What is the Average Conversion Rate in Shopify?

Shopify is a popular eCommerce platform that enables you to set up your own online store. It’s fast, easy to use, and has a wide range of features to help you run your business. One of the things that makes Shopify so successful is its conversion rate. This is the percentage of people who convert their visitors into buyers. In this article, we will take a look at the average conversion rate for Shopify stores and tell you how you can improve it. We will also provide some tips on how to increase your store’s traffic and conversion rates overall.

What is a Conversion Rate?

There is no single answer to this question as it depends on a variety of factors, including the type of business and the marketing strategy used. However, according to Shopify, the average conversion rate for a Shopify store is around 2%. That means that for every 100 visitors who visit your store, around 200 will make a purchase.

How Shopify Works

Shopify offers a user-friendly platform for entrepreneurs to start and grow their businesses. When someone makes a purchase through Shopify, the company’s proprietary checkout process takes care of everything from order fulfillment to customer service.

Shopify charges merchants based on the number of sales transactions they make. As a result, shop owners are motivated to convert more customers into paying customers in order to make more money. Conversion rates can vary drastically based on a variety of factors, but Shopify typically averages around 3%.

What are the Benefits of using Shopify?

If you’re looking to build a successful ecommerce business, then Shopify is likely the platform you’ll want to use. From its user-friendly platform to its expansive range of features, there’s something for everyone when it comes to building a Shopify store. Here are some of the benefits of using Shopify:

Shopify is User-Friendly

One of the main advantages of using Shopify is that it’s extremely user-friendly. This means that even beginners can easily create and manage their own stores without any prior experience. Furthermore, Shopify makes it easy to add functionality and customize your store as needed.

Shopify Offers an Extensive Range of Features

When it comes to ecommerce platforms, there’s no one better than Shopify. Not only does this platform offer an extensive range of features, but these features are also highly customizable. This means that you can tailor your store to exactly what you need it to be, making it perfect for both small and large businesses alike.

Shopify Is Reliable and Secure

As one of the most popular ecommerce platforms on the market, Shopify is known for its reliability and security. Not only is this platform well built from the ground up, but its team has years of experience in the industry which ensures that your data remains safe at all times. 

Let’s take a look at how Shopify calculates the conversion rate

Shopify calculates the conversion rate for a shop by dividing the number of unique visitors who converted into leads or customers over a given period of time by the total number of visitors during that same period. This gives you an idea of how effective your marketing efforts are. The more people who visit your shop, the higher your conversion rate will be.

To calculate the conversion rate for a store, Shopify uses one of three methods:

-Conversion Rate Formula: This is the most common method and it uses data from past transactions to calculate a conversion rate.

-Site Search Queries: This method tracks how often people search for products on your site. It also takes into account how often people click through to purchase from those searches.

-Pageviews/Conversions: This is a newer method that doesn’t use past transaction data but instead looks at what pages are visited on your site and how many conversions occur on those pages.


If you are wondering what the average conversion rate is in Shopify, then this article is for you. In it, we will explore the different factors that can impact your conversion rate and provide you with a few tips to help improve it. We hope that this article has helped shed some light on how you can increase your conversion rate and increased sales in your shop!