Best Way to Track Referrals in Shopify

There are many ways to track referrals in Shopify, but which one is the best? In this article, we’ll take a look at some of the most popular methods and help you decide which one is right for your business.

What are Referrals?

A referral is a marketing term used to describe a situation where one customer brings in another. In order for a referral to take place, there must be some kind of interaction or communication between the two customers. The most common form of referral is word-of-mouth, but it can also happen through online channels such as social media and review sites.

There are many benefits to tracking referrals. First, it helps you identify which channels are driving the most traffic to your store. This information can be used to inform your marketing strategy and make sure you’re putting your resources into the right places. Second, tracking referrals can help you measure the effectiveness of your existing marketing efforts.

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If you see that a particular campaign is driving a lot of Referrals then you know it’s working well and you can replicate that success in other areas. Finally, referrals can lead to valuable insights about your customers and their needs. By understanding why people are referring others to your store, you can make sure that you’re providing an exceptional shopping experience that meets their needs.

How to set up Referral Tracking in Shopify

The best way to track referrals in Shopify is to use the built-in Referral Tracking feature. This feature allows you to track how customers found your store, and what they did once they got there.

To set up Referral Tracking, log in to your Shopify admin and go to Settings > Checkout. Under Order Processing, find the Referral Tracking section and click EnableReferralTracking.

OnceReferral Tracking is enabled, you’ll be able to see how customers found your store under the Analytics tab in your Shopify admin. To learn more about using the Analytics tab, check out our help doc.

The Benefits of Referral Tracking

Referral tracking is a valuable tool for any business, but it is especially advantageous for ecommerce businesses. By tracking referrals, you can see which marketing channels are most effective at driving sales and customers to your store. Additionally, referral tracking can help you identify and reward your best customers and brand ambassadors.

There are many ways to track referrals in Shopify. One way is to use a third-party referral tracking app such as ReferralCandy or Ambassador. These apps provide robust referral tracking features and allow you to easily integrate referral programs into your Shopify store.

Another way to track referrals is to use Google Analytics. Google Analytics can provide detailed information on how customers find your website and what actions they take once they arrive. Using this data, you can determine which marketing channels are most effective at driving traffic and sales. Additionally, Google Analytics can help you track conversion rates so you can see how well your referral programs are performing.

No matter which method you choose, tracking referrals is a essential way to measure and improve the performance of your ecommerce business. By understanding where your customers come from and what drives them to make a purchase, you can make strategic changes to your marketing and operations to better meet their needs. Additionally, by rewarding your best customers and brand ambassadors, you can create a loyal customer base that will help drive future growth.

How to use Referral Tracking to Grow Your Business

One of the best ways to track referrals is to use a tool like Shopify. With Shopify, you can see which customers are referring new customers to your store. This information can be used to grow your business in a number of ways.

First, you can use referral data to identify your most valuable customers. These are the customers who are bringing new business to your store, and they should be rewarded for their efforts. You can do this by offering them discounts, coupons, or other special offers.

Second, you can use referral data to target your marketing efforts. If you know that certain customer groups are referring new customers, you can target them with specific marketing messages. This will help you attract even more new customers.

Third, you can use referral data to improve your products and services. If you see that certain products are being referred more often than others, you can focus on improving those products. This will help you keep existing customers happy and attract new ones.

Referral tracking is a powerful tool that can help you grow your business. If you’re not using it already, make sure to start today!

Alternatives to Shopify’s Referral Tracking Feature

There are a few alternatives to Shopify’s referral tracking feature that can help you keep track of your referrals. One popular option is to use a tool like Google Analytics. Google Analytics can help you track where your referral traffic is coming from, as well as how much traffic each referral source is generating.

Another alternative is to use a dedicated referral tracking service. These services typically offer more features and options than what Shopify’s built-in feature offers. They can also be a good choice if you need more detailed data or want to track referrals across multiple platforms (such as your website, blog, and social media).

Whatever solution you choose, make sure it’s one that will fit your needs and budget. And don’t forget to track your results so you can see which referral sources are providing the most valuable leads!


Shopify is a powerful ecommerce platform that provides users with everything they need to create and run an online store. One of the great features of Shopify is its ability to track referrals, which can be extremely valuable for businesses. In this article, we walks you through the process of tracking referrals in Shopify so that you can take advantage of this feature and make the most out of it.