An Events Page is an effective way of providing website visitors with up-to-date information about upcoming events and activities, while at the same time maintaining professional organization of these activities.
However, what about past events? Squarespace offers multiple methods of displaying past events, including creating an events page, tagging and categorizing them and embedding them on other pages with calendar blocks.
Squarespace provides an amazing duplication feature that you can utilize to duplicate pages, sections, blocks, posts, products or events. This can be especially helpful if you find an appealing layout on one of your pages and would like to build more using that same structure; additionally it works great for service pages, sales pages or any other type of page for which there may be an existing template available that allows for simple duplication.
To duplicate a page, hover your cursor over the home menu panel and click Pages. Next to any page that needs duplicating, click its gear icon, scroll down into General Page Settings area until you find Duplicate Page button – when clicking it will popup a confirmation dialog that allows you to confirm. Click Confirm and your duplicated page will now be in Not Linked section of Pages panel.
Note that only certain pages can be duplicated – you cannot copy cover pages, for example. Content with the Page icon such as blog posts, portfolio items or collection pages may also be duplicated; an index page or search results cannot be duplicated. To learn more about duplicating pages in Squarespace watch this video. It covers how it is done both versions 7.0 and 7.1 – should any questions arise don’t hesitate to get in touch with us directly!
Tags and Categories
Organize past events more effectively on your site with categories and tags. Categories allow similar pieces of content to be grouped together, while tags describe specific pieces. Dedicating an entire category page to your past events will maintain flavor while giving visitors easy access to find their information quickly.
If your page focuses on past events, it may be beneficial to include the category in its SEO title in order to make it easier for search engines to identify its relevance and rank it higher in searches.
Summary blocks provide another useful feature for filtering posts by category, making this tool especially beneficial if you are running promotions that target one aspect of your business. For instance, creating a Shoes > Blue page would enable visitors to access an easily searchable collection of blue shoe posts on your site.
When you are ready to display an individual event, simply hover your mouse over and click… to access the Event Details page. Here, you can set the time, place, thumbnail image size as well as add an SEO title/description for it in order to help search engines direct visitors directly to your site.
Embedding Events on a Page
Squarespace Events Pages provide an effective platform for promoting and publicizing upcoming events, while they also make an excellent way to highlight past ones. You can create a new page dedicated to past events by creating an archive page, then adding information about those past events such as descriptions, pictures and links that provide visitors with an improved user experience. This will keep your event page up-to-date and enhance the visitor experience overall.
Calendar Blocks, Gallery Blocks and Summary Blocks are an effective way of showcasing events on websites. Each block provides its own way of showcasing them and can be tailored with custom CSS. An event page is an effective way of promoting concerts, book tours or any other events your business hosts while engaging potential attendees and increasing audience size.
When hosting online trainings or conferences, it’s crucial that attendees can add your event to their calendars easily so they remember and plan ahead for attendance. You can do this by adding an “Add to Calendar” button on your event page that automatically adds it into Google or iCal calendars – saving yourself the hassle of manually updating multiple website calendars at the same time!
Hide Past Events
If you host or participate in numerous events, displaying them on your website can be an effective way to engage and inform visitors. Once an event has come and gone, however, continuing promoting it could confuse or divert visitors away from what matters.
Squarespace provides several solutions for you to cover up past events on your website, such as duplicate pages, tags and categories or embedding only future events on it.
Make sure your events stand out with their own dedicated page by listing them chronologically, which is particularly helpful for bands, performers and creatives who host gigs and workshops regularly and need somewhere to promote them. Juke templates make this straightforward with Gig List Blocks already included on their home pages for ease of use.