Tips for Adding a Call to Action Button on Shopify

Are you struggling to convert your Shopify store visitors into customers? Adding a call to action button might just be the solution you need. A call to action button directs visitors to take a specific action, such as making a purchase or subscribing to your newsletter.

But how do you add one on your Shopify website? In this blog post, we’ll walk you through the steps and provide helpful tips for creating effective call-to-action buttons that will increase conversions and drive sales. Let’s get started!

What is a Call to Action Button?

A call to action button, or CTA for short, is a clickable button on your website that prompts users to take action. This can include making a purchase, subscribing to your email list, downloading a resource or even just navigating to another page of your site.

CTAs are essential elements in any marketing strategy because they guide visitors toward completing specific goals that benefit both the customer and the business. They create urgency and encourage visitors to act right away rather than leaving without taking any action.

When designing CTAs for your Shopify store, it’s important to make them stand out visually by using contrasting colors and clear language. You want them to be noticeable yet not obtrusive so they don’t detract from the overall user experience.

An effective CTA should also be concise and direct with actionable language such as “Buy Now,” “Sign Up” or “Learn More.” It should clearly communicate what the user will get when clicking on it while instilling confidence in their decision-making process.

By utilizing well-designed CTAs throughout your Shopify store, you’ll increase engagement with customers and ultimately improve conversion rates leading to more sales!

Why Use a Call to Action Button on Shopify?

A Call to Action (CTA) button is an essential element of any Shopify store. It’s a powerful tool that encourages visitors to take action and convert into customers. A CTA button serves as an invitation for your audience to engage with your business, whether it’s making a purchase, subscribing to your newsletter, or signing up for special offers.

Without a clear and concise call-to-action button, visitors may feel lost or unsure about what they should do next on your site. By adding a well-placed CTA button, you can guide them toward taking the desired action and increase the chances of converting them into valuable leads or customers.

Furthermore, using CTAs effectively on Shopify can help boost sales by creating urgency and instilling confidence in potential buyers regarding their purchase decisions. A bold CTA such as “Buy Now” or “Add To Cart” can encourage users who are already interested in purchasing from you to complete their transaction immediately rather than leaving without buying anything.

In short, including call-to-action buttons on your Shopify website helps facilitate customer engagement while increasing conversion rates. With no downside risk associated with implementing these simple tools – after all, CTAs simply ask people to take action – there’s really no reason not to include one!

How to Add a Call to Action Button on Shopify

Adding a call to action button on your Shopify store can help encourage customers to take action, such as making a purchase or signing up for your newsletter. Here’s how you can add a call to action button on Shopify:

1. Choose the page where you want to add the call to action button – this could be your homepage, product pages, or collection pages.

2. Navigate to the section where you want to add the button and click “Edit”.

3. Select “Add section” and choose “Button”.

4. Customize your button by choosing a color, text, and link destination.

5. Save your changes and preview your store’s design.

6. Test out the functionality of your new call-to-action buttons by clicking them yourself or having someone else test them out.

Remember that not all calls to action are created equal! Make sure that each one is clear, concise, and aligned with its intended purpose in order to maximize conversions and drive business growth.


Adding a call to action button on your Shopify store can significantly increase conversions and sales. With the tips outlined in this article, you can easily create an effective call to action button that will encourage visitors to take action.

Remember to keep it simple, clear, and visually appealing. Use contrasting colors that stand out from your website’s color scheme and include compelling copy that motivates visitors to click.

Furthermore, test different variations of your call-to-action buttons regularly to determine which works best for your audience. This way you’ll be able to optimize it based on what resonates with them the most.

By following these tips and experimenting with different designs, you’ll be well on your way toward increasing conversions and generating more revenue through effective CTAs on Shopify.