9 Free and Best Alternative for SendinBlue Marketing Tool

Without relying on Sendinblue, the finest Sendinblue alternatives provide an effective solution to improve your email marketing automation plan. While Sendinblue is certainly one of the more enticing email marketing options available today, it is far from the only one, given its diversity, advanced capabilities, and reasonable rates.

Sendinblue provides a dependable email automation solution with the ability to initiate campaigns based on website engagement behavior. There’s also the possibility of using SMS for omnichannel marketing, and Sendinblue has its WordPress plugin. Sendinblue, unfortunately, is weak in certain aspects as well.

The system can be cumbersome and clumsy in other areas, and the free plan isn’t nearly as generous as you might assume.

Today, we’ll take a look at some of the most popular Sendinblue alternatives and the benefits they can provide to your business.


HubSpot is one of the more well-known marketing automation companies. HubSpot, known for its all-encompassing approach to sales, marketing, and customer care, can change how you interact with your target audience at every point of the buying cycle.

Email marketing and automation are part of HubSpot’s “marketing hub,” including lead generation forms, ad management, and more. As a result, the simple-to-use hub provides you with various features that you won’t find in other competitors, such as a built-in CRM system and live chat for communicating with clients.

Depending on the bundle you choose, you’ll have access to various supplementary tools to help you better your day-to-day operations and increase conversions. You can also opt to integrate HubSpot’s sales and service features.


HubSpot, like Sendinblue, starts with a free plan that gives you access to basic email marketing, form building, and live chat features. Upgrades to the premium version, which starts at roughly $45 per month, are required for advanced features. This ” beginning ” package includes meeting scheduling, automation, discussion routing, and work queues are included in this “beginning” package.

All paid plans include 1:1 technical assistance and total storage of up to 15 million contacts, ideal for a developing company.


  • Functionality with many options
  • There are numerous marketing and sales tools available.
  • Relationship management software built-in
  • Even the cheap package includes live chat.
  • There is a free option available.
  • Excellent technical assistance


  • It can quickly become prohibitively pricey.
  • For novices, it’s a little difficult.

Who is it most suitable for?

This could be the platform for you if you seek an all-in-one environment for sales, marketing, service, and CMS management. HubSpot’s technology is easily scaled to meet the needs of growing enterprises.

Constant Contact

Constant Contact, another well-known provider of email marketing and automation tools, helps businesses connect with their customers deeper. Constant Contact simplifies how you interact with your audience by providing everything from beautiful email templates to robust automation tools for complete buyer journey support.

Constant Contact, like Sendinblue, allows you to interact with your audience across multiple channels, including social media platforms like Facebook and Instagram. You can track your campaigns with a marketing calendar, and there are a variety of online training and help tools to help you get started quickly. To help capture leads, signup forms are available.

Constant Contact’s decision to invest in AI technology to help you make better decisions about how you connect with customers is intriguing.


You can try out the features and functionality for free during the initial trial period. However, unlike Sendinblue, you won’t be able to use a free plan indefinitely. The first paid package costs $20 and goes up depending on how many contacts you have.

Constant Contact’s basic premium package includes unlimited email sends, apps, integrations, signup forms, and support for up to 5 users. Email Plus, which includes ecommerce marketing and polls, starts at $45 and includes more advanced functionality.


  • There are numerous automation tools available.
  • Websites and social media are integrated.
  • Signup forms and landing pages
  • Drag and drop editing
  • AI website building support
  • Simple backend environment


  • Not the fastest customer support
  • No free plan

Who is it most suitable for?

If you’re searching for a convenient way to connect with your target audience through email and a great website, Constant Contact can help you tackle both things. You can even expect excellent results as a beginner.


Omnisend is an all-in-one email marketing, automation, and SMS solution. The service, which is used by tens of thousands of customers worldwide, allows businesses to achieve effective sales results almost on autopilot. For things like welcome series, cart abandonment, and transactional emails, you can create your automations or use templates.

