7 Profitable Shopify Stores Using Minimal Theme

Are you looking for a clean and simple design for your Shopify store that doesn’t compromise on functionality? Look no further than the minimal theme. The minimal theme is one of the most popular themes in the Shopify marketplace, offering a sleek and modern look that is perfect for showcasing your products.

In this blog post, we’ll explore why so many top Shopify stores have chosen to use the minimal theme, how you can create a store using this theme, and highlight some of our favorite examples of stores currently using it. Let’s dive in!

Why Use a Minimal Theme?

If you’re looking for a theme that is both functional and aesthetically pleasing, the minimal theme might be just what you need. One of the main reasons why many Shopify store owners choose this theme is because it offers a sleek and modern design that doesn’t distract from the products themselves.

With its clean lines, ample white space, and minimalist color palette, the minimal theme allows your products to take center stage. This means that customers can focus on what’s important – your merchandise – without being distracted by flashy graphics or animations.

Another benefit of using a minimal theme is that it tends to load faster than more complex themes. This can be especially important if you have lots of images or videos on your site, as slower loading times can lead to frustrated visitors who abandon their carts before completing their purchases.

If you’re looking for a simple yet elegant way to showcase your products online, the minimal theme may be just what you need!

How to Create a Store Using Minimal Theme

Creating a store using the Minimal Theme is an easy process that involves several steps. The first step is to choose the Minimal Theme under your Shopify dashboard and select it as your active theme.

Once you have selected this theme, go ahead and customize it to suit your brand style including colors, fonts, and images. Ensure that you upload high-quality product photos that showcase your products in the best possible way.

The next step is to create collections for your products. Collections are groups of related products designed to make shopping easier for customers. You can categorize them by color, size or type depending on what works best with your brand.

After creating collections, add products into each collection along with their prices and detailed descriptions. Don’t forget to optimize these descriptions for SEO purposes which will help improve organic search results for your store.

Install handy apps such as Google Analytics and an SEO app like Yoast so that you can track visitors’ activities on your site and optimize content accordingly.

Top Shopify Stores Using Minimal Theme

Here are some of the top Shopify stores that are using the minimalist theme to create a sleek and modern online shopping experience.

First up is Shop.wafflehouse.com, which sells merchandise inspired by the iconic American restaurant chain. The store has a clean and simple layout that makes it easy for customers to navigate through different products.

Youcanic.com also uses minimal theme to sell automotive diagnostic tools. With its white background and bold typography, the website looks professional and trustworthy, instilling confidence in visitors about their services.

Custom.getkeysmart.com sells unique key holder solutions that make keeping track of keys easier than ever before. Their use of high-quality product photography combined with simple design elements creates an aesthetically pleasing shopping experience.

Plantoeat.com offers meal planning and recipe organizing software for health-conscious individuals who want to plan ahead when it comes to their meals. Their storefront is designed with similar simplicity, making navigation seamless while showcasing their core features.

Woodsmith.com provides woodworking enthusiasts with access to premium content like books, magazines, DVDs as well as quality project plans from professionals in the industry. The site maintains a cohesive look-and-feel throughout by using minimalistic elements such as ample whitespace around copy blocks

Lastly we have Passagemaker.com where you can find boating information for long-range cruisers since 1987! They offer subscriptions for both print magazine copies or digital versions on your computer or tablet devices alike – all presented beautifully within this minimalist theme-powered website design!

These top Shopify stores show how less is more when it comes to designing an effective ecommerce site – proving that simplicity can be just as engaging (if not more) than complicated designs packed full of bells and whistles!


Shop.wafflehouse.com is one of the top Shopify stores that uses the Minimal Theme to create a simple and elegant e-commerce site. Waffle House, which is known for its delicious breakfast food and excellent customer service, has successfully translated their brand into an online store.

The website’s design features a white background with black accents, which gives it a clean and modern look. The minimalistic approach doesn’t detract from the products but instead highlights them on each page. Additionally, they’ve made good use of high-quality images throughout the site to show off their menu items.

Navigating through Shop.wafflehouse.com is intuitive. They have clear categories for each mealtime (Breakfast, Lunch/Dinner), as well as sections for merchandise like branded clothing items or gift cards. Customers can easily add products to their cart by clicking on “add to cart” buttons next to each item.

Waffle House also offers easy payment options such as PayPal integration or credit card payments through Stripe or Authorize.net services. Their shipping policy is clearly stated in terms of delivery times and rates calculated based on location.

Shop.wafflehouse.com has successfully created an e-commerce site that effectively represents their brand while providing customers with an enjoyable shopping experience online.


One of the top Shopify stores using the Minimal theme is Shop.youcanic.com. This online store offers a wide range of high-quality automotive diagnostic tools and equipment for professional mechanics as well as DIY enthusiasts.

