Shopify is a top website builder for eCommerce companies. Shopify’s integrated apps offer online shops endless possibilities. Shopify integrates a wide range of functions for online stores, including payment, marketing, inventory, and design. This allows entrepreneurs to create or improve their existing estores.
Shopify offers basic options for merchants, such as an online shop, unlimited products and abandoned cart recovery. As businesses grow, it is impossible to limit their use of Shopify’s built-in features. First- and third-party apps are the solution. This allows them to add any complexity they want. The best thing about Shopify apps is that they are available right away and easy to install. There are many of them. It is important to find the right integrations to transform your store, improve customer experience, increase sales, and improve marketing efforts across all channels.
GoodFirms interviewed 132 Shopify store owners worldwide and eCommerce professionals to find the best integrations for automating the online business.
WHAT INTEGRATIONS DOES SHOPIFY STORE REQUIRE?
Online stores need a variety of solutions to manage their business. It is a good start to have a beautiful website. The next step is to include eCommerce features which enhance the customer experience, improve efficiency, and streamline the process.
Shopify can host businesses on other platforms, so they might have to use different apps for different purposes. Picture app integration is the process of transferring data from one application into another. An easy but powerful integration can automate the whole process and improve the user experience by offering a wide range of services.
The business’s requirements and functionality will determine the number and type of integrations that they use and how many. According to GoodFirms’s survey, 41.2% of store owners use between 1 and 5 integrations while 35.3% use 6-10 integrations on their websites.
Many of the most popular integrations can be used for data tracking and payment processing.
WHAT KIND SHOPIFY INTEGRATIONS DO EXPERTS USE?
Merchants face constant challenges in marketing. They must work across multiple channels to build their brand and foster community as well as drive traffic to their online shops.
Shopify Marketing allows them to start small, with just one app, and then add or change apps as needed. They may start with email marketing and Facebook ads, and then add SMS and Snapchat ads.
Store owners may choose to forgo some integrations depending on their business needs, but not for sales and marketing . Each of the surveyed experts recommends at least one integration for Marketing and Sales and Conversion. Many (11.8%) also recommend six or more. For other business functions, nearly no one recommends more integrations than 5.
Shopify Plugins For ‘Marketing’ And ‘Sales’ are The Most Popular
Shopify makes it easy for marketers to store all their historical data. They can also update their marketing strategy without having to change how they create campaigns. Shopify Marketing dramatically reduces the learning curve of new marketers. Experienced marketers can create a custom stack with their favourite Shopify apps. 49.0% of surveyed marketers use three to five integrations for Marketing.
Each e-store’s ultimate goal is maximum sales and conversion. Many factors play a role in driving sales. These include product reviews to authenticate, upselling and cross-selling as well as customer support and order recovery. Over half (51.0%) of respondents used 1 to 2 integrations for “Sales and Conversion.”
Shopify Plugins For ‘Productivity and ‘Reporting are The Most Used
Business owners and leaders are constantly pulled in many different directions. Shopify’s productivity integrations for workflow automation and bulk edit ensure that the right tasks get automated, which saves time and increases productivity.
Surprisingly, only 29.4% of eCommerce experts surveyed use an integration for Productivity, while 52.9% only use 1 or 2 integrations.
Shopify has many integrations that allow for reporting. This allows owners to have their data presented in an easy-to-understand and logical way. With just a few clicks, they can easily access professional, templated reports to help with marketing, sales, customer overviews, and other purposes. 21.6%, however, don’t use any integration for reporting, while 51.0% only use 1 or 2 integrations.
20 SHOPIFY INTEGRATIONS FOR YOUR ONLINE STORE BUILDING, RUN AND MAINTAINING
eCommerce is an individual business. An online store that offers unique shopping experiences and keeps it relevant can help drive sales. However, too many features can make it difficult to use. Merchants should only install those features that will help them maximize the potential of their stores.
Shopify Integration for Selling Your Products on Multiple Platforms
There are many options available to entrepreneurs today for where they can sell their products. Shopify provides many integrations to help them connect with social media, online retail, and other platforms. 45.1% use one to two integrations and 37.3% use three to five integrations for places to buy’.
1) Sellbrite
Sellbrite integrates with many US marketplaces including Amazon, Walmart and Google and can automate the process of listing products.
