Shopify is an e-commerce platform that’s highly rated. It offers everything a merchant needs to be able to sell online and in-store. Shopify is ideal for both beginners and professionals. Shopify offers many tools to help you accelerate your sales funnel.
However, despite the helpful interface, many marketers feel confused when it comes time to upload product details on the dashboard. Shopify, just like other online stores, has guidelines for product images. For better conversions, it is important to adhere to Shopify’s optimal image size.
The Shopify image requirements can be quite simple. Once you have mastered the Shopify photo sizes best practices, you can create a visually appealing store that will provide your customers with an enjoyable experience.
Let’s take a look at the Shopify image sizes and how they can be optimized for better visibility.
What is the importance of image sizes for your Shopify store?
Visuals are a key factor in online shopping. If they are correct, you will attract the visitors’ attention, which will have a positive effect on sales, engagement, brand reach, and sales. Shopify users won’t hesitate to take their business elsewhere if your image quality is poor.
Jeff Bullas claims that 94% more people view posts that have images than those without. People are visual learners, and remember 65% of visual material for longer periods of time than 10% of textual content.
When it comes to Shopify product images, however, you must follow the Shopify image sizes recommendation. There are many reasons why you should do this, but here are the main ones:
- Better user experience. The Shopify recommended product image size will allow you to view your images across all devices without causing blurred or stretched effects. This will enable online shoppers to better visualize the product and have a better understanding of it. This will improve their shopping experience at your Shopify store.
- Speedy loading: Images may make pages heavy and slow down load times. HTML4_ HTML5_ HTML5_ HTML6_ HTML5_ HTML5_ users expect pages to load in three seconds . If they don’t, they will abandon your site and bounce off. Your page will load faster if you optimize them according to Shopify’s ideal image size and reduce their file size. You can also prevent the same fate happening with your eStore.
- Improved SEO efforts: Images that are optimized correctly can boast impressive page speeds. This signals to search engine algorithms that your site meets the standards of internet users. You will be ranked higher in the SERPs.
Best Shopify image sizes
We now know how important image optimization is. Let’s get into the details to find the best image sizes for Shopify products.
Specifications stated by Shopify
It is crucial that Shopify has the product photo size correct. Images must be large enough to allow customers to zoom in. You don’t want Shopify to slow down because you uploaded a picture that doesn’t meet Shopify’s image requirements.
The Shopify e-commerce site doesn’t have a set size limit when it comes to Shopify images. Users can upload a maximum size image of 4472×4472 pixels and a file size up to 20 MB.
Shopify’s minimum image size is 800 pixels. Any smaller than this can impact the zoom-in capabilities on product images and hinder the user’s experience.
Designer’s suggestion for Shopify image sizes
Shopify experts and designers suggested that square product images be 2048×2048 pixels. This is the perfect Shopify picture size, and it will allow merchants to achieve a better balance between image quality as well as site loading speeds.
The best resolution to use with Shopify images is 72dpi. However, this can have an impact on the quality of your product images. 93% consumers rate image quality the most important deciding factor. You don’t want to hinder your potential conversions with a low-quality visual.
Image ratio to show different types of images in a Shopify store
Shopify allows you to showcase your brand in a variety of ways. The same guidelines can be used as we have already described. We recommend approaching Shopify’s different areas in a unique way.
Let’s take a look at five types of Shopify images and their dimensions.
1. Shopify Collections Image Size
The Shopify collection, also known as a gallery allows shop owners to organize similar products within their own group. Visitors can further filter their search by adding tags to product images.
The Shopify e-commerce site does not recommend a specific size for images in the Shopify collection. You can use any dimension that is up to 4472×4472 pixels.
However, we suggest that images be kept to around 2048 x 248 pixels. Because they provide the best quality for zooming in and outside, square product images are the best.
Remember that Shopify’s collection images must be consistent in size and coherence. This means that the height-to-width ratio of the collection image on Shopify should be the same. It will cause a negative impression to your website visitors and mess up your store’s interface.
2. Shopify Slideshow Image Size
Shopify’s slideshow feature allows marketers to upload a variety images and videos. They can be swiped or dragged and autoplay. This section is located in the homepage’s primary section and allows you to highlight your main products and offerings.
It is crucial that visuals are attractive enough to entice customers to visit your store. If your pictures don’t make an impact, people will abandon your site and go elsewhere.
The Shopify recommended dimensions for the slideshow area include 1200×2000 pixels in width and 400×600 pixels in height.
Remember that mobile devices can automatically crop and adjust images. It is best to align the pictures in the middle, as mobile devices can crop the top/bottom or left/right.
3. Shopify Header Image Size
Marketers often prefer to include images in their website’s header section. This allows them to highlight upcoming promotions or a prominent product in their store.
Let’s say you want to take advantage of this area. It is important to upload the best Shopify image size so that the header area of your store is visible on all pages. The header is actually the first thing shoppers see when they browse your store from the top to the bottom.
The best Shopify image sizes can be between 100 and 250 pixels , according to the Shopify team. We recommend images that are no higher than 120 pixels in height for better visibility.
4. Shopify banner image size
It is crucial to consider the theme you are using when uploading images for the Shopify banner area . Because different Shopify themes have their own dimensions, this is important.
The themes available automatically crop the edges of your pictures to fit the banner section.
Also, banner images that work well on desktops may not automatically adjust for mobile devices. Many users complain that images on tablets and smartphones are blurry or stretched out in an inappropriate way.
The Shopify mobile banner size is not set by the company. This is because it depends on which theme you’re using. This issue can be rectified by entering a customization code that will support your image on mobile and desktop.
