Shopify is an ecommerce platform that allows customers to buy products from their Facebook page. You can share your products to your friends and followers by clicking a button.
You can sign up for a 14 day Shopify trial account to get started. Then, follow our steps creating a Shopify store. If you’re on Shopify Lite (or are planning to get one), connect your Shopify store with Facebook and then add products.
These steps will help you set up Shopify Facebook stores.
Step 1: Make sure your Facebook account is properly set up
- Create a Facebook page for your business. You can read our guide to setting up a Facebook page for your business.
- Register for a Facebook Manager account. This is a Facebook tool that allows you to manage your Facebook page, as well as your ad campaigns.
- Verify that your Facebook Page is connected to your Business Manager account.
- In your Business Manager, add an Ad Account.
- You must have admin rights to access the Facebook Business Page and Business Manager.
These will all take just a few minutes to put together. Each one should be completed quickly. Once you’ve connected your Shopify store with Facebook, you can get into more detail.
Step 2: Connect your Shopify Store to your Facebook Account
A Facebook shop is referred to as a Facebook Shop in Shopify. It is considered a sales channel. Your Shopify storefront, Amazon, eBay, Instagram and any buy buttons that you add to your website or blog are all sales channels.
Navigate to the left-side menu and click on “Sales Channels” from your Shopify dashboard. Click the plus icon to open a pop-up window that will display all of your sales channels, including Facebook.
Step 3: Create your Facebook shop
After you have chosen to add a Facebook channel for sales, create your Facebook shop. These six steps will be simple.
Optional: Enable data sharing
Conversions API can also be enabled for reliable data sharing. Select Maximum data to be sent via Conversions API in your Data Sharing Settings. This will include Advanced Matching and the Facebook Pixel.
You can choose how your customer data and browsing habits are collected by your online store using data sharing tools such as Facebook pixel.
Data sharing is an option. Although data sharing can improve sales and marketing campaigns, it is not a right choice for everyone. It is important to tell your customers how data is shared with them, what data they share, and how much. You must ensure that your privacy policies are current so you can give this information to customers.
Connect or create your Facebook Commerce account
This allows you to create a catalog that you can use to organize products into collections or customize your Facebook Shop. Your Facebook Shop catalog won’t allow you to set up products. Instead, Shopify will automatically sync your product listing once it is approved by Facebook.
Accept & Review Facebook’s Terms and Conditions
Last, review Facebook’s terms. After that, click Finish Setup.
After you have connected your Facebook business account, Facebook will inspect your store to make sure it meets the guidelines. These guidelines include the use of a currency supported on Facebook and the prohibition against selling firearms or adult content.
Facebook can take up 48 hours to review your store. You will be notified via email by Facebook if you are approved or denied. When you log into Shopify, you will see the completion of the review process.
Step 4: Configure Your Products
Once your Facebook Shop has been approved, you can begin setting up products and choosing products from your Shopify Store.
These steps will help you add a product in your Shopify store:
- Shopify Dashboard: Go to Products, then All Products
- Click on Add Product from the All Products page. You will need to enter the title of your product, description, images and pricing information.
- Select Facebook under Sales Channels and Apps if you wish to include the product listing within your Facebook Shop.
- Click on Save Product.
Remember that you can always modify the details of products later when you add them to your online store. There are two options: adjust your pricing or increase shipping costs by using additional distribution centers.
Your products will sync immediately with your Facebook Shop once Shopify approves it. Shopify product updates will take around 15 minutes to be reflected in your Facebook Shop.
Step 5: Optimize your Shopify Facebook Store
Once you have created your Shopify Facebook store, it’s time to plan how to market it. The marketing of a Shopify Facebook shop is not that different from any other business. It is important to identify your target audience, their online habits, and what motivates these people.
Marketing strategies that are popular include using Facebook ads, offering a referral programme, and using affiliates. This gives an affiliate a percentage on every sale. It’s still advertising, even if they don’t sell or a customer shares your store with their friends.
You can use any combination of these strategies to market your Facebook Shopify store:
- Ads: Run ads in places like Facebook, Instagram and Pinterest. This doesn’t require a large ad budget. Sometimes, even $5 per day is enough to get good results.
- Referrals: Shopify store owners are able to offer a flat dollar or a percentage discount if three customers refer others.
- Shipping: Share a post on social media about your product or store and get free shipping. This will increase traffic to your shop.
- Style guides: If you are an apparel store, offer a style guide for email addresses. This allows you to build your own customer base.
- Customers: Encourage current customers to tag your company in posts that feature your products. This will earn you a place on your page.
- Giveaways: Both Facebook and Instagram make it easy to have giveaways go viral. Ask giveaway participants to tag their friends, like, and share your posts.
Shopify Facebook Store Examples
First, Facebook ads have a low average click-through rate (CTR). All industries have a CTR of 0.90%. This number can vary between industries. As of August 2020, the 1.61%, 1.59%, respectively, rank highest in ads. The average CTRs of ads for employment, job training, finance, and insurance is 0.47 and 0.56 respectively. The number may vary depending on the type of business.
However, featured snippets have a significantly higher CTR. The 23.3% and 20.5% are the average results, while the 23% is still an average.
However, Facebook is not a place that users can stop browsing after seeing the first three posts in their news feed. It is difficult to reach the top 3 positions on a Google search. The conversion rate on Facebook can reach 14.29%, which is an average for the fitness industry.
Facebook’s guidelines are sometimes a little confusing. Your shop or page could be suspended for violating them. It’s a good idea to have your own eCommerce store, and then promote it on Facebook. Shopify Facebook shops should be used for promotion.