“We love sellbrite because it allows us to link our shop with Etsy. This allows us to list all of our products on Etsy. This allows us to manage inventory and order fulfillment through Shopify, says Jeff Moriarty Marketing Manager at Tanzanite Jewelry Design.
He says, “We chose this integration because –
- It was very easy to use.
- Other Shopify users who needed to list their products on Etsy recommended it highly.
- We didn’t want Etsy to be a hassle to use for orders and shipping. This integration allows us to manage almost all aspects of Shopify.
2) Amazon, Google, & eBay Cloud
This integration combines three channels: Amazon, Google, and eBay. It is very cleverly designed. Channel Cloud allows merchants to import and export their entire product catalogs to their platform. This is not the case with other multichannel selling tools. Channel Cloud gives merchants complete control over their major marketplaces’ Shopping Listings & Google Product Listing Ads.
Its greatest feature is the real-time sync with Amazon Seller Central, Google Merchant Center, and eBay Seller Hub. Only Shopify listings can be updated; Channel Cloud will update other sales channels.
Shopify Integrations for Store Features
An eCommerce store that is well designed makes a strong first impression and speaks volumes for the brand. Online shops must be designed to highlight the products and encourage customers to shop. The majority of eCommerce professionals surveyed use one to two Shopify apps for store design.
Shopify integrates with many different platforms, including navigation and search, page builders and cart customization, product reviews and catalogs, image galleries, and catalogs.
3) Shogun
Shogun is used to personalize our stores. “We design customized eCommerce experiences from the homepage to landing page, blog pages, product pages and most importantly the entire site using this visual editor,” Laura Barrera, Creative Director at Gig Miami.
She said, “We can design without coding, with complete freedom.”
- To determine which page design performs best, we do AB testing. Heat-maps are used to analyze users’ navigation experience. This information is used to quickly optimize the design using Shogun.
- Shogun allows to create, test, and reproduce specific parts of a website such as buttons or fonts. This ensures that everything is consistent.
- Shogun is also used to partially redesign stores. Some clients wish to redesign their stores quarterly, but not the entire store. Shogun is a fast, beautiful, and functional way to redesign the homepage or launch new products.
They provide excellent customer service and cost only $39 per month.
4) Page Speed Optimizer from Booster Apps
” Page speed optimizer by Booster Apps basically makes all pages load faster. This app’s greatest benefit is its simplicity and free. You simply need to press one button to start the app, and you’ll never need to think about it again,” Michael Anderson, Marketing Specialist at SIGNAL+POWER.
He explained, “The app adds just a bit of html to your site that will allow all pages to preload after the first click when a cursor hovers above a link.” The ability to preload a page before a click is anticipated helps improve sitespeed and user experience.
5) Zipify pages Builder & Editor
Zipify Pages is a must-have for Shopify stores. Its drag and drop editor allows anyone on your team, not just developers and designers, to quickly build pages using tested templates. This allows them to create landing pages for any purpose. It effectively turns any marketing campaign (no matter how small) into a fully fledged custom funnel on your website,” Dominic McGlynn is eCommerce CTO at Lottie Dolls.
He says, “Maybe it’s a low volume search term but highly relevant?” Maybe it’s just a special day in your marketing calendar. In minutes, create a new page and direct traffic to it using all elements of urgency, socialproof, scarcity, reciprocity, and other elements. Collect emails, make the sale, optimize and increase conversions, and then move on to the next idea.
This is even more effective for large campaigns. Multiple traffic sources can be directed to this sales funnel. You’ll optimize and split test the conversion rates for each source. You can combine signup pages with thank you pages, hype pages or interest building pages to create a funnel that is geared towards your goal.
Shopify Integrations for Marketing Your Products
Marketers can use marketing automation to effectively utilize multiple channels. Marketing automation reduces marketers’ efforts and elevates digital marketing to the next level. Shopify offers many integrations to help you with email marketing, social media marketing and content marketing.
39.2% use 1 to 2 integrations, while 49.0% use three to five for marketing.
6) Shopify Email
“HT0_ Shopify email makes it easy to promote your company by creating an email list and managing any campaigns,” states Thomas Fultz CEO of Espresso.
He said, “You can import your existing contact lists into Shopify and use them as a basis for your new email contacts.” Send 2500 emails free of charge per month. After that, it’s only $1 for every 1000 additional emails you choose to send. This is a basic addition to shopify. However, it’s perfect for people who don’t want to add another emailing tool to their business and just want them to work in one.
