5 Best ActiveCampaign Competitors and Alternatives

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When ActiveCampaign isn’t cutting it, the finest ActiveCampaign alternatives give business owners another email marketing and automation option.

Notably, ActiveCampaign is largely recognized as one of the top email marketing solutions, with a large and satisfied customer base. THE SOLUTION has everything from A/B testing to simple, scalable campaigns. However, ActiveCampaign, like any other business software, isn’t for everyone.

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You’ve come to the right place if you think ActiveCampaign is too pricey or doesn’t offer the features you need. Today, we’ll take a look at some of ActiveCampaign’s main competitors and explore what makes them so beneficial for today’s business owners.

Best ActiveCampaign Alternatives

  • EngageBay
  • HubSpot
  • Sendinblue
  • Constant Contact
  • Moosend
  • Drip
  • AWeber
  • GetResponse


EngageBay is the go-to CRM software for small businesses, startups, and solopreneurs. It offers a feature-rich platform for marketing, sales, and customer service – but with a more affordable price tag compared to ActiveCampaign. 

While ActiveCampaign does not offer a free plan, EngageBay does so with a suite of powerful tools, including email newsletters, autoresponders, landing pages, lead grabbers, CRM, helpdesk, live chat, 360-degree customer view, and so much more. 

The best part of EngageBay is that it offers an all-in-one marketing, sales, and customer support solution. This eliminates the need for multiple standalone systems, minimizes data silos, and reduces miscommunication. 

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EngageBay offers four plans for its users: Free, Basic, Growth, and Pro. The free version offers 500 contacts, 1,000 emails/month, email marketing, lead grabbers, landing pages, helpdesk, live chat, and more. 

The Basic plan costs $14.99/month, while the Growth plan costs $49.99/month for advanced marketing automation, A/B testing, and custom domains. The Pro plan offers enterprise-level features, including proposal analytics, role management, web analytics, conversational inboxes, a dedicated account manager, and account-based marketing. 


  • One of the most affordable ActiveCampaign alternative
  • Has a plethora of powerful tools for reporting and analytics
  • Visual automation builder with prebuilt actions, conditions, and triggers
  • Drag-and-drop landing page and email form builder
  • Free forever plan with CRM and email marketing


  • Does not offer search marketing yet
  • Not enough native integrations yet, but EngageBay is adding them regularly

Who is it most appropriate for?

EngageBay offers an all-in-one integrated CRM software similar to ActiveCampaign but with more affordable pricing. This makes it an ideal platform for SMBs, startups, and solopreneurs.


HubSpot is a popular platform for all-around email marketing, CRM capabilities, and digital growth. Importantly, HubSpot provides a variety of products to meet your demands. For example, if you’re searching for a replacement for ActiveCampaign, the “Marketing Hub,” which helps with email marketing, ad management, and forms, is probably the best option.

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Unlike most major marketing tools, HubSpot offers a free version of its service, making it relatively simple for businesses to get started. You won’t find several features in other systems, such as live chat for customer assistance and access to your built-in CRM for customer connections.

You’ll also have access to the sales hub, which will help you manage sales, the service hub, which will help you provide fantastic client experiences, and the CMS hub, which will help you expand your website, depending on the package you choose. HubSpot is a sophisticated tool for the right client.


HubSpot offers a free bundle that includes form creation, email marketing, and live chat fundamentals. However, if you want advanced capabilities, you’ll need to purchase the premium package, which starts at roughly £38 each month. This is an excellent option for developing all types of web content, generating leads, and keeping track of prospects.

The premium package, which costs £38 per month, includes “Starter” kits for all of HubSpot’s other hubs, such as Sales, CMS, Service, Operations, and free tools.


  • A wide range of features for all types of businesses
  • There’s a lot of marketing and sales capabilities here.
  • Conversational bots and live chat are simple to use.
  • CRM functionality built-in
  • For beginners, there is a free alternative accessible.
  • Additional CMS assistance
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  • It can be quite costly.
  • For newcomers, there is a learning curve.

Who is this most appropriate for?

HubSpot is a good choice if you’re a growing company seeking software that will help you handle everything from sales to service and marketing in one location. The all-in-one hub environment has many features, but it’s pricey.


Sendinblue began as a simple email marketing automation platform, but it has evolved into much more. The technology is ideal for businesses that want to access various tools in one place, such as SMS marketing, chat, and email marketing. You can keep track of all your customer conversations in one place, and you can even use the built-in CRM.

Marketing automations with complete workflows, transactional email production, and in-depth segmentation are just a few of the extra features available in Sendinblue. With Sendinblue, you’ll have no trouble creating a highly branded and individualized marketing campaign. You may also create Facebook advertisements and landing sites.

