Over the past couple of years, Tik Tok has changed the social media game. With 689 million global active users as of January 2021, it is currently the world’s fastest growing social media platform and the 7th most used social media platform in the world. Of these users, 1 in 4 can’t be found on any other platform, meaning advertisers have the chance to target an almost exclusive audience on the app.
Brands and marketers have come to realise the power of TikTok and are shifting their focus and creative efforts at producing engaging content that drives user-generated videos and scale views around campaign initiatives and Hashtag Challenges.
But how do you create a successful Tik Tok Ad campaign in 2022? Well, we’re here to help guide you!
1. Create Broad Target Audiences
One of the best ways to optimise your TikTok ads is with TikTok Ads Manager, which offers a wide range of targeting (age, location, gender, interest etc.) to determine which audience you want to see your ads. If you are unsure how to determine which audience group you want your campaign to impact, create a broad audience. By selecting a broad audience, the TikTok Ads Manager itself will find the best target for your ads.
Once you have run the first campaign, you can analyse the results and be able to recognise which audience groups click on them and gain insights on how to optimise them. At the same time, the TikTok algorithm will also learn and you will get better results.
2. Create Ads With Tik Tok Trends In Mind
Staying up to date with the latest Tik Tok trends and adapting your content to these trends is key for a successful tik tok campaign. Create content to the latest viral music, effects, dance or challenges, and your ad will have a higher chance of getting noticed and out performing your competitors.
3. Be Concise And Keep Videos Short
When users are bombarded with ads, their patience may be cut short. This is why less is more and it’s recommended that for the most powerful engagement, Tik Tok ads should range from 10-25 seconds.
4. Start With High Impact Visual
To ensure a viewer sees your ad and stops scrolling, you need to catch their attention within the first 2 seconds.. Discover what motivates your viewers and will get them hooked. This might be something eye-catching, shocking or funny. In any case, the key here is to hook them in and improve the overall performance of the ad.
5. Consider Outsourcing To A Specialised E-Commerce Ad Service
It’s crucial that you execute a high-quality, attractive and engaging video ad campaign. This is why you should consider outsourcing your content to a specialised Ecommerce Ad Service, especially if you don’t feel confident creating quality ads. By working with the experts, you will get a much higher success rate and ROI.
6. Include a Compelling Call-to-Action
There is no point in investing in advertisements if they don’t lead to any return on investment. Include a strong call-to-action in the form of a native button to prompt viewers to perform an action. Some examples include: download, buy now, learn more and view now, to name a few.
Written by Kate, on behalf of Aura Ads.