For ecommerce companies, Shopify is an extremely large deal:
- 800,000 merchants use their platform in 175 nations.
- Over the past 12 months, 1 billion individuals purchased from Shopify shops.
- Shopify retailers sold products worth $14 billion in Q4 2018 (more than $4.9 billion in Q4 2017).
But enhanced attention and merchant influx to the Shopify platform implies more trouble for YOU.
It’s no simple job to stand out in a sea of excellent shops.
We’ve listed together a seven extremely successful Shopify shops to assist provide invaluable inspiration so you can kick some significant ecommerce booty beginning today, whether you’re already up and running or thinking of getting started.
We’re going to do this.
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- Shopify Store #1: SkinnyMe Tea [Shop With Messenger]
- Shopify Store #2: M2S Bikes [Cart Abandonment Cash Machine]
- Shopify Store #3: WP Standard [Minimal, Elegant Design]
- Shopify Store #4: Beardbrand [Eye-Catching Visuals]
#1: SKINNYME TEA [SHOP WITH MESSENGER]
Key Takeaway: SkinnyMe Tea seamlessly integrates Facebook Messenger into their store to provide shoppers with an on-demand shopping experience.
More than 1.3 billion individuals globally are now using the Facebook Messenger platform every month to send emails to friends and family, receive news and updates from their favorite brands, and yes, shop.
Messenger chatbots are rapidly storming the Shopify ecommerce universe, and SkinnyMe Tea is capitalizing on what is a huge chance.
Everything begins with their homepage. Shoppers ‘ eyes are drawn to the small blue icon in the upper right corner of the screen:
Casual tourists and shoppers alike are provided with the Messenger choice which leads straight to a tailored sales funnel set up by the SkinnyMe Tea team:
The picture above shows the seamless shift from their website to their website. Users see a casual message of welcome and “Learn More” or “Shop Now” choice. Naturally I chose “Shop Now” which provided me with a range of pre-selected products instantly.
After choosing the “Browse,” I got several of their Teatox Pack choices available:
There is the beauty of using the exclusive Facebook messenger integration in your shop. Shoppers have the capacity to learn something about your goods or even “Buy Now” at the press of a button Cha-ching!
Facebook Messenger’s greatest advantage on Shopify is that Shopify offers easy integration for online stores to get began immediately with Messenger.
Shopify and Messenger integration Visitors are supplied with a “Shop Now” option using Shopify’s Messenger marketing channel that immediately displays the product catalog of a merchant and allows them to tap or click to browse and purchase. The purchase is produced straight through the checkout portal of Shopify, which works within Messenger solely.
#2: M2S BIKES [CART ABANDONMENT CASH MACHINE]
Key Takeaway: M2S Bikes, an electric bike company in North Carolina, USA used one cart abandonment popup to generate $51,994.28 in sales in 50 days.
Website popups operate flawlessly. Our study demonstrates an average conversion rate of 9.28 percent for the top popups.
In reality, in less than two years, Sumo users collected 23,645,948 email addresses with popups from List Builder. They can now use email addresses to expand their ecommerce companies and boost Shopify revenues.
Successful Shopify businesses such as M2S Bikes use a behavior-based popup to capture email leads on their shopping cart page and then use discount codes to transform them to sales immediately.
Popups can be awkward and intrusive if performed wrongly, but this one is distinct. It includes an easy, precious CTA to get 10 percent off your order and you can only see it when you have added something to your cart and then try to exit the website.
Here are the sales findings of M2S Bikes popup looks like:
As you can see offering 10 percent off to shoppers who are about to give up their cart to simply complete their order makes buying almost irresistible. Even if tourists do not buy immediately, they will have an additional incentive to come back in the future.
All-in-all, here are the outcomes of this one-cart abandonment popup:
- 577 individuals saw the popup
- 130 enter their email
- 26 redeemed the discount code
- $51,994.28 purchases produced in 50 days
What made this popup so successful was that M2S Bikes used Sumo’s Reduce Cart Abandonment Shortcut (accessible on Sumo’s free scheme) to offer distinctive discount cards to individuals after entering their email on the popup.
This made it simple to redeem and purchase the discount code for their website visitors by one-click.
