Everybody loves music, regardless of their nationality or age. Music can move us physically and emotionally, connect us and allow us to express our passions.
It is not only one of the oldest forms of art on Earth, but it also shapes and defines who you are. It’s no surprise that many people enjoy listening to and playing music, and that many people also want musical instruments.
Actually, 63% of $7.6 billion worldwide musical instrument market is made up of hobbyists and other non-professionals.
Musical instruments are available in a wide range of price points and quality levels. They can be hand-made or mass-produced. Even small, simple instruments are available for children.
Dropshipping musical instruments is a great way to make money and connect people with their passions.
Music Instrument Market Fast Facts
A Google search can reveal some basic facts about the market for musical instruments. The top ten most lucrative musical instrument markets in 2018 based on sales volume were:
We can determine the relative popularity of any instrument in any geographic location by entering keywords for musical instruments into Google trends
Despite guitar being the preferred instrument, the piano is still the most widely used. Drums and rhythm machines are also gaining popularity.
It’s important to remember that while instruments are a significant source of revenue, half of all US music instrument sales are driven by the sale of parts, accessories and software.
There may be several sub-types for each type of musical instrument. Guitars, for example, can be either acoustic or classical. Each model has a different demand. The electric version is more costly.
Select Your Sub-Niche
The key to success in any business is choosing the right niche.
Most of the time, simply offering musical instruments won’t be enough to compete with established retailers. Your dropshipping business can gain key advantages by focusing on a particular product or segment.
Target Your Marketing
You can create a profitable business by choosing a niche and avoid competing with large competitors.
You can distinguish yourself from the rest by being different
You can reach a market that is interested in what you have to offer by choosing to specialize.
It is a mistake to enter a business you don’t know. Your customer also expects you be well-versed in your products. It’s also easier to understand the intricacies of a smaller market.
Find Your Niche
Here are some things to keep in mind when researching your niche.
Do you have a particular instrument in mind?
You might want to be a specialist in a specific instrument or type of instrument. Is there an instrument that you are particularly good at?
What is the demand? How competitive is the market? Below is a chart that shows how many Shopify stores sell each type of musical instrument. This represents competition and plots against the search interest we have previously seen.
The demand for guitars is always higher than the supply. There are still gaps. There are fewer stores selling saxaphones and pianos relative to the demand.
Is your location an advantage?
Find out what the market is like in your area. Many people prefer to shop locally or in their native tongue, or find the most popular instruments in the area.
Which type of customer would you like to do business?
You could specialize in professional instruments or children’s instruments.
What other products could you offer as an add-on?
You may want to offer accessories for instruments, such as amplifiers or software packages. Or you might even offer music lessons. What can you do to expand your service offerings and meet the needs of customers?
Select Your Wholesale Distributor of Musical Instruments
After you’ve identified the niches that are most likely to be your target market, it’s time for you to find a supplier. Once you have found your supplier, you can create a business plan that covers all costs.
There are many wholesale agreements between suppliers, different product lines and member benefits. It is important to make the right decision.
These are the top dropshipping platforms for musical instruments:
Wholesale Music Warehouse dropsships more than 10,000 musical products to customers in the United States. They have products from Gibson, Fender, Ernie Ball and Martin Strings.
Wholesale Music Warehouse requires dropshippers to have a Tax ID number and to pay a one time $249 registration fee for instruments or $399 for audio equipment and musical instruments at wholesale prices.
They’ve been in business since 2002. has a 5-star Trustlink rating. They provide faster shipping from US-based warehouses and update their product database every week.
AliExpress, which is based in China, has almost 2 million listings for musical instrument. There are thousands of suppliers for all types of musical instruments on AliExpress.
AliExpress registration is free and gives you access to all suppliers. They are very popular and compatible with Shopify. You can import and dropship AliExpress suppliers products using Shopify apps.
Wholesale Deals UK, based in London, connects you to dropshippers and wholesalers in the UK and Europe. They have over 300,000.
There are three levels of membership available, starting at PS14.99 to PS24.99 per month. They also offer discounts on 6- and 12-month packages.
Wholesale Deals UK gives you access to all of their suppliers and dealers. For just PS69.99 per year, they provide premium support and a guarantee of 100% uptime. You can even get a refund.
These large platforms can help you connect with many suppliers and provide some protection for your customers and you. Depending on your niche, it may be worthwhile to conduct more research and find suppliers.
Plan your Marketing Strategy
You must consider your customers when developing a marketing strategy.
Knowing who your customers are will help you determine the best way for you to reach them. This will also allow you to show them how your products can meet their needs. Next, you will need to identify the communication channels that they use most often and tailor your message accordingly.
Music instruments are generally considered recreational expenditures. These instruments are not necessary or cost-effective, so it is important to have a strong marketing strategy.
There are some aspects of your marketing plan that are essential and inexpensive.
- Excellent service and support.
- Referrals, reviews and testimonials are key to positive word-of-mouth.
To build a brand, you can use e-mail marketing and social media marketing to attract leads and grow your company. Video and audio marketing are still vital in the music industry.
