Google Global Site Tag is a tool that allows you to add specific keywords and phrases to your website’s meta data, which can then be seen by Google and other search engines. This can help to improve your website’s ranking on search engines, as well as attract more visitors from the Google SERPs. In this article, we will show you how to add Google Global Site Tag to your Shopify store.
What is a Google Ads Global Site Tag?
Google Ads is a platform used by businesses to pay for internet advertising. The platform allows businesses to place ads on different websites across the web. One way businesses use Google Ads is by using site tags. A site tag is a keyword that businesses add to their website URL in order to target ads specifically to their website visitors.
Businesses can use Google Ads to target their global audience by specifying a global site tag. When a business specifies a global site tag, all of their ads that use that site tag will be displayed on the worldwide web, regardless of the location of the business’s website. This gives businesses an opportunity to reach more people with their ads across the web, which can help them increase their online presence and grow their business.
Google tells us that a Google Global Site Tag is “a tag associated with a website that can be used to track the website’s global traffic and activity.” So what does this mean for you as a Shopify store owner?
If you use Google Analytics to monitor your online sales and traffic, you may find that adding a global site tag to your Shopify store helps to isolate your traffic data by region. This can help you to see which of your products or marketing efforts are generating the most interest in different parts of the world. Additionally, if you sell internationally, using a global site tag can help you to better identify where your customers are coming from.
How to create a Google Global Site Tag
If you’re like most e-commerce entrepreneurs, you probably spend a lot of time tweaking and improving your Shopify shop’s look and feel. But did you know that you can use Google Global Site Tags to help optimize your site for search? In this article, we’ll explain how to create and use Google Global Site Tags, and show you some of the things to know before getting started.
A Google Global Site Tag is a small piece of code that you add to your website’s root directory (usually at the top of your website’s file structure) that tells Google what content on your website should be indexed and ranked in search results.
For example, if you sell clothing online and want to improve your site’s ranking in terms of clothing-related searches, adding a “clothing” Google Global Site Tag to your website’s root directory will ensure that all the text on your website related to clothing (including sales copy, product descriptions, blog content, etc.) will be indexed and ranked by Google.
How to Add a Google Global Site Tag to Shopify
If you’re using Shopify, you’re likely using Google Shopping for your sales and marketing efforts.
Adding a global site tag to Shopify makes it easy to track the performance of your ads across different countries. You can also use this tag to monitor your customer’s activity on other websites that have partnered with Google Shopping.
To add a global site tag to your Shopify store, follow these steps:
1. Log in to your Shopify account.
2. Go to Settings > Site > Tags.
3. Click Add New and enter the following information: Store Name: Your Store’s Name
Google Site ID: YOUR GOOGLE SITE ID (can be found in the Google Adsense account settings)
Country Code: 2 (US) or 3 (EU) or 4 (AU)
Language Code: en-US or es-ES orfr-FR or it-IT
Click Save at the bottom of the page.
Your new global site tag is now live!
What are the benefits?
Google Global Site Tags are a great way to help your Shopify store stand out from the competition. Here are some of the benefits of using them:
– They’re Easy to Use: Simply create a tag and add it to all of your pages using the Google Tag Manager (GTM) platform.
– They’re Scalable: You can use as many tags as you need, and they’ll still work properly across your entire store.
– They Help Your Store Rank Higher: A well-optimized store with Global Site Tags will rank higher in search engine results pages (SERP).
– They Keep Customers Coming Back: Having a tag that resonates with your customers will keep them coming back, no matter where they are on your website.
Things to keep in mind
Global Site Tags are a way for Google and Shopify to share information about your website. When you create a Global Site Tag, Google uses it to help you rank better in search engine results pages (SERPs). A Global Site Tag is also used by Shopify to help you identify your website on their platform, track your website’s performance, and communicate with you about your site’s performance.
1. Make sure the tag is relevant to your business. For example, if you sell jewelry, make sure the tag is related to jewelry.
2. Choose a tag that will be useful for both Google and Shopify. For example, if you’re selling products on Shopify, choose a product-focused tag like “Shopify Things To Know” rather than a more generic tag like “Online Store.”
3. Make sure the tag has good potential for earning search engine traffic. For example, avoid tags that are too general (like “Blog”) or have already been taken by another site (like “Google”).
Conclusion
In this article, we have gathered Google global site tag things to know in order to help you start tagging your Shopify products the right way. By following these tips, you will be able to create more accurate product descriptions and better surface your products for sale on both platforms. If you have any questions or would like help getting started with tagging your Shopify store, don’t hesitate to reach out to us!