5. Shopify logo size
The recommended size for logos on Shopify is a maximum of 450 pixels. Although it does not have to be exactly the same size, ensure that your Shopify logo does not exceed 250 pixels in width.
Image sizes according to the types of photos
You should consider other details when uploading images to Shopify.
Image formats to your Shopify store
Before you optimize your Shopify store according to the Shopify Image Size Guide, let’s take a look at the most common image formats.
1. JPG/JPEG
JPG is a popular image format because of its small file size and high quality colors. JPG is easy to compress so users can easily alter the quality and size to make it load faster.
Shopify strongly recommends to use JPEG format for product images because it provides great quality and is small enough for seamless loading.
2. PNG
The PNG is another common image format you’ll find on Shopify. Because it gives the designer more control over the background, colors and patterns, it is very popular among Shopify vendors. PNG can also handle high-contrast, detailed images better than other file types.
The only problem with using PNG images in Shopify is their size. Because PNG images are larger, they can slow down your website’s load speed and affect the user’s browsing experience .
3. GIF
GIF images can contain up to 256 colors. They are saved in lossless format so that their quality is not affected by compression.
GIFs can be used when graphics on web pages need to contain text, such as navigation buttons. These are very popular for animations. They can add some life to your Shopify store.
4. BMP
BMP is another image format you’ll see in your Shopify store. It supports monochrome and uncompressed image data, making it ideal for creating digital images.
The downside to BMP files is their large size. It is highly recommended to use a Shopify product size optimizer in order to use them in your Shopify shop.
Most commonly used Shopify image sizes
Shopify allows you to place visuals in different places for your online store. These images have different purposes. They serve different purposes, but each has a suggested size to improve visibility.
Let’s now take a look at some of the most popular Shopify images, and their recommended sizes.
| Image Type | Size (Width and Height) |
|---|---|
| Favicon | 32 x 32 |
| Images of the menu | 360 x 360 |
| Newsletter | 425 x 575 |
| Video placeholder image | 1600 x 909 |
| Gallery | 800 x 800 |
| Testimonials | 1600 x 1000 |
| Logo | 450 x 250 |
Images to be included in your Shopify store
Shopify allows 250 photos per item. However, this can slow down the loading speed. To attract customers and effectively promote your products, you can use multiple images in your shop.
Products-only images
These pictures, as the name suggests, are taken of your product alone. The product-only images are usually shot against a neutral background and show the ‘hero” item from different angles in order to assist buyers in making a decision.
It is essential that all images are consistent when taking product photography. Shopify has specific requirements regarding image sizes to ensure seamless interface.
Product in use
You can use the second type of photography in your Shopify store to show the product in action – either in its natural surroundings or with other items that complement it.
These photos will aid potential customers to better understand the product and increase conversion.
Photos with graphic overlays
For a unique look, you can add graphic overlays to your photos such as text or additional images. This is possible with tools such as Canva and related alternatives.
Graphics
You can display informational content in your Shopify store by using graphics. You can use graphics to show different versions, size charts, or even color pickers.
Why Shopify should not use Shopify theme pictures?
Shopify themes are free and can be used to create online stores. These themes can be edited in any way you like, but they only come with certain Shopify website image sizes.
You can also get a 1:2 image ratio.
The Shopify cover photo size might not be sufficient to show off some product photos, so it may need modification.
Shopify makes it easy to modify photos to your best practices. Don’t sacrifice image quality by choosing the right size for your chosen theme. To modify product images and make them stand out, you can use tools such as TinyImg.
Image optimization to mobile
Did you know that 79% mobile users made a purchase with their smartphone in the past six months? It is imperative to optimize your images for mobile devices in 2022 and beyond.
Shopify will resize the images to be compatible with small and mobile screens in most cases. You may need to edit images manually to adjust for mobile devices.
Here are some tips to make your image mobile-friendly
- Avoid large images, as they can be blurred on mobile phones.
- Square images are best and your product should be vertically and horizontally centered.
- To ensure that your images load quicker on mobile devices, you can use lazy loading
- Every time you add an image, check how it looks on mobile.
Top practices for product images
It is difficult to choose images and follow the Shopify image sizes guide. Great photography can influence e-commerce shoppers and increase conversions. Here are some tips to ensure your images look great.
- Consistent editing
You can ensure your customers have a consistent shopping experience at your online store by editing your photos in a consistent way. For a professional and consistent look, this means that your photos should be edited in a consistent manner.
- A/B Testing
These were the best sizes for Shopify product images. However, there is no one size fits all approach. Every business is unique, so what works for one may not work for another.
You should experiment with different styles and images to discover what works best for your store. To determine which images convert the most, make sure you run thorough tests.
- Use stock photos
To illustrate your text, you can also use affordable stock photos on banners or blogs. Stock photographs are often common so make sure you add your own touch to them by editing and adding overlays to make them more relevant to your brand.
Conclusion
Although the best product images for Shopify are not the only thing that will sell your products, they are the most important. Follow these tips to provide your customers with an enjoyable browsing experience.
FAQ
Can Shopify resize images in Shopify?
Shopify’s maximum product image size can be no larger than 5760×5760 pixels. If your picture is larger, Shopify will automatically resize it according to the preferred dimension.
How big should product images be on a website?
You can upload product images up to 4472×4472 pixels. We recommend 2048×2048 pixels for the best resolution.
How can I make my product image larger on Shopify?
Shopify’s image editor allows you to edit and resize images for your Shopify store.
What size is a good product picture?
The ideal image size is 2000×2000 pixels. You can reduce the image size if necessary.