Start a YouTube channel, or a podcast. Invite customers to upload videos using the instruments.
Offering value-added services
You might also be able to offer customers added value that they can’t find anywhere else in your marketing plan. You could offer them specialized services such as:
- Recommendations and expert advice
- Guarantees or extended warranties
- Bundles of products with accessories and add-ons
- Express shipping
- Discounts and deals
- Software tutorials and music lessons are just a few of the many how-to information available.
You should plan your marketing strategy well in advance to be able to plan for seasonal demand.
If you are looking to make the most of the holiday season to sell your musical instruments, it is a good idea to start planning now.
Students often purchase musical instruments as part of back-to school shopping. To help you determine the success factors of your competitors’ marketing strategies, it is often helpful to do some research.
These are some of the largest musical instrument retailers:
Guitar Center has been around for over 50 years. They have more than 300 locations across the United States. In addition to selling instruments, they offer lessons, repairs, and rental of instruments. They offer insurance services and layaway payment plans.
Swee Lee, Asia’s biggest music retailer, was founded in 1946. They have 12 stores in Malaysia, Singapore and Indonesia.
You can get discounts and deals through their newsletter. They also offer fast shipping and warranties. Swan Lee is a lifestyle brand that curates the customer experience through their ambiance, support and collaboration with musicians all over the world.
Engadine music was established in NSW, Australia in 1980.
They are a Yamaha Pro Network dealer and offer free shipping to most of Australia. They are made up of professional musicians and educators who can offer the best advice and expertise.
They offer rentals, lessons, payment plans, repairs, warranties, and accessories. They are also committed to being a good citizen and supporting local music-related charities.
These are just some examples of musical instrument retailers, and how they connect to customers and grow their business.
You may want to examine the marketing strategies of companies that are not musicians, depending on your niche. If you are a specialist in children’s instrument, you might want to look at the marketing strategies of companies that sell educational toys. You might consider checking out the local clubs scene if your products target DJs.
Top Musical Instruments for Dropship
You can sell the violin, a well-known wooden instrument. The hollow body of this product is very appealing for most people. The violin will have four strings, which can be tuned to produce a beautiful sound. There are two types of violins: the wooden violin and the electric violin. You can offer a variety of bows to help your customers play the violin if you wish to sell this product. These bows are durable because they are usually made of synthetic fiber.
Dropshipping music products can be made easier by adding guitars to your shop. Six strings make up the guitar, a well-known musical instrument. The guitar is made of wood and has nylon, steel or gut strings. There are two types of guitars: acoustic or electric. These guitars can be sold to music lovers. This niche includes accessories such as slides, plectrums, straps and amplifiers. These accessories can all improve the sound quality of your guitar.
Another popular product that you can dropship music instruments is this keyboard stand. The keyboard stand is useful for holding the keyboard in a steady position. This product is available from many brands, including K&M and Quik Lok. Many keyboard stands can be adjusted to suit the user’s needs. This keyboard stand can be used by different users for all heights. This product can be a great gift for customers who enjoy keyboards and want to make their lives easier.
A flute is a musical instrument that can be classified in the woodwind group. It’s also an excellent choice for dropshipping music. This instrument is loved by many people, especially for certain events such as orchestras and wind ensembles bands, concerts marching bands, chamber music, and others. You will need to be able to identify all categories of the product if you plan to sell it. Flutes made of the most durable and long-lasting wood materials can last a lifetime. They are often covered with nickel-plated metals, which can give them a sophisticated look.
This instrument is very popular. You can play this drum with a variety of tools such as wire brushes, wooden sticks, or even your naked hands. Some drums can be set to a fixed speed, while others are non-tunable. You can relieve stress, frustration and disappointment by playing drums. You will sell accessories to your customers when you offer drum sets in your store. These accessories include drum heads, drum sticks and noise control.
Dropship Musical Instruments From Worldwide Brands
Are you looking to sell musical instruments, music and musical accessories online? You can find wholesale suppliers of musical instruments and accessories in the Wholesale and Dropshipping Directories.
It’s difficult to find large-name brands in the musical instrument category. Wholesale guitars are an example. You won’t find Gibson Guitars or Fender guitars in the Directory. The majority of companies we speak with only deal with brick-and-mortar music stores where customers can test the instruments and receive knowledgeable support. We continue to contact Gibson and Fender directly, as well as other big brands in other categories. If they are willing to work with online retailers, we will certainly celebrate.
It is easy to sell music online, musical instruments, or accessories. All you have to do is do your research. If you are able to use this category as an add-on, any online retailer can succeed in this field.
Find your Wholesale Music Product Niche
It’s important to focus your online shop around a niche, just like with any other product category. This applies to wholesale music products. It is important that you choose a niche to focus on. Although you don’t have to be an expert in order to sell these products online, your website must be well-informed about your niche. However, this niche is very specialized and if you don’t know enough, your customers will be. Therefore, make sure you have good communication with the manufacturer/supplier so you can answer any tough questions.
This large category offers a lot of potential. Wholesale music products doesn’t only include musical instruments. You can also find record players, DJ equipment and karaoke gear.