Omnisend offers a drag-and-drop builder to customize your messages and several professional-looking templates to get you started. There’s also a robust segmentation section that allows you to separate customers based on shopping behavior and unique characteristics for more relevant advertising.

Omnisend, like Sendinblue, combines multiple channels such as SMS and social media to help you connect with your customers no matter where they are. In addition, you’ll be able to connect the system to your ecommerce platform, with plugins for BigCommerce, Shopify, and WooCommerce available.


You can get a free version of Omnisend, similar to Sendinblue, but the functionality will be limited, with only around 15,000 emails per month supported. The free plan includes sales reports and full campaign automation, but not A/B testing.

Paid packages include additional features such as SMS credits, advanced reporting tools, web push notifications, and more. The prices for these plans start at around $16 per month.


  • Customer analytics and reporting are extensive.
  • Connections to marketing software
  • The interface that is simple to use
  • Excellent segmentation possibilities
  • Dynamic email creation


  • There is a short learning curve.
  • It may be costly.

Who is it most suitable for?

If you’re looking for the best way to connect with your audience through personalized communications, Omnisend is a great option. Adjusting emails to suit your customers’ preferences is easier with tools like dynamic content and the product selector for autoresponders.


Klaviyo is an email marketing solution that helps you build stronger relationships with your customers. It’s perfect for modern businesses. Klaviyo ensures you can get as personal as possible with your target audience, which can improve your chances of conversions, thanks to one of the most powerful segmentation engines available.

Klaviyo supports omnichannel advertising, including SMS messages and highly personalized email marketing. You can also integrate various tools, such as Shopify and BigCommerce, to directly connect your website to your email strategy.

Klaviyo’s technology also includes extensive tracking and behavioral targeting tools to see exactly how the customer journey is influenced. As a result, this is an excellent tool for highly targeted and personalized email marketing.


Klaviyo, like Sendinblue and many other popular email marketing tools, offers a free version that allows you to send up to 500 emails to up to 250 contacts. You can also use the Klaviyo ROI calculator to figure out how much money you could make with Klaviyo.

Following the free version, the cost is determined by the number of contacts. Five hundred contacts, for example, will set you back around $20 per month. Deals on SMS and email marketing are also available.


  • It’s perfect for omnichannel marketing.
  • Excellent analytics and reporting
  • Facebook audience integration
  • Visual email builder that’s simple to use
  • Excellent at segmentation


  • It can quickly become prohibitively pricey.
  • Support and maintenance services are limited.

Who is it most suitable for?

If you’re looking for a way to run highly segmented and customized campaigns, Klaviyo is a great option. You can segment your audience in great detail and run omnichannel campaigns that include SMS and Facebook.


If you’ve heard of email automation these days, you’ve probably heard of ActiveCampaign. This cutting-edge marketing solution includes everything you’ll need to achieve comprehensive advertising success. You’ll have access to a CRM solution for relationship management, as well as SMS marketing, in addition to email.

It’s easier to capture and nurture leads with ActiveCampaign. You can create your ecommerce store, create subscription forms, and segment all of your contacts in various ways. Email, Facebook custom audiences, and SMS are just a few ways to nurture leads. Dynamic content also allows you to tailor your campaigns to your target audience.

At first, it takes a little getting used to ActiveCampaign, but it’s also one of the most comprehensive marketing tools available. The brand even offers a “customer success commitment,” which includes free migration, customer support, and training tools to help you improve your email skills.


The cost of ActiveCampaign is determined by your marketing needs and the size of your audience. You’ll pay around $9 per month for just the basic features for $500 contacts. The “Plus” package adds many more features, such as advanced reporting and customer success pipelines, to your account. You’ll pay around $49 for 500 contacts with Plus.

A $129 “Professional package” from ActiveCampaign includes site personalization, win probability, omnichannel customer service tools, and access for up to 50 users. The “Enterprise” package starts at $229 per month, with access to custom reporting, unified inboxes, and custom reporting, among other features.