Manitobah Mukluks
Manitobah Mukluks, a remarkable store that specializes in Mukluks (original Canadian winter boots) as well as other types of boots, is a standout.
You can click on the “Shop Now” button to go directly to their Shopify store. This is the first step. You can also click on any photo posted by them to see the products. This is a great way to ensure a high CTR.
The shop section is well-organized. The products are divided into different collections. Prices are also listed accurately. No clutter, no nonsense.
Package Free
Package Free sells eco-friendly products that produce virtually no waste. Lauren Singer, a girl who made it all viral by fitting 8 years worth accumulated waste into one mason jar, started the company.
You can also shop at their Shopify store by clicking the “Shop Now” button. You can also view all their collections and products in the shop section.
Shopify’s Facebook store has over 76 000 page likes. They post almost every day. This is a great way for you to keep your online presence up and increase your reach.
Flourist
This store may seem like it sells flowers, but then you realize that its name is actually a pun. The Shopify Facebook store sells baking ingredients such as flour, beans, and cookies.
Customers will find it much easier to navigate their shop section, which is clear of clutter and features featured collections.
Their like count is lower at 4.2 000. They aren’t as active as the 2 above. Their content is delicious looking, which makes them a great Shopify Facebook store example.
Allbirds
This popular shop focuses on creating the highest quality, sustainable shoes and clothes. Their products are made entirely from natural materials and the packaging is made of recycled matter.
You can access a plethora of beautiful and environmentally-friendly products in their Facebook shop. Although they don’t have any collections, their page navigation is easy. You can see products directly from their photos and they post frequently.
They keep to their predominant white and grey color palette which gives them a contemporary and synchronized look. With close to 250.000 fans on Facebook, they are sure to be the next big thing in the clothing and fitness industry.
bebemoss.com
This Shopify Facebook store is perfect for parents with small children. bebemoss.com is a website that sells handmade toys made organically by more than 120 women, many of them Syrian Refugees. These toys are durable and workers get fair wages. You can also work from home.
It is difficult to navigate the shop section and browse products because it doesn’t have any collections. Parents of handy children will appreciate the inclusion of hooks and needles in some toys.
They upload occasionally, which can reduce reach and lead generation. Their Facebook page has received 7.4 million likes.
Tsuno
Tsuno, a social enterprise, sells disposable bamboo tampons and organic cotton menstrual pads. The store is not only environmentally friendly, but also socially conscious. 50% of the profits go to programs that help girls and women in developing countries.
Their website and Facebook pages feature a distinct pastel pink palette. The design language used is simple and easy to remember. Even though they don’t have many product lines, their shop section features collections that make it easy to browse.
There are many ways to purchase their products. You can either buy them in bulk or individually. This Shopify Facebook shop is an excellent example of Shopify’s design and browsing experience.
Ketnipz
This name is probably something you’ve heard or seen before. This was originally a webcomic and is now enjoyed by thousands. Their original artwork is now sold as merch. This is not an integrated page but it’s a great Shopify Facebook shop example that you can learn from.
This is an example of a Facebook page being used for promotion. They have a large audience with over 200.000 followers. Their online shop can be accessed via the “Shop Now” button. However, they do not have a shop section.
It’s a good idea to copy Ketnipz if you are an online artist who is aspiring or have a fan base.
LastObject
Another business is doing their part to protect the environment. LastObject created sustainable alternatives for single-use products like tissues and q-tips (they called the products LastSwab or LastTissue).
They use a consistent pastel palette (blues, pinks, and mint) in their Facebook posts and on their website. This allows businesses to be more consistent in branding, and you should too.
Lunchskins
You can ditch the plastic and paper lunch bags and buy a new, reusable, and more environmentally-friendly lunch bag from Lunchskins. You can make your lunch more fashionable and eco-friendly for a very affordable price.
Lunchskins has nearly 26.000 followers and likes on Facebook. Their photos are stunning, just like the products. Their media has a consistent design – a unique, colorful lunch bag or kit on a white background. It is a refreshing experience to visit their Facebook page as well as their website.
Bold & BLK
Pernell and Rod are experts at how to start the day right – with coffee. BLK & Bold was created with the goal of providing people the best possible experience when it came to caffeinated beverages. “Why drink bottom shelf liquor if you don’t want to?”
Furthermore, 5% of their profits go to programs that support youth programming, improve workforce development, and eradicate youth homelessness.
Their Facebook page is a visual feast for lovers of black and golden. They have distinctive packaging and social media posts that showcase their designs.
It is easy to navigate their Facebook shop section. You can also click on photos in their news feed to see the featured products!
Tweet
It’s summer and it’s time to care for your skin and body. Meow Meow Tweet has affordable, vegan, natural, and cruelty-free products that you can use to take care of your skin. Their packaging is eco-friendly and they offer bulk refills to help reduce waste.
Meow Meow’s page has a great summer vibe with all the vibrant photos of products.
The Shopify Facebook store’s colorful and seamless design makes it easy to browse. You can shop on their Facebook page without even visiting their website.
Conclusion
We’ve looked at 12 Shopify Facebook shops as inspiration. These shop can be used for any industry or type of business. It’s easy to showcase your products on Facebook. The tricky part is how to use the platform for selling and marketing.
You can ensure the design of your page and post frequently about topics that will attract consumers’ attention. This will help you to be ahead of the rest of the competition. We wish you the best of luck in your endeavor. Check out our other articles to get more inspiration and practical experience with managing your Shopify store.
