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Last Updated on August 09, 2020
Hello Everyone, Solution for a most frequently asked question. I am getting clicks but no sales. Before going to below test, kindly check whether your product is saturated or not ? Few questions to ask yourself.
- Would you buy from your store ?
- Does your store have trust signals ?
- Is the product description unique and does it have spelling errors ?
- Do you have a currency converter app that auto switches currency ?
- Is your page load time slow (Over 5 seconds on tools.pingdom.com) ?
- Test checkout funnel on both mobile and desktop
- Make a test purchase.
- Install lucky orange Shopify app to see what visitors are doing ?
If the all the above is fine then its your product selection or targeting or both. (In 90% cases its likely a shit product) No ATCs and no purchases: 1) Try lowering price point & improving product description. 2) If still not ATCs the possible reasons are: * Ad is not clear and sending curiosity clickers to the product page with no buying indent. * Quality of traffic is shit (if you are running WC – VC try something else * Product is old/saturated. * Product is not appealing. 3) If you really believe in the product try different audience. More than 6 ATC’s and no purchases:
- Work on your abandoned cart follow up.
- Use klaviyo plain text emails.
- Install Recart app and set up messenger marketing.
LTC’s and small number of purchases: Normal ATC – PUR ratio based on campaign objective and optimization. * WC – PUR = ~20 – 25% (1 in 4) * WC – ATC = ~17 – 20% (1 in 5) * PPE = ~13 – 17% (1 in 6)