How To Add Google Tag Manager In Shopify Checkout?

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With the growth of online commerce, it has become increasingly important for businesses to understand their customers’ journey and activities on their websites. Google Tag Manager is a powerful tool that can help you do just that. It gives you the visibility into what your customers are doing on your e-commerce store, so you can take strategic actions based on their behavior. In this blog post, we will explore how to add Google Tag Manager in Shopify Checkout. We will look at the various steps involved in setting up GTM as well as how to troubleshoot any issues you might experience along the way. So let’s get started!

What is Google Tag Manager?

Google Tag Manager is a free tool that makes it easy for you to add and manage your website tags. With Tag Manager, you can quickly and easily add tags to your website without having to edit your code. You can also use Tag Manager to manage other marketing and analytics tools, such as Google Analytics.

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How to add Google Tag Manager to your Shopify Checkout

Assuming you have already installed and configured Google Tag Manager, you can easily add it to your Shopify Checkout pages by following these simple steps:

1. Log in to your Shopify account and go to Online Store > Preferences.

2. Under Order Processing, select the checkbox for Enable Google Analytics tracking.

3. Enter your Google Analytics Tracking ID in the field provided.

4. Save your changes.

5. That’s it! Your Shopify Checkout pages are now being tracked with Google Tag Manager.

Also Read  How to Scrape Shopify Stores?


Google Tag Manager is a powerful tool that can help you track events on your Shopify checkout page with ease. With our step-by-step guide, you now know how to set up Google Tag Manager in Shopify Checkout. Integrating this platform into your website will allow you to better monitor and optimize customer experiences as well as gain valuable insights about user behavior on your site. Thanks for reading!