The website has been designed with utmost simplicity, making it easy to navigate even for those who are not familiar with automotive jargon. The homepage features clear product categories that allow users to easily find what they are looking for.

Browsing through the products on Youcanic is made even easier by their use of crisp product images and detailed descriptions. Each item comes with an overview, description, specifications, customer reviews as well as related products section.

Customers also benefit from free shipping on all orders within the United States and a 30-day return policy. In addition to this, there’s a support section where customers can get help in case they encounter challenges when using any of the products purchased from Shop.youcanic.com.

Shop.youcanic.com stands out due to its user-friendly design coupled with great customer service – two key factors that make running an e-commerce business successful.


Custom.getkeysmart.com is a Shopify store that offers unique and customizable key holders. Their products are not only functional but also stylish, making them an excellent choice for people who value both form and function.

One of the things that sets Custom.getkeysmart.com apart from other stores using Minimal Theme is their focus on customization. Customers can choose from a variety of colors, materials, and designs to create their own unique key holder.

In addition to offering customization options, Custom.getkeysmart.com also provides excellent customer service. They offer fast shipping times and have a friendly and helpful support team available to assist customers with any questions or concerns they may have.

Another great feature of this Shopify store is its easy-to-navigate website. The layout is clean and simple, making it easy for customers to find what they’re looking for quickly and easily.

Custom.getkeysmart.com is an excellent example of how Minimal Theme can be used to create a stylish and functional online store that stands out from the crowd. With its focus on customization, customer service excellence, and user-friendly design, this Shopify store has everything you need to build your own successful e-commerce business.


Store.plantoeat.com is a Shopify store that offers meal planning services to its customers. They use the Minimal theme, which complements their brand’s minimalistic and clean aesthetic. The website has a white background with pops of green, making it easy on the eyes while navigating through their pages.

One thing that stands out about Store.plantoeat.com is its user-friendly interface. With clear calls-to-action buttons and an organized layout, users can easily find what they need without feeling overwhelmed by too many options.

The website also provides helpful resources for those who are new to meal planning or want to learn more about healthy eating habits. Their blog section covers topics such as sustainability, nutrition tips, and recipe ideas.

In addition, Store.plantoeat.com offers a free trial for customers interested in trying out their meal planning services before committing to a subscription plan. This feature makes it easier for potential customers to test out the service at no risk before fully investing in it.

Store.plantoeat.com is an excellent example of how using the Minimal theme can enhance a brand’s image while maintaining practicality and functionality for its users’ needs.


Store.woodsmith.com is a great example of how to use the Minimal theme effectively. The store has a clean and simple design that makes it easy to navigate and find what you’re looking for.

The homepage features large, high-quality images with minimal text overlay, drawing attention to the products and their details. The featured product section highlights popular items using visually appealing images that invite customers to explore further.

One unique aspect of Store.woodsmith.com is its focus on providing detailed information about each product, including materials used, dimensions, and even construction plans for some items. This approach not only adds value for potential customers but also demonstrates expertise in woodworking.

Another strength of this store’s design is its effective use of whitespace. Each page has ample negative space around elements like headers and text blocks, making them stand out more clearly while also contributing to an overall sense of simplicity.

Store.woodsmith.com shows how a Minimal theme can be used creatively without sacrificing functionality or style. By prioritizing visual appeal alongside informative content and intuitive navigation options, this store offers an excellent user experience that enhances customer engagement and encourages sales conversion rates.


Store.passagemaker.com is a great example of how to use the Minimal Theme for an online store. The website has a clean and modern design that effectively showcases their products.

The first thing you will notice when visiting this store is the stunning photography used throughout the site. Each product image is high-quality, with detailed shots that give customers a clear idea of what they are buying.

Another impressive feature of Store.passagemaker.com is its easy-to-use navigation menu. Customers can quickly browse through categories such as “Apparel,” “Drinkware,” and “Accessories.” This makes it simple for them to find exactly what they are looking for without any confusion or frustration.

Store.passagemaker.com also uses customer reviews to build trust with potential buyers. Each product page includes reviews from previous customers, which helps new shoppers make informed purchasing decisions based on real feedback from others who have already bought the item.

Store.passagemaker.com demonstrates how effective simplicity can be in creating an engaging and user-friendly online store experience while still showcasing your brand’s unique personality and offerings.


If you are looking for a clean and simple design for your Shopify store, then the Minimal theme is an excellent choice. It not only enhances the user experience but also allows customers to focus on the products rather than being distracted by flashy graphics.

The above-listed stores prove that even with minimalistic designs; it’s still possible to have a standout online store that attracts and converts visitors into paying customers.

When creating your Shopify store using this theme, ensure you customize it according to your brand’s identity. Doing so will help create consistency across all marketing channels and instill trust in potential customers.

As you embark on building or revamping your website with a minimalist approach, keep our tips in mind as well as what other top-performing brands have done successfully before you. Good luck!