Peter Rossi, CEO at Byrossi, says that “it helps us a lot marketing through creating and managing email lists.” Shopify’s email marketing software is what they use because it’s simple and efficient.
He says, “With this application,
- To send customers personalized marketing emails, we use Shopify’s dashboard.
- We can design email templates customized from templates already created.
- Another reason why I love this email marketing app is the ability to track the results and monitor our campaigns.
7) Klaviyo
“HT0_ Klaviyo is an email marketing integration that allows you to connect and communicate with your customers by collecting data at a deeper level Shopify cannot provide,” states Katie Louise CEO of KLMMedia.
She says, “Every Shopify store should have a solid email marketing strategy, regardless of industry or product.”
- Klaviyo lets you create very specific segments from your customer base.
- Klaviyo lets you automate everything, from on-site popups to SMS marketing. It comes with pre-made professional-looking, ‘drag and drop’ email templates that any beginner can set up.
- You can grab the attention of people who have abandoned their shopping carts on your online store. A consumer needs to see your brand 12 times before making a purchase decision. Therefore, it is important to offer your product for free to increase sales.
- Klaviyo should bring in around 30% of your revenue if you are using it properly.
8) FavSEO
Although Shopify is a great platform, its limitations in SEO are well-known. FavSEO integration takes over! It allows us HTML to edit meta descriptions, title tags in bulk product, collection, pages, and blogs,” Nicole Bingham, SEO Strategist, at NoVOS.
According to her, Shopify currently doesn’t permit us to make bulk changes to title and meta descriptions. This can make it very difficult to optimize manually, especially if you have thousands of products.
Many times, clients will have too much or non-optimized metadata when we first start working with them. This means that it will be cut off in the SERPs. This app makes it easy to ensure that all metadata is correct and optimized.
9) Facebook Channel
Shopify merchants can use the Facebook channel to automate product feeds, so that they can sell products via their Instagram and Facebook accounts. Dan Cassidy, founder of Brandhopper digital says that paid ads or organic posting can be used to make it easier for customers to buy.
He said, “With the recent privacy changes in the iOS update, data collected and shared by brands advertising with Facebook has become more limited.” But, integrating Facebook into your store will enable brands to have a tighter connection. This will allow brands to take advantage of the data Facebook has on consumers who take action in your store.
10) OptinMonster
This powerful conversion optimization toolkit allows merchants to instantly grow their email list, get more leads and reduce cart abandonment.
” OptinMonster” is one of our most popular integrations, and I believe it to be one of the best. It uses intelligently designed pop-ups to increase opt-in rates and improve conversion of your site,” states Rex Freiberger CEO of Gadget Review.
He says that OptinMonster is great at on-site marketing. It can be used for list signups and upselling . You can also cross-sell or any other way you want customers to convert. OptinMonster can help you create a variety of opt-ins in order to test your conversions.
Shopify Integrations for Increased Sales and Conversion
The macro goal of an eCommerce website is to convert as many prospects into customers as possible. Shopify offers many integrations to create social proof, sales analytics and pricing. They also offer options for creating urgency, product bundling and subscriptions. The right integration can help store owners get better results with the same effort and money they already invest in selling their products or services online.
According to sales conversion, 37.2% use 3 to 5 integrations and 11.8% use more than 6.
11) YotPo
YotPo allows you to leave product reviews on our website . It also offers rewards and loyalty programs. Julien Raby, founder of Thermogears, says that YotPo also provides increasing SEO value of the website through the use of user-generated material.
He says, “Moreover product reviews can boost your sales by nearly 18%, and potential conversions up to 270%. These numbers are important to consider if your goal is to increase revenue generation for your business. YotPo allows you to add product reviews to your store. These reviews include information about the product as well as keywords. This helps improve the website’s Google ranking.
12) Loox Photo Reviews
This product review integration integrates all the best features for small and large brands, including verified customer reviews and photos.
“My shop sells custom portraits for your dog. Loox allows me collect photos and reviews from customers. It is a visually appealing product offering,” Tinkerbell, also known as Emily, founder of Draw My Doggo.
She says, “Before Loox I would send customers thank you notes via email. They made my day. However, I had to ask for their permission, take a screenshot of the email, attach a photo and manually add it into my store. Loox helps me save a lot of time. After each order, I receive email reminders.
