How To Add Pixel Code To Shopify?

If you own an online store, then you’ve likely heard of Pixel tracking codes. These are snippets of code that are added to your website in order to collect data on visitor behavior. This data can help you better understand your customer base, allowing you to make more informed decisions about your marketing and product offerings. But how do you add pixel code to Shopify? Fortunately, it’s a relatively simple process. In this blog post, we will explain step-by-step instructions for adding pixel code to Shopify so that you can start collecting data and making smarter business decisions.

What is a Pixel Code?

A pixel code is a short piece of code that is placed on your website to track conversions and other important data. The code is generated by a third-party service such as Facebook or Google. When a web user visits your site and takes an action that you have defined as a conversion, the pixel code sends information about the conversion back to the third-party service. This allows you to track how well your website is performing in terms of generating conversions.

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Why do you need to add a Pixel Code to Shopify?

Adding a Pixel Code to Shopify allows you to track conversions and optimize your Facebook Ads. By adding the code to your shop, you can see how many people viewed your ad and how many people took action after seeing your ad (such as making a purchase). This data helps you understand whether or not your ads are effective and allows you to make changes accordingly.

How to add a Pixel Code to Shopify in 3 easy steps

Adding a pixel code to your Shopify store is a simple process that can be completed in just a few steps. Here’s how:

1. Log in to your Shopify account and go to Online Store > Preferences.

2. In the General settings section, scroll down to the Google Analytics field and enter your pixel code there.

3. Save your changes and you’re done! Your pixel will now start tracking data on your store traffic and conversions.


In conclusion, adding a pixel code to Shopify can seem like a daunting task, but following these simple steps will ensure that you have your tracking code up and running in no time. With the help of this guide, even novice users can quickly learn how to add a pixel code to Shopify’s platform. We hope that our tips have shown you just how easy it is to install and use pixels on your shop page. Best of luck with all your online marketing endeavors!