  • Extensive selection of marketing tools
  • A/B testing and reporting
  • Sales, CRM, and Service features
  • Visual workflows for automation
  • Lots of ways to grow your brand


  • The learning curve for beginners
  • No free plan

Who is it Best For? 

ActiveCampaign is an excellent option for seeking a highly advanced platform for omnichannel sales, marketing, and service. You’ll also have access to a customer relationship management system (CRM) to keep track of customer relationships and make the most of your client ties.


MailerLite is another well-known solution for small businesses looking to automate their email campaigns. It comes with a lot of features. This easy-to-use marketing tool allows businesses to create beautiful newsletters, landing pages, etc.

When it comes to choosing a modern email marketing service, MailerLite is one of the more affordable options. However, just because something is cheap doesn’t mean it isn’t functional. With MailerLite’s help, you can still segment and target specific customers with your email campaigns, create your websites, and even sell digital products.

The MailerLite email marketing platform also includes the tools you’ll need to create popups, allowing you to optimize your website for lead generation.


MailerLite offers a free forever plan for up to 1000 subscribers that can send up to 12,000 emails per month. Upgrade to even the cheapest paid plan, which costs $10 per month for up to 1,000 subscribers, and you’ll get unlimited emails per month.

The price of your email marketing campaigns will vary depending on the number of customers you have to contact, as it does with many of the email marketing platform providers available today.


  • The user interface is simple and easy to use.
  • Email delivery is excellent.
  • There are many different landing pages and email templates to choose from.
  • A platform for automation that is more affordable
  • Support for business owners is excellent.


  • Tracking and reporting aren’t the best.
  • Email list management has some drawbacks.

Who is it most suitable for?

MailerLite is an excellent tool if you’re looking for a user-friendly platform where you can create popup designs to attract leads and stay in touch with your customers regularly. With this tool, you’ll be able to create email marketing campaigns in no time and at a low cost.


It isn’t easy to find someone who hasn’t heard of Mailchimp regarding email marketing software. Mailchimp, like Mailjet, GetResponse, and Campaign Monitor, is near the top of the list for email tools. It allows users to send a variety of emails with ease. In addition, you can use A/B testing to find the best email campaign by setting up SMTP campaigns, tracking performance in real-time, and setting up SMTP campaigns.

Mailchimp is a leading omnichannel marketing service provider that offers SMS and social media integrations. For creating professional-looking emails, there’s a drag-and-drop editor and extensive segmentation for your email strategy.

Mailchimp has everything you need to keep your subscriber engagement high and you unsubscribe rates low. You can even use suggested campaigns to boost the success of your webinars, abandoned cart recovery messages, and other campaigns.


MailChimp has a free forever plan that gives you access to a CRM, website builder, creative assistant, and landing page builder, among other things. If you’re ready to pay a little more, the first paid plan, which includes extensive multi-step journeys and custom branding, starts at $9.99 per month. A standard package with features like sends-time optimization is also available for $14.99.

The premium email package costs $299 per month and includes more sophisticated segmentation, reporting, and multivariate testing.


  • CRM integration for improved segmentation
  • Website creation, forms, and landing pages
  • Omnichannel journeys with multiple steps
  • There is a lot of user support available.
  • Lots of intelligence with things like send-time optimization


  • It can be expensive for more advanced features
  • Some limitations in reporting

Who is it most suitable for?

Mailchimp is one of the top competitors for an easy-to-use and immersive solution for email marketing for a reason. You’ll be sending great email campaigns because of this easy-to-use ecosystem.

Choosing the Best Sendinblue Alternatives

There are many more Sendinblue alternatives if you want to execute the most successful email marketing campaigns possible. Most of the top contenders on the market today are incredibly adaptable, with the ability to link your accounts to cross-platform customer journey tracking tools like Zapier and Shopify. There’s also a lot of advanced segmentation to create more personalized campaigns.

Although Sendinblue offers many email marketing features, it isn’t the only program with a free beginner plan and versatility. You may also try some of the above choices for free before investing money in a monthly campaign.