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Sendinblue is incredibly simple to use, and it complies with GDPR, so you may communicate with individuals in the EU without breaking any restrictions. The Sendinblue ecosystem is also meticulously designed to reduce the danger of any security or privacy issues.


Users of Sendinblue can choose from a variety of price choices, including a free version to begin started. Unlimited contacts, up to 300 emails per day, and one-user chat are included in the free package. Depending on how many emails you need to send, the first premium package, “Lite,” starts at $35 per month. Of course, you’ll pay extra if you send many emails.

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AB testing is available in the Lite version, and there is no daily mailing limit. Premium, which costs $65 a month (and up), gives you access to landing pages, Facebook ads, and various other services. In addition, quotes are available for large businesses.


  • Excellent client service
  • A wide range of segmentation tools is available.
  • All your email, SMS, and chat messages are in one location.
  • Integrations with industry-leading tools are excellent.
  • A/B testing and analysis
  • Builder for forms and landing pages
  • Simple to use


  • It’s not easy to change the functionality.
  • Some advanced analytics features are missing.

Who is this most appropriate for?

Sendinblue is an easy-to-use platform for all-in-one marketing across multiple media. The ecosystem provides everything you need to connect with your target audience and form meaningful connections. Technology is also becoming cleverer!

Constant Contact

Constant Contact is probably one of the most well-known email marketing platforms in the digital world. Constant Contact was created to help businesses engage with their customers deeper. It streamlines the way you communicate with your audience. You may get started with comprehensive automated email campaigns that come with amazing themes.

You’ll have access to ecommerce tools, websites with marketing elements built-in, and social media marketing integration. Unlike other email marketing services, you’ll be able to run advertising on both Instagram and Facebook. There’s even a marketing calendar you can use to keep track of various campaigns throughout time.

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Constant Contact also provides businesses with everything they need to get started right away, thanks to various online training and support resources. To make your business more successful, you’ll learn how to employ anything from drip advertising to A/B testing. In addition, AI tools are available, allowing you to use intelligence to construct your website.


Constant Contact’s pricing starts with a free month trial, so you can try out the features before committing. Following that, the first paid package, based on the number of connections you have, starts at $20 per month. This includes, among other things, unlimited monthly email sends, 5 users, signup forms, apps, and connectors.

Upgrade to Email Plus for $45 per month if you require more extensive features. This will allow unlimited users to access your technology.


  • There are numerous automation and drip campaign options available.
  • Connects to social media
  • Forms of registration and landing pages
  • Editor with simple drag-and-drop functionality
  • Creating a website with AI
  • There are numerous segmentation options available.
  • A backend that is simple to utilize


  • There is no free plan, and it can be extremely costly.
  • Support isn’t always available right away.

Who is this most appropriate for?

Constant Contact has you covered if you’re searching for a simple approach to enhance your marketing game while also getting tools to develop your website and increase conversions. You can even train yourself how to do difficult tasks from the ground up.

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Moosend, a sophisticated email marketing solution designed to drive business growth, is quickly gaining prominence in the email marketing world. Moosend stands out for being incredibly intuitive, easy to use, and economical and is used by organizations such as Gucci and Dominos. You can utilize the service to automate sections of your marketing campaign and set up consumer behavior-based triggers.

Combining appealing, professional-looking email designs with in-depth segmentation increases your chances of developing meaningful interactions with your customers. You can even send targeted emails based on a prior client’s purchases with product recommendations.

Moosend also enables landing page building to compete with competitors such as ActiveCampaign. The drag-and-drop landing page builder is a quick and easy approach to collecting leads for your email marketing campaigns. With MooSend’s software, anyone can start designing awesome emails in no time, thanks to a code-free approach.


Because of its “free forever” model, Moosend is particularly appealing to many small businesses and newbies. This free email marketing service allows you to send unlimited emails and create signup or subscription forms. However, you won’t be able to utilize your company logo. The Pro plan, which costs $8 per month, provides additional freedom and options for individuals who require more advanced email campaigns.

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  • A generously generous free plan is provided.
  • Customized reports and analytics
  • There are numerous ways to segment and customize your data.
  • The building of a landing page was incorporated.
  • It’s useful for email handling.


  • Template possibilities are limited.
  • It can be tough to automate.

Who is this most appropriate for?

MooSend is a terrific alternative if you want to create an immediate effect on your audience without investing a lot of money. You can start sending emails for free and even tie your email marketing plan to other corporate technology through API linkages.


Drip is a powerful solution for email automation and leads nurturing that allows businesses to communicate with their target audience in various ways. Drip’s email and SMS marketing tools for growing businesses make it easy to reach new audiences. Without any coding experience, you can run sophisticated campaigns and create routines.