For Shopify shops that sell both low cost and high price products, we personally saw this strategy job:
- M2S Bikes electric bikes range from $1,450 to $2,950. With this one-cart abandonment popup, they produced $51,994.28 in 50 days.
- A tiny Australian shop in Shopify sells leather goods between $159 and $199. With this one-cart abandonment popup, they produced $50,522.13 in 30 days.
Most individuals are going to visit your shop and never buy a product. That’s ecommerce’s difficult nature! Use this cart abandonment cash machine approach to turn shoppers into buyers to get their attention.
#3: WP STANDARD [MINIMAL, ELEGANT DESIGN]
Key Takeaway: WP Standard a previous winner of Shopify’s Design Award, proving that minimal, yet elegant and timeless website design is a rock-solid way to attract customers and sell your product.
As Judge Tina Eisenberg of Shopify writes, “Whipping Post (now WP Standard) is an ecommerce store’s beauty: a clean, well-balanced site that echoes beautifully the design of its products. Strong photography, tasteful typography, adequate white space, as well as a beautifully balanced color palette.”
Whipping Post has lately altered its name to WP Standard, but the vital components of the excellent landing pages that earned them the Shopify Design award remain. They’re in detail here.
First, let’s break down their homepage so you can replicate their success with your own Shopify shop:
Focus on this easy “design checklist” Eisenberg mentions above on your homepage:
- Strong typography
- Tasteful photography
- Clean, Minimum Balanced color palette
If you can get these four elements correct, you’ll have a winner making.
Next, let’s check out all the components you’ll need for a minimal product page that will assist boost conversions on your website:
Displaying a short, cute and point-to-point product page, if you want to build a Shopify shop that stands out from the remainder, this is the strategy you should consider. And just look no further than the WP Standard if you need some inspiration.
What I think about building your shop using the Shopify platform is that Shopify provides something for everyone. If you’re just getting begun you can readily use one of their hundreds of pre-made topics to construct a website from scratch. You can do that too if you are an experienced web developer and want to customize your website completely.
#4: BEARDBRAND [EYE-CATCHING VISUALS]
Key Takeaway: Beardbrand uses a variety of eye-catching visuals and graphic techniques that have allowed them to grow to $120k in monthly sales in less than one year.
Human beings are visual animals by nature.
And while there’s a lot of discussion about how much quicker our brains are transmitting visual data relative to text, the ancient adage “a picture worth 1,000 words” has been demonstrated by science over and over again.
A single photograph of your product can provide more appropriate product quality data than text paragraphs.
Let’s try this theory. Would you rather:
a) Did I use only phrases to define the Beardbrand website or
b) Just look at it?
Indeed, the Nielsen Norman Group discovered that consumers have time to read at most 28 percent of the phrases during an average visit on the average web page; 20 percent is more probable.
But there’s one thing about the Beardbrand website that really captured my eye. And they helped them produce 7,000 fresh email subscribers in just a few months, according to their founders. The little red icon in the upper-right:
Beardbrand utilizes this easy method to produce leads to their newsletter to our desire to constantly clear our email, slack, and social media notifications. Here’s what happens when I click the icon:
A kick-ass popup (remember our prior lesson?) requesting visitors to join their newsletter kick-ass.
Pure. Visual. Genius. No wonder they’re kicking ass in their Shopify shop.
Of course, you still need to follow SEO best practices when adding pictures to your Shopify shop. Doing stuff like optimizing your image file size, adding alt characteristics, and using picture sitemaps is still an significant component of your website experience and achievement (including on Shopify).
YOUR SHOPIFY STORE IS NEXT
The great thing about Shopify shops and ecommerce marketing is that you can draw inspiration from infinite data out there.
Shopify makes building a killer online store in a matter of minutes ridiculously simple and efficient for company owners and companies of all shapes and sizes. What counts is what you’re doing with that shop.
- SkinnyMe Tea [Shop With Messenger]
- M2S Bikes [Cart Abandonment Cash Machine]
- WP Standard [Minimal, Elegant Design]
- Beardbrand [Eye-Catching Visuals]
- Taylor Stitch [Mobile-First Shopping Experience]
- Ratio Coffee [Product Videos That Sell]
- Untuckit [The Product Referral Machine]
Start tiny and use one or two of these strategies to experiment. Double down if it works. Cut your losses if it doesn’t, and move on to the next experiment.
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