Customers receive a discount when they submit a dog portrait of their pet. Our store also gets exceptional social proof that will help customers understand what to expect. My store has seen the greatest conversions thanks to this win-win.
13) JivoChat
” JivoChat provides a great way to communicate with customers and get new clients in real-time. JivoChat has been my favorite integration for Shopify since the beginning of my eCommerce business,” said Andrey Probrazhenskiy (CEO of DiscountReactor).
He says, “It’s easy to use, has a great interface, and allows one to get involved with it immediately!” JivoChat is a great option because it allows you to try JivoChat for 14 days without any obligation. It was easy to grasp its mechanics before we paid for it.
The integration displays a pop-up chat option for customers when they visit your website. This makes communication with clients easy. We were able to increase our sales by more than double because customers felt more comfortable purchasing when their questions were answered.
14) Recharge
ReCharge is what I use. ReCharge takes over your subscription and ensures it’s processed properly. “Recharge is how we outsource subscription-based products,” Luat Duong, SEO Lead at , tells us.
He says, “From our perspective, customers are turning more to subscriptions to save time and shop.” Startups and other businesses should consider subscriptions to attract customers and build a loyal customer base. Subscription is a customer who returns each month. It’s important that you accommodate them. We use recharge, as well as a few other small and large startups.
15) SellUp
“SellUp allows you to upsell products when customers checkout,” says Becky Beach, Blogger and Owner of Mom Beach.
She said, “The SellUp App has helped me increase sales in my store. On the sales page, I list similar products the customer may like to purchase. You can create an entire collection for the SellUp App to display. It’s so easy to use, and you can even get started free of charge.
Shopify Integrations: Manage Your Orders & Shipping
After designing and selecting products, the order fulfillment process is often the last thing on your mind. It is essential for any online business. It involves receiving orders and retrieving them from inventory. Then, packing it up and shipping it to the correct recipient.
Shopify integrates many functions for order management, tracking orders, status updates, invoices and receipts as well as returns and exchanges, pick-up and delivery, and other purposes.
The majority of eCommerce professionals surveyed use one to two integrations for shipping. The right integration can reduce abandonment of shopping carts and increase conversions.
16) Easyship
Easyship is an all-in-one shipping software which allows you to ship goods to customers worldwide at lower shipping prices. Chuks Chukwuemeka, Depreneurdigest says that shipping costs can have an impact on the price of a product.
Chuks says, “With Easyship.
- Pre-shipping solutions can be negotiated with top global courier companies to get a great discount.
- You also have an advanced dashboard, from which you can access your invoices, receipts and print shipping labels. You can also store product dimensions and manage orders.
- The best part about Easyship is its free plan.
17) ShipStation
ShipStation is a great tool for tracking all orders and shipping details from one place. It can be used with 90 different eCommerce platforms,” says Jon Torres Digital Marketing Consultant.
He said, “I love the app’s automation centric workflow.”
- It will handle everything if you set up order processing, shipping rules and delivery rules.
- Automating returns processing is also possible.
- This allows you to sync orders from multiple selling points.
- You can also track everything in your Android or IOS app.
- ShipStation allows you to brand your order confirmation emails and customize packing slips or labels.
- ShipStation was created to allow you to collect as many testimonials from customers as possible.
18) Shopify Local Delivery
Shopify Local Delivery lets you provide delivery from your website. “People are more concerned about trust and ease of delivery because of the pandemic,” says Chris Vaughn (CEO of Emjay).
He says, “Shopify’s local delivery add-on allows brick-and-mortar businesses to get in on the delivery game. It helps simplify the process by optimizing routes, status updates and push notifications. You can set your delivery price and area on your Shopify admin page. It will prioritize delivery stops for your drivers.
Shopify Integration for Secure Your Store
eCommerce websites can be a gold mine of financial and personal data. Online store owners know that losing any of these data can result in customers trust being eroded.
Shopify apps that protect customers, assets and business can help eCommerce owners build trust online and increase repeat business.
19) Rewind Backups
Rewind is the simplest way to reverse unwelcome changes and back up the most important data from Shopify stores.
Every business is susceptible to making mistakes. This could include editing codes, unintentionally deleting items, pricing, inventory count, and other things. It is much more sensible to be able to undo a mistake than lose hours of work in such situations.