If you want to send abandoned cart or transactional notifications, Drip interacts with several top website builders, so you shouldn’t have any problems. To make your communications more targeted and relevant, you can combine data from all of your ecommerce store metrics. There are even ecommerce playbooks that assist you in making a good first impression.

Drip also includes several optimization tools, like A/B testing, email segmentation, and other testing options. In addition, you will have access to live chat help, automated training, and webinars if you require further assistance.

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There is a free trial available where you may test out the technology. Drip pricing starts at $19 per month for email, including unlimited email sends and up to 500 contacts when you’re ready to upgrade your email marketing. Of course, the more people you need to contact, the more you’ll have to pay. Alternatively, email and SMS services start at roughly $22. The price varies depending on the number of individuals on your list (beginning at 500) and the number of SMS messages you wish to send per month (Starting with 200).


  • A wide range of automation options is available.
  • Segmentation and customization are made easy using this tool.
  • With a clear backend and pre-built workflows, it’s simple to use.
  • SMS marketing as part of a multi-channel strategy
  • There are numerous reporting tools available.


  • It may take some time to get used to.
  • It’s possible to overspend.

Who is this most appropriate for?

If you want complex, segmented campaigns, Drip is a good option. Drip helps you create customized reports and do A/B testing so you can make the best decisions for your target audience. For beginners, there is a wealth of information available.


Along with top names like Mailchimp and Hubspot, AWeber is widely recognized as one of the best email marketing software solutions. It gives businesses everything they need to interact with their target audience. AWeber’s suite of email marketing tools can let you deliver everything from transactional emails to automated marketing campaigns.

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Unlike most email marketing programs, AWeber is one of the best options for learning about your subscribers. You’ll have access to a variety of reporting, A/B testing, and analytics tools so you can figure out what works best for your business. In addition, if you have a blog, you can use features like configurable templates and RSS-to-email functionality, which may be a little difficult for some small firms to use.

Users may easily segment and categorize different clients using the AWeber email marketing platform, allowing you to send customized communications to your target audience. You’ll also have access to affiliate marketing tools, allowing you to broaden your digital marketing efforts.


While AWeber does have a free version of their service for novices, it only allows you to send messages to up to 500 subscribers, which is somewhat limited.

Upgrade to the “Pro package” for $16.50 per month when invoiced annually to send messages without the AWeber branding. Depending on the number of members you have, your rate will increase.


  • It’s great for reporting and analytics.
  • A large number of advanced features
  • Marketing automation software that works
  • Included is a landing page builder.
  • There is a free package available.
  • Affiliate marketing is a good fit.


  • For beginners, there is a bit of a learning curve.
  • Some advanced autoresponder features are missing.
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Who is this most appropriate for?

Aweber is an excellent alternative if you’re looking for an ActiveCampaign competitor that can help you send beautiful messages to your audience and track the success of your campaign. In addition, you’ll gain various behavioral insights and tracking tools to assist you in making better business decisions.


When it comes to ActiveCampaign alternatives, GetResponse is one of the most well-known options available. It includes several all-in-one marketing and lead management solutions. Pre-made processes are also available to help you get the most out of your lead nurturing tactics. GetResponse also has integrations with Salesforce and WordPress.

GetResponse includes several features, from sending real-time messages to creating full email marketing campaigns. For example, you may utilize a drag-and-drop builder to create your funnel or leverage GetResponse’s current funnels to improve conversions. Additionally, several reports are available to assist you in improving your deliverability and conversion rates.

GetResponse is one of the more advanced marketing automation platforms available, with SEO, mobile app technology, and other features, but it’s still quite simple to use. Furthermore, compared to ActiveCampaign price, the plans aren’t as expensive as you might imagine. As a result, GetResponse could be the tool for you to grow your contact list and enhance conversions.

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GetResponse’s email and content marketing solution is priced at roughly $15 per month. The number of contacts you have determines how much you pay for your service. If you plan on creating a larger list, this means the marketing solution will become more expensive. An enterprise package is also available, but it will set you back roughly $2000 per month.


  • Email editor that is simple to use
  • Scores for leads and important metrics
  • SMBs can choose from a variety of templates.
  • Great for landing pages and sales funnels.
  • Options for multi-media campaigns


  • Subscriber forms have some limits.
  • For beginners, the learning curve may be a little steeper.

Who is this most appropriate for?

GetResponse is a good choice if you want to go beyond basic email marketing tools and have access to everything from contact management to lead nurturing in one place. In addition, you won’t need to know HTML or code, and you won’t have to pay as much as some other options, such as HubSpot marketing.

Choosing your ActiveCampaign Alternative

ActiveCampaign is a viable alternative for email marketing in today’s corporate world, but it isn’t the only one. There are many products available that can provide similar lead generating and customer engagement features.

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Before investing too much money, see if you can acquire a free trial of the software you’re considering utilizing.