How to Set up Google Tag Manager to Shopify?

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Shopify Google Tag Manager is a tool that allows you to automatically execute tags on your website. This can help to improve the performance of your website, track your traffic and conversion rates, and measure the effectiveness of your marketing campaigns. In this article, we will teach you how to set up and use Shopify Google Tag Manager.

What is Shopify Google Tag Manager?

Shopify Google Tag Manager is a tag management tool that allows you to manage tags and tracking for your Shopify store. With Shopify Google Tag Manager, you can programmatically insert tags into your website’s HTML, track how users are interacting with your tags, and measure the effectiveness of your campaigns.

How Does Shopify Google Tag Manager Work?

Google Tag Manager is a web application that enables website owners to manage tags, which are sets of instructions that tell Google how to display the content on their websites. Tags can be used to track website analytics, measure website traffic, and improve site function.

Tag Manager for Shopify was created in order to make it easy for Shopify merchants to use tags to track their website analytics. Merchants can use tags to track such things as pageviews, unique visitors, conversion rates, and more.

There are a few things that you need in order to get started using Tag Manager for Shopify: a Google Analytics account, a Shopify merchant account, and Tag Manager installed on your shop’s web server. After you have those things setup, adding tags to your pages is simple.

To add a tag to a page:
1) Open the Google Analytics settings on your shop’s website.
2) Under “Website Data & Reports” click “Web Activity”.
3) Under the “Tags” tab, find the tag that you want to add to your page and click the “Add a tag…” button.

What are the Benefits of using Shopify Google Tag Manager?

If you’re already using Google Analytics to measure your website’s traffic and performance, then Shopify’s Google Tag Manager plugin is a great way to extend your analytics data to include data about your website’s ad clicks, visitors who made a purchase, or any other activity that can be tracked with Google Analytics.

Once you’ve installed the plugin, you need to create a few custom tags in order to track your website’s activity. For example, you could create a tag called “Shopify GA” that would track all of your website’s Google Analytics data. You can also create tags for each of the other activities that you want to track.

One of the great things about using Shopify’s Google Tag Manager plugin is that it integrates easily with your website. All of the tracking happens automatically without any need for additional coding or scripting. This makes it extremely easy to keep track of your website’s activity and make sure that all of the data is being captured correctly.

Using Shopify Google Tag Manager

There are many reasons why you might want to use Shopify Google Tag Manager. One reason is that it makes it easy to manage your Google AdWords campaigns from your Shopify admin area. Another reason is that it can help you track the performance of your ads and understand how customers are interacting with them. Here are four tips for using Shopify Google Tag Manager to boost your business:

1. Choose the right tags

The first step is to choose the right tags. There are many different types of tags available in Shopify Google Tag Manager, so make sure you choose ones that will be useful for your business. Some common tags include Campaigns, Ads, and Queries.

2. Set up triggers and actions

Once you’ve chosen your tags, you need to set up triggers and actions. Triggers activate the tag when a certain condition is met, while actions take place after the trigger has been activated. For example, you might have a trigger that activates the tag when an ad is shown on a page, and an action that sends a customer information request email after an ad has been clicked.

Setting Up Shopify Google Tag Manager

If you are like many Shopify merchants, you’re probably using Google Tag Manager (GTM) to manage your online marketing efforts. But did you know that you can also use GTM to manage your Shopify store’s Google AdWords account? In this article, we’ll show you how to set up GTM to automate your Google AdWords campaigns.

First, we’ll need to create a new project in GTM. This project will hold all of the information necessary to configure our campaign. Next, we’ll add a tag to our page that will trigger our campaign. We’ll use the “Google AdWords\” tag because it allows us to run multiple campaigns on the same page.

To add the tag, open your GTM project and click on “tags.” On the left side of the screen, click on “Add tag.” In the pop-up box that appears, type in \”Google AdWords\” and press enter. You should now see the tag listed under “Tags.”

Automating Tasks with Shopify Google Tag Manager

If you’re anything like me, you’ve got a ton of tasks that you regularly do on your blog but hate having to remember to do them. From filling out contact forms to tracking down affiliate links, there are plenty of small tasks that can quickly add up and take up valuable time.

That’s where Shopify Google Tag Manager comes in! In this article, we’ll show you how to use GTM to automate these tasks so you can spend more time writing and less time doing work.

First things first: Install GTM on your blog. If you don’t have it already, you can get it here: Once installed, open GTM and create a new project:

Next, add the following lines of code to your blog’s “config.gtm” file:

Now that GTM is set up, let’s start automating our tasks!

Creating Tags and Actions

If you’re not familiar with Google Tag Manager, it’s a tool that helps you manage tags, actions, and reports for your Google Ads campaigns. It gives you the ability to track everything from clicks on ads to conversion rates.

In this blog post, we’ll show you how to create tags and actions for your Shopify store using Tag Manager. We’ll also explain how to set up a report so you can see exactly what’s working and what isn’t in your advertising campaigns.

Ready to get started? Let’s start by creating our first tag!

1. Open Tag Manager and click the “New Tag” button.
2. Enter “Shopify” in the Name field and “shopify” in the Tag Selector field.
3. Click the “Create” button.
4. In the “Tag Actions” section, click the “New Action” button.
5. Enter “view_page_source” in the Name field and select “Text Ads (Google)” in the Type field.
6. In the “Trigger Conditions” section, enter “page_view == 1” in the Condition field and click the “+Add Trigger”

Testing and Optimizing Your Tags and Actions

If you’re like most small businesses, you probably don’t have the time or resources to spend testing and optimizing every Google Tag Manager action and tag. That’s why it’s important to use a tool like Shopify’s Google Tag Manager Integration to automate your testing and optimization process. Here are a few tips for optimizing your tags and actions in Shopify:

1. Testimonials: One of the best ways to increase website traffic is by attracting customer testimonials. To optimize your tags for attracting testimonials, use the “testimonial” tag along with the “Google Tag Manager” action. For example, if you want to add a testimonial box to your website, use the following tag: Our customer service was top-notch!

2. Social Media Links: If you’re using Google Analytics to track website traffic, you can also add social media links into your tags using the “social” action. For example, if you want to add a social media share button to your homepage, use the following tag:


If you’re running a shop on Shopify, then you need to be using Google Tag Manager! It’s an amazing tool that can help you track your website’s analytics, manage your social media accounts, and much more. If you’re not familiar with it yet, I highly recommend taking the time to learn about it. In the meantime, here are some resources that will give you a start: