Steps to Sell Mascara on Shopify Store

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When you think about it, mascara is a pretty essential product. It’s something that most women use on a daily basis, and it can make or break your appearance. If you own a shopify store, selling mascara is an obvious next step. And there are plenty of ways to do it—from using dedicated pages for mascara sales to setting up pop-ups and other marketing techniques. Below are some steps that will help you sell more mascara on your shopify store:

Adding products to your store

Adding products to your store can be a great way to increase sales and attract more customers. Adding mascara to your store is a popular choice, as it is an essential cosmetic product that many women use. Here are four tips on how to sell mascara on Shopify:

1. Create a unique product page. Make sure your product page is well-written and easy to navigate. Include all the key details about the product, such as ingredients, price, and shipping information.

2. Research popular sellers. Study top-selling mascara brands and find similar products that you can sell on your store. Compare prices and feature lists to find the best fit for your store.

3. Choose the right category for your product. Mascara falls into several different categories, such as eyedrops, beauty tools, and hair care products. Select the category that most closely matches your product content and target audience.

4. Promote your product aggressively.”Offer free shipping on orders over $50,” “Share exclusive deals with your followers,” or “Give away free samples of your new mascara line” are some effective promotional strategies for selling mascara on Shopify.”

Setting up your shop’s pricing and inventory systems

If you are new to Shopify, setting up your shop’s pricing and inventory systems can seem daunting. Fear not! In this blog post, we’ll walk you through the process of setting up your shop’s pricing and inventory systems.

The first step is to create a product category. To do this, go to Shopify’s Shop Settings page and click on the ‘Categories’ tab. Then, click on the ‘Create New Category’ button located at the top of the page.

Next, enter a name for your category (in this example, we will call our category ‘Mascara’) and select a category type from the dropdown menu. The available categories are: Home & Kitchen > Beauty > Mascara.

Now that we have created our category, we need to add products to it. To do this, go to your shop’s Products page and click on the ‘Add Product’ button located in the bottom left corner of the screen.

Next, enter a title for your product (in this example, we will call our product ‘Mascara’) and select a SKU from the dropdown menu. You can also choose whether or not you want to add a description for your product. If you do not add a description, then Shopify will default to using the product’s title as its description.

Marketing and selling your mascara products

1. Decide what type of mascara you would like to sell. There are three types of mascaras: lengthening, volumizing, and curling.

2. Choose a product category for your mascara. This will help you decide which Shopify store to create your store in. You can find the categories related to makeup on Shopify’s website. 

3. Choose a primary keyword for your mascara products that is relevant to your category and target market. Make sure that this keyword is included in all of your product titles, descriptions, and images on Shopify’s website and marketing materials.

4. Decide how much money you want to spend on advertising and promotion for your mascara products. Start by estimating how much it will cost per week to run ads promoting your products across different social media platforms (Facebook, Twitter, Instagram). Calculate an average cost per click (CPC) for each platform based off of those figures and use that figure as your budget when setting up ad campaigns on those platforms.

5. Set up a Merchant Account with Shopify if you do not have one already. This will allow you to accept payments through PayPal and other credit/debit cards. You can also set up automatic shipping fees so that customers can easily pay for their purchases without needing to contact you directly each time they make a purchase.


If you’re thinking of starting a Shopify store, selling mascara might be one of the products you want to include. In this article, we’ll give you a few tips on how to sell mascara on your Shopify store and help you increase your profits. First, create a listing that is optimized for search engine visibility. Second, create eye-catching and impactful product images that will help entice customers to buy your mascaras. And finally, make sure that the pricing of your mascaras is fair and competitive. By following these tips, you can start selling mascara on your Shopify store and see positive results in no time!