Did you know that 33% of online apparel orders are returned? Imagine if every third customer of a restaurant sent their food back or if every third traveler cancelled their flights. The 33% return rate is absurd! You might be able to see that E-commerce is different from brick-and mortar, especially in the apparel category. Online customers cannot […]

Boundless Shopify theme stands out. Boundless is not a theme that I like as a marketer or CRO expert. It lacks conversion optimization. Is it still popular among Shopify merchants though? It’s a tie, Boundless Shopify theme received low reviews on Shopify Theme Store due to their limited customization. However, Boundless theme still receives approximately 100,000 […]