How to Add Color Options to Product Variants in Shopify?

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Are you looking for a way to make your Shopify store stand out? Adding color options to product variants can be a game-changer. Not only does it give your customers more choices, but it also adds visual appeal to your products.

In this blog post, we’ll show you how to easily add color options to product variants in Shopify and the benefits of doing so. Plus, we’ll even teach you how to create a beautiful color swatch! Keep reading to learn more!

What are product variants?

Product variants are different versions of a product that share the same basic attributes but differ in certain aspects such as color, size, or material. For example, if you sell t-shirts on your Shopify store, you may have one shirt design available in multiple sizes and colors. Each variation is considered a unique product variant.

Having product variants on your online store can be beneficial for two main reasons: it simplifies the buying process for customers who want to purchase different options of the same item and allows merchants to keep their inventory organized.

In Shopify, creating product variants is easy. Once you’ve created a product listing, navigate to its “Variants” section and add each option using dropdown menus. You can even adjust pricing based on specific variations which gives you greater control over how much profit you make from each sale.

By offering various options through product variants, you’ll give customers more choices while keeping your offerings organized — ultimately leading to more seamless shopping experiences for everyone involved!

How to add color options to product variants in Shopify?

To add color options to product variants in Shopify, you need to follow a few simple steps. First, go to your Shopify admin dashboard and select the “Products” section. From there, choose the product that you want to add color options for.

Once you have selected the product, scroll down until you see the “Variants” section. Here, click on “Add variant” and enter the details of your new variant such as SKU and price.

To add a color option for this variant, click on “Option” and select “Color”. Then enter in all of the different colors that are available for this particular product variant. You can also upload images or swatches of each color so customers can easily visualize their choices.

Make sure to save any changes made before publishing them live on your store! Adding color options not only enhances customer experience but also makes it easier for them to make purchasing decisions based on their preferences.

The benefits of adding color options to product variants

Adding color options to product variants in Shopify can bring a lot of benefits for your online store. First and foremost, it enhances the user experience by allowing customers to see all available colors quickly and efficiently. This makes it easier for them to find the specific variant they want, ultimately increasing their chances of making a purchase.

Furthermore, having multiple colors as options also gives customers more control over how they personalize or customize their products based on their preferences. By offering different shades or hues, you cater to various tastes that your target audience might have.

Additionally, adding color swatches can also make your website look more visually appealing and professional. When done right, this customization option can give off an impression that you are meticulous about details that can potentially translate into positive feedback from clients.

Incorporating color options into product variants has numerous advantages when selling online; improved shopping experience for clients, better personalization options and aesthetic appeal among others.

How to create a color swatch in Shopify?

Creating a color swatch in Shopify is essential if you want to add color options to your product variants. A color swatch allows customers to quickly see the different colors available for a particular product without having to read through a list of names or descriptions.

To create a color swatch, first, log in to your Shopify account and navigate to Products. Select the product that you wish to add the color variant to and then scroll down until you see “Variants” on the left side of the screen.

Next, click on “Add Variant,” and from there, select “Add Option.” In this case, we will name it “Color” but feel free to choose any label that best fits your needs.

After naming it and clicking save changes under Options, head back over Variants under Product page settings. You’ll now have an option called ‘Select an option’. Here’s where you can start adding different colors as variations by selecting Add Another option.

Upload an image for each variation so customers can easily identify what they are looking at when selecting their preferred color. Once all images are uploaded and saved accordingly with each specific variant chosen- voila! Your new products with added variations should now be visible online!

Providing customers with clear visuals of available colors right off the bat offers them a clarity which leads to higher conversion rates for better sales outcomes!


Adding color options to your product variants is a simple yet effective way of enhancing the shopping experience of your customers. By doing so, you make it easier for them to navigate through your store and find what they are looking for quickly.

Shopify provides an easy-to-use platform that allows you to add as many colors as you want to your product variants. With the steps outlined in this article, even a beginner can create beautiful and dynamic color swatches that will entice customers to purchase from their store.

By leveraging the power of Shopify’s features like variant images and color swatches, online merchants can take their e-commerce game one step further. So what are you waiting for? Start adding some vibrant colors to your products today!