We know that you are always looking for opportunities to sell eCommerce products as an online entrepreneur. Here’s an important tip that you shouldn’t miss: Wholesale baking ingredients are essential products that you should include in your online grocery store.
Why? There are many reasons. Millennials love to bake. 59% more millennials who were surveyed stated that they bake to share time with their loved ones. This number rises even more during holidays.
This is in addition to the fact that people are much more aware of what they eat. This means that people are more likely to bake their own treats using quality ingredients, instead of buying pre-made snacks from the grocery store.
The pandemic hit. Baking became a popular way for people to escape the pain and stay at home. These products are why smart online business owners such as yourself will want to include them in their stores.
This article will show you how to sell wholesale baking supplies online. We will also give you some tips on how to market baking supplies to consumers and help you choose which brands and types to stock in your online shop.
How to Sell Wholesale Baking Ingredients Online
Now that you are certain you want to sell baking ingredients in your online shop, the real question is “How do I get started selling them?”
There are many ways to achieve a goal in business. There are many ways to sell wholesale baking ingredients online. You, as an entrepreneur will need to decide which method is best for your business.
Let’s look at the three (3) most popular retail models for food and beverages resellers: bulk buying, Fulfillment By Amazon, and our favourite – dropshipping.
Baking Ingredients in Bulk for Resale
This model allows you to pay wholesale prices for large quantities of baking ingredients. You might also be able negotiate a lower wholesale price with your supplier because you are buying large quantities.
You are responsible for packing and shipping orders to your customers. This means that you will need access to storage space or warehouse, as well the resources needed for shipping and handling.
And some baking ingredients require refrigeration. Temperature considerations are important when deciding where to store product inventory.
Fulfillment By Amazon
Fulfillment By Amazon (FBA) is another option that some online business owners use.
FBA allows you to pay Amazon to store your inventory and ship it from their fulfillment centers. Amazon will ship your product to a customer who purchases it from your online store.
FBA is a popular method of selling online. Many sellers use FBA to own the inventory they sell through Amazon. You can also buy bulk products from wholesale suppliers of baking ingredients, such as GreenDropShip. They will prepare the products for you and ship them to Amazon’s fulfillment centres.
FBA allows you to tap into Amazon’s brand recognition, quality services and large customer base.
However, inventory tracking can be difficult. You will have to pay according to how much inventory Amazon stores and how long it is stored.
FBA is a business that requires you to have a solid understanding of sales volumes and forecasts in order to keep the inventory you need to make a profit.
Dropshipping Wholesale Baking Products
Dropshipping is the final option. There is no better way to resell wholesale baking supplies from your home.
You can start selling online if you think about it.
- Start-up costs are low
- No inventory nor warehousing
- Shipping and handling are no longer a problem
Dropshipping means that sellers don’t have to worry about managing inventory. Your supplier will maintain the inventory and ship orders to you. It’s so simple!
You read that right. There is no need to buy a warehouse or invest in capital to stockpile inventory. Dropshipping is possible even if you have very little cash.
You can now focus your energy and time on what you love, marketing to attract the right niche clients to you website. Let a reliable dropshipping supplier like GreenDropShip handle the logistics.
We will pack and ship your products to your customers directly, so they won’t even know it was from you. The difference in wholesale baking ingredient prices and the amount that you sold it for is yours. With every online sale, that’s money in your bank!
You can also use an ecommerce platform such as Shopify or WooCommerce to create an online shop quickly and easily. You can also easily integrate product feeds with any platform if you work with GreenDropShip as a supplier.
It’s easy to set up a food or beverage dropshipping shop with GreenDropShip. GreenDropShip allows you to use any of the three retail models. Our members also have access to Amazon FBA prep services at no additional cost.
Contact our support team to learn more.
Marketing Baking Ingredients To Consumers
Check out these steps to help you make the right decision about selling baking ingredients online. Selecting a fulfillment method for your online store…check! Now, what? What’s next?
Begin by thinking about your customer. How would they search for baking ingredients. What information would they need? Next, tailor your content to their search intent and the keywords that are associated with it.
It is a good idea to identify the benefits and features of the baking ingredients that you offer. These are the features of your product. Your benefits describe how your product will benefit your customers.
It’s important to check if the product is organic before you buy ingredients. It’s even better to know that this feature is beneficial for your family’s health, as it prevents them from being exposed to pesticides that could cause harm (benefit).
It can be useful to use the phrase “which” to describe a benefit in your marketing messages. Ex: This premade refrigerated pie dough will save you time and effort in the kitchen.
You can now move on to other important elements of your marketing plan such as product descriptions optimization and storytelling.
Engaging Product Descriptions
Once you have identified the benefits and features of the baking ingredients that you wish to sell, you can create unique product descriptions. For your online dropshipping shop, high quality product descriptions is essential!
The most common mistake new entrepreneurs make is to follow the product description provided by your supplier. This information is a great starting point. However, your brand and store must stand out from the rest. You can do this by updating your product descriptions.
A detailed description will educate customers about the features and benefits of your products. Your messaging should address the needs and wants of your ideal customer. What are they most concerned about? What would make their lives easier/better
A clear call to action (CTA) is essential for high-converting product descriptions. Do you want your customers to purchase your product today? Tell them!
This type of CTA can be used immediately to increase sales conversions.
To improve your organic search ranking, you should also do keyword research. You can use search engine optimization tools such as Keyword Planner and MOZ to find the most relevant keywords for your business.
Storytelling and Recipes
Storytelling is another powerful marketing tool. Do you need proof? Study after study has shown that people are 22x more likely to remember facts if they’re wrapped in stories.
How can storytelling marketing be used to your advantage? Storytelling is the use of narratives to convey a message. Your goal is to make the reader feel something and to incite them to purchase your product.
Storytelling is a way to help customers understand why they should be interested in the baking supplies that you sell. It helps to build trust and humanize your brand.
Consider the story behind the ingredients you offer in your baking recipes. What makes them unique or interesting? Are they unique flavors that are only found in one region of the globe? Is it a sugar substitute that can be used to support a healthy lifestyle for your family?
You should also think about how customers can use these ingredients to make amazing baked goods in their own homes. It’s a great way for your baking ingredients to come to life by including tips and recipe ideas.
Is it possible to combine certain flours and spices to create the perfect cookie for a wedding shower? Is there a cake mix that is easy to make for busy moms?
It’s important to remember, when selling food products online, that people connect emotionally with stories. Often, it is the emotions that motivate shoppers to purchase.