Dropshipping Business: What does it mean?
Dropshipping is a way of fulfilling retail orders where the business doesn’t keep its products in stock. Dropshipping occurs when a retailer purchases a product directly from a third party (a manufacturer, wholesaler, or another retailer) before shipping the product to the customer.
Dropshipping allows customers to place orders on your website and act as a storefront. Once a customer places an order, you charge them. You are then charged by the drop shipper. You are not allowed to touch the actual products.
Dropshipping can be used to manage your supply chain. Dropshipping can be used to manage supply chains.
Drop-shipping partners, such as the manufacturer or wholesaler will notify you. The drop-shipping partner, either the manufacturer or wholesaler, will notify you.
Drop-shipping partners pay you, the retailer, for the service. You charge your customer.
It was easy to start the advertisement. In fact, in the first days of Shopify Dropshipping you only had to create a Facebook Marketing Campaign with an illustration for your commercial. It would be a huge success, just like Chief Wiggum does about D’oh nuts. Facebook encouraged people to use video ads after that. They did this by increasing the CPM per Picture.
It was too late. There were numerous reports from prominent ecommerce brands and companies about how drop shippers copied their video ads, ad copy and landing page content. Facebook was forced to address the matter. They charged CPMs to steal content ads.
Cambridge Analytica was then made famous by Facebook Product. This made Facebook users (aka Facebook Product), aware that Facebook is an insecure platform for their data. This was the reason many people left Facebook.
Analytica, which was the largest Facebook fraud in its history, was at Cambridge that week. It had lost billions to Facebook. They had to increase CPMs for almost all advertisers in order to make up the difference.
Facebook has been telling this story for seven years. If you are tired of being harassed, you should know that they don’t want your business model listed on their site. You should therefore look for another way to promote your company before you learn more and become a pro.
It is likely that you have not tried other advertising sites than Facebook. This is a shame. You’ve seen all the gurus talking about dropshipping, Facebook advertising and thought that this was the only way to make money e-commerce.
For the past year I have been using YouTube Ads (Google Shopping Ads), Pinterest Ads, as well as other promotional strategies that you may not have heard of. I am seeing significant ROIs and retention rates I’ve never seen before using Facebook Ads.
I don’t mean to suggest that Facebook Advertisements have become less lucrative. I’m just saying they aren’t friendly for newcomers. If you’re in a marketing context, then you can do better with them.
If you are new to the internet, I strongly recommend you begin with YouTube advertising. Then, when you feel it is time to scale up your company, you can go to Facebook.
A- YouTube Ads:
YouTube Advertising is fast and easy to use. Google will give you $100 for ads until you reach $25. That’s awesome!
Consider this: If they are certain they won’t make any other arrangements for you, would they give you $100 free of charge? Because they are confident that you can find the right product in YouTube Advertising, they will continue to sell ads to you for many years.
YouTube is out of the picture when it comes time to remove your Facebook ad account. Once they realize that the video they are using is not yours they won’t encourage or encourage you to use that video in your ads. They’ll also disapprove your advertisements before you make a decision to improve your material.
Facebook will uninstall your advertising account. If you do not, your ad is accepted and your CPM lifted to the moon. YouTube will forgive you and give many second chances.
The best thing about this is the contrast between these channels and the idea of an “Impression”. Facebook counts an impression for every 3-second view. YouTube doesn’t consider it an impression until the person who is watching your ad views it for more than 30 seconds, or clicks on the connection. You would also not be billed for anything other than those three seconds.
Let’s give you an example. Let’s assume you are watching a YouTube video and then you get a ClickFunnels advertisement. If you miss the ad in the first 30 seconds, it’s not considered an impression. Etison, the company behind ClickFunnels, would not compensate you for the view. Your impression will be charged to Etison if you watch the ad for longer than 30 seconds, or click on the connect button before 30 seconds.
YouTube Ads must also ensure stability in their results. YouTube Ads will provide you with a steady stream of revenue, unlike Facebook Advertising. You can reach viewers who are interested in your product using YouTube Ads.
You’ve heard me say that Facebook Ads can cause you to get upset quickly. One day you may have 52 sales and the next you will have only 18 with the same ads. This could lead to you cursing, screaming, or hitting your walls.
B- What Kind of Video Ads Should You Use on Youtube?
You have seen many YouTube ads while watching random videos. So you know that it is hard to miss an ad on YouTube in just 5 seconds.
Advertisers should be able to draw their audience within the first five seconds. The first way is to market products that solve real-life problems. I enjoy telling them about times when they were in dire need of an answer, but couldn’t find it.
It is important to make advertisements that engage viewers in the content within the first five seconds. Otherwise, the campaign won’t be paid any money and will end up being a waste.
You should also remember that the video must be at least 30 seconds long. At some point, you will need to talk about the product. This is important because it will exclude people who don’t intend to buy from you and those who view the video for entertainment purposes only.
