCommerce solution is perfect, it’s critical to find one that meets the demands of both your B2B and B2C businesses. After reading our Sana Commerce review, you should better understand what it can achieve for you.

Sana Commerce is appealing since it can use data and logic already contained in your Microsoft Dynamics or Microsoft Dynamics 375 ERP. As a result, it may integrate your ERP and eCommerce platforms, removing unnecessary silos.

Sana’s great online reputation suggests it’s worth a shot if you’re looking for a solution like this.

Are you willing to give a try? Do you have any alternative eCommerce systems in mind, such as Shopify, BigCommerce, or Magento? In any case, let us know how you get on in the comments section below!