A product description is essential for your e-commerce business. It explains in a crystal clear manner what the product is about and why one should buy it. However, it is about much more than just explaining what a product is. Even professional copywriters sometimes fail to deliver in this regard and simply describe the product instead of making it appear appealing. So by this, you can understand that writing a product description is not as easy as it may seem. You have to be extra careful and thoughtful while writing it. If you need help with writing good product descriptions, this article is for you. Below are the top five tips for writing persuasive product descriptions that sell.
- Keep your target audience in mind
Writing generalized product descriptions can diminish the desired effect you may want your writing to have. When writing a good product description, keep your ideal buyer in mind. Pay attention to what words can tempt them to buy your product. Focusing on the language is very important. You can also add humor and catchy phrases to make your description as vibrant and fun as possible. Your product description should speak to your customer one-to-one and conversationally address all their queries.
If you are a college student interning at a company and are responsible for writing product descriptions, the above-mentioned tip can help you to a great extent. However, we understand how difficult it can be to manage college and a part-time job at the same time. There are many online writing services available that students can use in this regard. They can pay for custom term paper writing services and get quality work on time. This will allow students to keep up and excel at college while also getting time to pursue other interests.
- List down crucial information
It is recommended that you mention every detail about the product, however small, in your description. That said, do so in a manner that is eye-catching and compels the buyer to make the purchase. The description should speak to the customer and make them feel that your product is the right fit for them and is worth spending money on.
- Avoid redundancy
In your product description, you should avoid repeating words and phrases. If your description sounds redundant, the interested customer may decide to skip reading it. Let us be real. No one likes to read any content devoid of uniqueness and creativity. To write a comprehensive yet unique product description, having good writing skills is very important. When you know your vocabulary well and can make even a boring product sound fancy and useful, customers are bound to get attracted to your website. Here are some ways how you can improve your writing skills:
- Work on basics and grammar.
- Read, read and read. The more you read, the better you will be able to comprehend and write.
- Follow a proper structure and format for writing.
- Start journaling and maintaining a diary.
- Be creative
If one thing can entice customers to buy your product, it is when the product is useful to them and can serve their needs. Write product descriptions in a creative way where you make the customer believe that your product can change their lives for good and it is the only fix for their problem. When you write smartly, you can convince the buyer to invest in your product and/or service.
- Match up to the customer’s imagination
When buying anything offline, customers tend to check the product before buying. Moreover, their desire increases to buy it once they check it out. However, while buying online they cannot do the same. So, appeal to their imagination by writing a product description that is as lively as possible and makes them feel that they are checking out the product in real life. Be descriptive and keep the tone conversational to set the ambience right.
Product descriptions must be so that the customer gets all the necessary information about the product and gets compelled enough to purchase it. The description should not be a copy of the information that is usually on the back of the box of any product. Remember, you are selling products to real people. Therefore, the approach should be user-centric and creative.
Author: Ashley Carter
Ashley Carter is a successful online author. She is also an entrepreneur and runs a small business of candles and incense. When not busy writing on her blog or selling her products, she can be found playing with her dog and baking cookies in her kitchen.