Make sure to convey to them that you are trying to sell a product. If they don’t reach 30 seconds, you will have to pay them for their impression. Only those who are truly interested in your product’s comfort can view it and click the link until the end.
Your video should not exceed 45 to 100 seconds. Because people are often stupid and may need guidance, a call-to-action should be included at the end of each segment.
C- How To Create A Profitable YouTube Ads Campaign Now:
If you don’t have one, click here to create one.
Preferences and Types of Campaigns:
After you have created your ad account, please create a new ad and get it in order.
For the purpose of my promotions, I prefer to use “Product & Brand Consideration”, “Traffic” or “Leads” depending on your long-term goal. Youtube Advertising does not allow for sales. You can also use it for Google Shopping to get better results.
While you should abandon the campaign with no objective, you can continue. However, the next section gives you the option to explore all options. Choose a video to create a campaign.
After you have completed the section, give your campaign a name. Also, set a budget. Make sure the account is ready for each day with standard delivery. For the bidding method, I choose the highest CPV (Cost Per View). When it comes to YouTube, I show my ads on YouTube search results as well as YouTube videos. The language and country you advertise will depend on the location.
If you are doing local ecommerce here in France, and the video is in French, it’s not necessary to use English as a language. Because I don’t believe it has any impact on my advertising output, I don’t think I would change anything about the “Content exclusions” aspect. I limit the impressions per user to minimize costs. This also keeps the users’ attention from getting bored after only 5 seconds. This is why I limit the number of impressions per user to five times per day.
My advertising will run Monday through Friday from 6 pm to 1 AM when it comes down to the ad schedule. Saturdays and Sundays are all day. I’d rather see commercials when people are in their spare time than bother them when they do something important.
Target Audience or Ad Group:
This is where you will find out how great YouTube advertisements are!
Send your ad group a name that you know well to continue the targeting. Next, select the demographics of your target audience, including gender, age and parental status.
First, I uncheck “Unknown” in these options. Now it’s time for me to get more information about the crowd. This can be done using the Audience Insights feature on Facebook.
The household income option is important, especially when you are trying to sell expensive goods.
You might have thought that Facebook ads were the best and most effective way to attract an audience. But, you were wrong. Google Ads can be more effective at targeting people who are more likely to interact with your product.
Your viewers can be reached by your interests, their behavior, and what they are currently looking for or preparing. You have the option to choose the topics in which your ads will appear. Additionally, you can select a specific platform or video where your ad will be displayed. For example, if you’re advertising a travel product, you can pick a channel or channel that is travel-related, or a product related to travel.
Although it would sound great, it isn’t as appealing as YouTube Ads. Keywords are not something I enjoy. They may be useful when you search for Google Shopping campaign and Search Advertisements. As a beginner, it can be difficult to figure out how much your offer is worth. Let me tell you how I calculate my ideal CPV bid. It depends on what niche I am targeting between $0.05 and $0.25. Once you have determined how much you will pay per view, it is a good idea to start with $0.1 and then change it. You can then add the video ad connection to your campaign.
Next, I will create more ad group to reach as many markets possible. I will add two additional ad groups for niche products and test how the product works with them. You can also recommend checking each audience for at minimum two separate video ads. People often like one and skip the rest. You have to give it a shot and see what happens.
Convert more people from the same traffic in 3 steps.
To maximize your conversion rate when it comes to directing people to you, it is important to sound and look professional.
I don’t like the product pages and I don’t use them. If the product is extensive, I create custom landing pages for each item and every audience.
I enjoy creating landing pages that speak to the audience about the product description, organization and color scheme.
Apart from testimonials, live chat and frequently asked questions I make sure to include a telephone number on my landing pages. This makes my brand a trusted brand. Once they are satisfied with my brand, they click the call to action button to get anxious. Then, they bounce off my landing page.
Shogun Page Builder is what I use to build my landing pages. It’s similar to building a clickFunnels or ThriveThemes landing page. However, it’s a Shopify App that’s less expensive than the other options.
You can read my entire article about creating amazing conversion landing pages.
The second step is to remove all unnecessary steps such as the cart page. I use One-Click checkout app. My customer clicks on the Buy Now button and is immediately redirected to the checkout.
Because the Shopify standard checkout process is 3-page, I prefer a 1-step checkout process. ClickFunnels and other funnel builders offer a simpler checkout process. CartHook is what I use to make my Shopify dropshipping shop checkout as secure as possible. It also converts more people than annoying them and drives them away.
If you’re looking for ways to make your Shopify dropshipping funnel more powerful and convert more customers, take a look at my Shopify Vs. Clickfunnels article.
Dropshipping is not just about Facebook Ads. You’ll need to face the same problem over and over again if Facebook closes down your Ad account.
You can try other advertising platforms, but don’t put all your eggs in the same basket. Spend some time to make your store SEO Friendly.
This should have helped you to see the limitations of others. Leave a comment below if you found it useful. I would love to hear from you. Enjoy your journey!