Does Shopify Offer a Drip Option?

If you’re like most small business owners, you’re probably using Shopify to run your online store. And if you’re like most small business owners, you likely don’t have any insights into the features that Shopify offers. In this article, we will discuss Shopify’s drip option and whether or not it’s a good fit for your business. We’ll also provide some tips on how to use it to your advantage and grow your online store faster than ever before.

What Is a Drip?

A drip is an order placement strategy that allows you to gradually increase your order size over time. This increases the chances of getting orders that are larger and more lucrative. Use drip to grow your business by catering to clients with bigger budgets. 

How does Shopify offer a drip option?

Shopify offers a drip option through its Order Builder tool. You can create multiple orders and assign them to different queues. After you’ve set up your queues, you’ll need to wait for buyers to place orders in each queue before moving on to the next one. This way, you can control the amount of inventory that’s available at any given time and make sure that it’s used efficiently. 

The benefits of using a drip strategy are clear: You can increase the chances of getting larger, more lucrative orders, while also ensuring that your inventory is used optimally. If you’re interested in trying out this strategy, be sure to check out Shopify’s Order Builder tool!

Pros and Cons of a Drip Option

Looking to take your Shopify store to the next level? Then you’ll want to consider a drip option! Here are some pros and cons of this approach: 

Pros of a Drip Option:

 -Speed and Efficiency: A drip option can dramatically reduce the time it takes to bring new customers on board your store. With a steady stream of new buyers, you won’t have to spend as much time trying to convince them to switch from their current platform.

 -Higher Conversion Rates: A drip strategy also results in higher conversion rates, as customers are more likely to stick around once they’ve been hooked. This gives you the opportunity to convert more leads into paying customers faster than with other marketing methods.

-Brand Loyalty: Many people are loyal to specific brands, even if they don’t buy everything from that company. By drip-feeding new content and products directly into their laps, you’re increasing the chances that these individuals will become lifelong customers.

Cons of a Drip Option: 

-Limited Reach: Unless your drip strategy is incredibly well executed, you may find that only a fraction of your target audience receives your content updates. This could result in lower conversion rates and decreased brand loyalty, as potential customers who don’t receive updates may be less likely to take an interest in your store. 

How to Set Up a Drip Campaign on Shopify

If you’re looking to set up a drip campaign on Shopify, there are a few things you’ll need to do first. First, identify your goals for the campaign. Second, create custom segments based on those goals and target users with the right messages. Finally, set up your drip schedule and track results regularly.

1. Identify Your Goals for the Campaign

Before you can set up your drip campaign, you first need to determine what you want it to achieve. This will help you customize your segments and messages accordingly.

Some common goals for drip campaigns include increasing sales, email list growth, or lead conversion rates. Once you’ve identified your goals, think about how best to measure them. Maybe you want to see a certain metric increase by a certain amount each week? Or maybe you want to get more leads through email but don’t care about actual sales? There’s no wrong answer here – just make sure that you track your progress regularly so that you can adjust the campaign as needed.

2. Create Custom Segments Based on Your Goals and Target Users

Once you know what your goals are, it’s time to start creating custom segments based on those goals. For example, if one of your goals is increased email list growth, then create different segments based on subscriber acquisition channels (such as paid ads or organic traffic).

Then it’s time to start targeting users with specific messages and offers tailored specifically to their needs and interests.


If you’re looking to start or grow your online store, then you’ll want to consider Shopify’s drip option. Drip allows you to set up recurring billing for your customers so that they never have to worry about their account going dry, and it also makes it much easier for you to keep track of your sales and subscriber numbers. Check out our article on the different features of Shopify’s drip system to learn more.