If you have created an Index page (rather than just a blank one), adding click-through links should be straightforward: simply place a Code Block above each section you wish to link.
Internal links are an essential element of SEO and play a pivotal role in increasing site visibility. Learn three different techniques for creating click-through URLs using Squarespace 7.1!
How to Fix
Create clickable links within your Squarespace site is an effective way of getting visitors moving through its pages and increasing engagement with it. Clickable links can lead visitors to either internal pages on your site, or external websites.
Squarespace makes linking simple, and requires very minimal knowledge of HTML or CSS to accomplish. You can accomplish it through either a code block, or via several easy steps; depending on the page type you’re editing, your method might differ slightly.
If you are working on an Index page using the Wexley template, or pages using its gallery layout which does not support click through URL features, enabling click through URL features may require an extra step of work to activate them. While this shouldn’t be considered an issue, additional work will likely need to be put in to make them functional.
Anchor links are especially beneficial on long pages or those with multiple sections, where it allows website visitors to quickly jump down into relevant parts of a page such as pricing or “buy now” sections of it. They’re especially effective at getting customers directly into sales pages so they can jump right to what’s important for them – such as pricing information or offering products.
Anchor links on blog posts can encourage website visitors to read more of your content or visit different parts of your website, which is an effective way of increasing time spent on site while improving search engine optimization (SEO). Keeping people on your site longer may also help boost SEO by keeping people engaged longer with the page they’re on.
Add a sitemap to Google Search Console as another way of boosting SEO for your Squarespace website and allow Google to more thoroughly crawl your site, finding all pages relevant to particular keywords more efficiently and speeding up display in search results as it provides Google with an accurate view of your website’s structure.
1. Check the URL
Squarespace allows you to easily create clickable URLs for images on your website, enabling visitors to quickly access or download files. You could use this feature for previewing PDF documents or photo albums – making it ideal for artists, creative professionals and photographers showcasing their work online. It should be noted however, that this feature only works with certain templates included within Squarespace itself.
To enable this feature, add a Custom HTML block to your page. This advanced code block enables you to link or upload images directly to any custom URL that you specify. When adding this Custom HTML block, make sure that it’s placed at the top of your page for optimal results.
Use this technique to add a download button on your website for PDF files, audio or video clips – giving visitors the option of downloading your content will encourage repeat visits in the future.
If your website contains a sitemap, submit it to Google Search Console so search engine crawlers can easily index it and index your pages. This is important in improving SEO; however if it contains outdated or dead links it could lead to errors on the website itself.
One of the most frequent errors on websites is when an internal link breaks, usually as a result of changing or updating a URL of a page, thus breaking any links pointing towards it – including any deleted, hidden, or unpublished pages.
Problematic internal links to your website can be extremely frustrating, requiring you to update its URL using this guide from Google Support Center or create redirect rules in Squarespace (learn more in this support article). These solutions should address this issue quickly.
2. Check the Page
Many websites utilize anchor links to take people directly to certain sections of a page, for instance on long sales pages like pricing and purchasing, or food blogs with recipe sections and even just photos, anchor links can be especially useful in getting people where they need to be quickly. Anchor links can also help with long form content like blogs with long post lengths containing multiple recipes at once.
However, when links don’t work as expected and you find yourself questioning why this has happened there are a few steps you can take that might fix this.
Check whether the link is internal or external. Internal links connect other pages on your site – for instance citations to other blogs in blog posts, social media profiles or credits for website designer or copywriter. External links lead to other web pages which should usually open up in a separate tab or window.
Checking that the page where your link resides has been published and live can also help ensure successful linking. If a page has been deleted, hidden, or unpublished in Squarespace, any existing links could become broken if its URL changes; this might happen if you edit existing ones to point at a newly-created one as well as updating existing links to point towards it.
Your website navigation menu and page elements can feature clickthrough URL links, while using the Add Link button or Link Editor you can easily add them as clickable hyperlinks. Version 7.0 templates also let you set gallery page images to open in a lightbox mode.
To achieve this, select an image within a grid gallery block and edit it to view its options. Here, you can set links that open in new tabs/windows as well as select which section of the page they should jump directly to.
If you are an older Squarespace customer with an older domain, make sure that the CNAME and A records meet our current requirements to ensure visitors can reach your site via HTTPS instead of http. If unsure, speak with your domain provider about upgrading these records.
3. Check the Page Title
Page titles are one of the most critical on-page SEO factors. They communicate to search engines what your page is about and are displayed prominently in search results, browser tabs and social networks. When building a website using Squarespace it’s essential that page titles are set correctly if you want your visitors to stay engaged with your content.
One common oversight when creating websites is using the same titles for navigation and page settings. This can cause issues for search engines when indexing your site. Every page title on your site should have a unique title that includes your focus keyword in its first few words for optimal SEO purposes.
Another challenge lies with using long titles. To ensure easier reading for people, titles should remain between 30 and 70 characters in length for optimal results in search results and could incur penalties from Google if too lengthy.
It’s also crucial that when creating page titles, hyphens are used instead of underscores for search engines to recognize hyphens as differentiating between words and searches. Separating words using commas rather than spaces helps your website rank better for keywords while preventing users from clicking links that lead to an error page and giving rise to 404 errors.
If your Squarespace website contains multiple pages, it is vitally important that each one be assigned its own Page Titles in order to rank better in search engines and help visitors easily locate what they’re searching for on it. Doing this will also improve SEO efforts while aiding visitors find what they are searching for on it.
Improve your Squarespace SEO by adding anchor links to your site, which are especially beneficial when used with Index Pages (long scrolling pages that split up into separate sections). Squarespace 7.1 makes this task simple – all it requires are a few straightforward steps!
