Can You Sell Subscriptions On Shopify?

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Subscription-based businesses are all the rage these days, and for good reason. The recurring income model offers brands a reliable way to make money, while giving customers the convenience of receiving their favorite products on a regular basis. But is it possible to set up such a business on Shopify? The short answer is yes. Shopify has made selling subscriptions easier than ever before with its subscription apps and payment processing capabilities. In this article, we’ll explain how you can use Shopify to start selling subscriptions and explore some of the best subscription apps available today.

What are Subscriptions?

Subscriptions are a type of product that can be sold on Shopify. They are recurring orders for physical or digital products that are billed at regular intervals. For example, you could sell a monthly subscription to a magazine or an annual subscription to a software program.

Shopify makes it easy to set up and manage subscriptions for your products. You can choose to bill customers weekly, monthly, or annually for their subscription. You can also offer discounts for customers who sign up for longer-term subscriptions.

Subscriptions are a great way to generate recurring revenue for your business. They can also help build customer loyalty by providing access to exclusive content or discounts.

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Subscriptions and Shopify

Yes, you can sell subscriptions on Shopify. In fact, Shopify has a built-in subscription feature that makes it easy to set up and manage your subscription business. With Shopify’s subscription feature, you can offer recurring billing for physical or digital products, as well as services.

Shopify’s subscription feature includes all the tools you need to run your subscription business, including:

– Automatic billing: customers are automatically charged at the interval you choose (weekly, monthly, etc.)

– Customizable pricing: you can offer different pricing tiers for your different products and services

– Discount codes: give your customers a discount on their first purchase, or offer loyalty discounts for long-term subscribers

– Shipping management: Shopify will automatically calculate and add shipping charges to each subscriber’s bill

To get started selling subscriptions on Shopify, just create a new product in your Shopify admin and select the “subscription” product type. Then enter your pricing information and start selling!

How to Sell Subscriptions on Shopify

There are a few different ways that you can go about selling subscriptions on Shopify. The first way is to use a Shopify-compatible subscription app. These apps will allow you to set up recurring payments and manage your subscribers all from within your Shopify admin.

Another way to sell subscriptions on Shopify is to use a third-party service such as Chargify or Recurly. These services will handle the billing and subscription management for you, and they can be integrated with your Shopify store using either an app or custom code.

If you’re comfortable with coding, you can also build your own subscription solution using the Shopify API. This option gives you the most control over the look and feel of your subscription experience, but it requires more technical know-how than the other options.

No matter which approach you choose, selling subscriptions on Shopify is a great way to recurring revenue for your business.

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Pros and Cons of Selling Subscriptions on Shopify

There are a few things to consider before making the decision to sell subscriptions on Shopify.

The Pros: 

-The subscription model can be a great way to generate recurring revenue for your business.
-Selling subscriptions on Shopify can help you build customer loyalty and retain customers long-term.
-Offering subscriptions can make it easier for customers to budget for your product or service.

The Cons:

-You will need to put extra thought into your pricing strategy for subscriptions.
-There is the potential for customer churn with subscriptions (customers canceling their subscriptions).
-You will need to ensure that your product or service is able to be delivered consistently and without any issues.


Shopify is a great platform for selling subscriptions. With its easy-to-use interface and powerful features, you can create a subscription service that meets all of your customers’ needs. Whether you are selling physical goods or digital services, Shopify has the tools to help you deliver what your customers want. To get started with creating your own subscription business on Shopify, check out our guide and start collecting those recurring payments today!