The integration allows store owners to restore individual items, including descriptions, pages and images, as well as orders, themes, customer lists, and orders. You can also backup multiple items simultaneously, such as a whole collection or brand.
20) TrustedSite Certification
TrustedSite offers a range of certifications that address most security concerns when shopping online.
After installation, –
- TrustedSite verifies contact information and security issues to ensure that the website is safe and legitimate.
- After passing the security scan, verifying contact information and passing the verification test, the merchant will be awarded the two first certifications: Certified Secure Business and Verified Business.
- Visitors will be able to view an on-site modal when they click on the Trustmark (available in 19 languages). The modal shows a list of certifications that the owner has received and explains how they got them.
Shopify Integrations for Financial Management
Each eCommerce store owner must understand and manage cash flow. They also need to send invoices, collect payment, and track expenses. Shopify integrates with many accounting tools, including taxes and profit calculations. This allows you to automate your accounting tasks.
56.9% use 1 to 2 integrations, while 21.6% use 3 or 5 integrations to manage finances. The store’s transaction volume and income will determine the best integration.
21) Synder
Shopify’s plugin syncs with Quickbooks and Xero accounting systems. Shopify allows merchants to import all transaction data from Shopify and then manage the information in their accounting software. The books can synchronize and categorize the detailed data.
Synder allows businesses to automate manual work and help them manage their finances. This saves time. Synder helps companies to stay on track by quickly reconciling books and figuring out tax reports and P&L reports as well as fees.
22) Stripe and Shopify
Stripe is an online payment platform that facilitates online and sometimes in-person payments. Because Shopify Payments uses Stripe as their service provider, it is not included in the Choose a Credit Card Gateway selectionor. To use Stripe, one must activate Shopify payments.
It’s not easy to manage an eCommerce store with so many things happening simultaneously. Shopify-powered businesses often acquire customers via Stripe. Therefore, it is essential to keep up to date customer information ,” Saurabh Wani (Content Marketing Associate at automate.io).
He added, “When you activate the Shopify-Stripe Integration, every new customer in your Stripe Account, it will take these details and add that customer to your Shopify Account.
- The customer information will be updated if it is an existing customer who has made any changes to your details. The integration tool will link all vital information from Stripe to Shopify, such as customer name, email address, balance, and phone number.
- Shopify-Stripe allows businesses to create a secured payment portal to their business, while offering seamless shopping experience for end-customers.
- This is not all. Online businesses will need to make payments on a regular basis.
So sync your Shopify store and Stripe to automatically update customer details, update products, add order, and many other functions across both Shopify apps.
Shopify Integrations for Growing Dropshipping Businesses
Shopify supports dropshipping. There are many apps and features that can be used by sellers who use this fulfillment method. Shopify dropshipping allows merchants to sell virtually everything online, without having to worry about logistics.
23)
” Printful allows you sell printed items. Printable items include T-shirts, pillows covers, bags and all other types of printed material. “Integrating Printful will free you from the hassle of managing a warehouse and allow you to sell printable items directly out of their inventory,” said Colin Matthews, CEO at Cookwared.
Printful is trusted and authentic, says Colin. Colin states that Printful lets you sell custom goods. This app is perfect for my idea of an eCommerce store that sells customizable goods.
- Customers can come up with their own designs and you offer as many as custom designs as you like.
- Printful’s Clipart Tool will allow you design products and share them in your eCommerce store.
- When an order has been placed, Printful will take care of the rest. You do not need to manage a warehouse. Printful will take your order and deliver it for you. Printful manages all orders and inventory so you can focus on your business.
CONCLUSION
Shopify is a highly-respected eCommerce platform. Businesses love Shopify for its versatility, rich features and efficiency, as well as security, support, and return-on-investment.
Integrations for certain categories are more popular than others. Surveyed business owners prefer to use more integrations for sales, marketing and conversion . Integrations for Places to Sell and Store Design, Orders, Shipping, Finances, and Other Services are still in high demand. Integrations allow businesses to connect their online store to the marketplaces. This allows them to create personalized experiences from the homepage, landing pages, blog pages, product pages, and even the blog pages. To sell customized goods, build an email list to promote your business, modify meta descriptions and title tags in bulk. Customers can also communicate in real time with you. Shopify claims that every business is unique. Find the right integration for you.
