What is the Variant Limits on Shopify?

Are you looking to sell products with multiple variations on your Shopify store? If so, then you need to understand the importance of variant limits. In this blog post, we will walk you through what variant limits are and why they matter for your Shopify store.

We’ll also show you how to create a product with variants and set variant limits on Shopify. So sit back, relax, and get ready to take your e-commerce business to the next level!

What is the Variant Limits on Shopify?

Variant limits on Shopify are the maximum number of options a customer can select when purchasing a product. For example, if you’re selling t-shirts in different colors and sizes, each color/size combination would be considered a variant.

Shopify allows merchants to create up to 100 variants per product, which gives them plenty of flexibility when it comes to offering customers multiple options for their products. However, it’s important for store owners to set realistic variant limits because having too many options can overwhelm customers and potentially hurt sales.

If you’re unsure about how many variants to offer for your products or want to limit the total number of combinations available, setting variant limits is an excellent way to control this aspect of your e-commerce business. By doing so, you’ll ensure that your online store runs smoothly while providing customers with the best possible shopping experience.

How to create a product with variants on Shopify

Creating a product with variants on Shopify is easy and straightforward. To start, navigate to the “Products” section of your Shopify admin dashboard and click on “Add product.” From there, you can enter all of the details about your product such as title, description, images, and price.

To add variants to your product, scroll down until you see the “Variants” section. Click on “Add variant,” and then select the option for which attribute you want to create variants (such as size or color). Enter each value for that attribute separated by a comma.

Next, add any additional attributes or options for each variant such as SKU codes or prices. Once you have added all of your desired variants, be sure to save changes before publishing your new product.

Remember that creating products with variants can greatly enhance customer experience by allowing them to easily find what they are looking for. So take some time to think through different variations of your products that may appeal to customers!

How to set variant limits for a product on Shopify

Setting variant limits for a product on Shopify is an important step in controlling your inventory and ensuring that you have enough stock to meet customer demand. To set variant limits, go to the product page and click on “Variants”. From there, select the variant that you want to limit and enter the maximum quantity that can be purchased.

It’s important to note that setting variant limits only applies to online sales through your Shopify store. If you sell products through other channels, such as in-person or wholesale orders, these limits will not apply.

Another useful feature of setting variant limits is being able to create urgency among customers. By limiting the number of available items for purchase, customers may be more likely to make a purchase quickly instead of waiting until later when they might miss out on getting their desired item.

Setting variant limits is an essential tool for managing your inventory and creating urgency among customers. With these simple steps, you can ensure that your Shopify store runs smoothly while also increasing conversions and sales.

Why variant limits are important for Shopify stores

Variant limits are an essential aspect of managing your Shopify store’s inventory. They allow you to cap the number of product variations available for purchase, ensuring that you don’t oversell or run out of stock. This feature is particularly important if your business offers customized products with many options and combinations.

Setting variant limits helps to streamline the purchasing process for both the customer and the seller by avoiding confusion over availability. When a product reaches its limit, it becomes unavailable for purchase, preventing any potential issues arising from customers attempting to buy items that are no longer in stock.

Without variant limits, stores may experience lost sales due to overselling their products or not being able to fulfill orders because they’ve sold out. It can also lead to poor customer experiences when purchasing products that turn out not to be available after ordering them.

Setting up variant limits ensures efficient inventory management and improves overall customer satisfaction by providing accurate information about what’s available for purchase on your Shopify store.


To sum up, variant limits on Shopify are a crucial feature for any store that sells products with multiple options. It allows merchants to manage their inventory efficiently and avoid overselling or underselling items. With the step-by-step guide we provided, creating variants and setting variant limits should be easy even for beginners.

Remember that having accurate product information is essential for providing a good customer experience. Not only does it help customers make informed decisions about what they want to buy, but it also builds trust in your brand.

By understanding how to use variants and variant limits effectively on Shopify you can improve your online store’s performance and increase sales. So take advantage of this great feature today!