How to Customize and Optimize Shopify Checkout Page?

What is Shopify Checkout?

Shopify Checkout allows you to pay with Shopify. It is both secure and simple to use, making it one of Shopify’s most important selling points.

Shopify Checkout allows both parties to a transaction to be handled: Customers submit an order request and input payment details. They can also choose a shipping option. Merchants then have the option of accepting or rejecting the order via a central system.

Shopify Checkout offers its Partners an excellent opportunity for development. Shopify allows you to use the payment gateway as a standalone application. However, Shopify encourages third-party developers and merchants to create and market Shopify apps to enhance and diversify your checkout process.

Continue reading to learn why Shopify Checkout has been such a success and which third-party apps are we recommending.

Shopify Checkout: Benefits

Shopify Checkout is today’s best ecommerce payment gateway.

These are just a few of the many functions and features of Shopify Checkout, which position them as market leaders.

1. Flexibility

Shopify is constantly updating its features and offering annual updates to keep up with the evolving world of ecommerce.

Shopify’s native product may be powerful, but Checkout is much more flexible and versatile because third-party app developers are allowed to add any features they want. This is a huge advantage for their users, as well as the developer community. Once vetted, Shopify allows third-party apps to be sold through their app store.

2. Speed

Shopify Checkout has already processed more than 2.5 billion orders. This system is fast and efficient, which results in happier customers and more sales conversions.

3. Trust

Shopify will surpass Amazon as the most popular ecommerce platform in 2021. These numbers are astounding. Shopify Checkout has been used by more than 300 million customers. This represents $100 billion in sales and 2.5 billion orders.

Shopify, in other words, supports a large network of loyal customers around the world.

4. Close rate

High customer satisfaction equates larger sales. This is a fact that is well-known in every branch of commerce. Businesses of all sizes invest to improve customer satisfaction.

Shopify’s checkout process is simple and quick. This allows potential customers to be more patient, not get distracted by other tasks, or change their mind mid-purchase.

Shopify’s Shop Pay accelerated checkout system increases conversion rates because it beats third-party payment processors 60%.

Subscription sales

Subscription revenue is the best way to increase income for SaaS companies. Shopify Checkout allows merchants the ability to sell subscriptions in addition to one-off products. This creates an ongoing revenue stream.

Subscriptions also offer a new dimension in for third-party app developers.

Mobile optimized

It’s not surprising that 70% of shoppers shop on their mobile phones. But, it’s the reality of the world. Shopify is well-acquainted with their users. Their mobile checkout process works perfectly on mobile and has been optimized for mobile.

This results in less confusion for customers, which means higher sales conversions.

Different payment methods

Shoppay is a great way of paying for Shopify Checkout. However, it is just one of many payment options. Other payment options include Visa, MasterCard and American Express as well as Discover, Apple Pay, Google Pay, Apple Pay, Apple Pay, Google Pay, and Apple Pay.

Customers have the option to use local payment methods, multiple currencies and digital wallets.

Customer insights

Shopify collects broad data about customer behavior and gives merchants access to that information.

Baremetrics is the best way to take action on this data. Baremetrics can integrate with Shopify directly and pull all of your financial information into your dashboard for personalized insights into the business. Get a free trial from Baremetrics to see it in action.

Shopify Checkout: The best third-party apps

Shopify Checkout’s full functionality is included in the Shopify user plan. However, many third party apps are available through the Shopify app store. This makes the checkout process even more enjoyable.

These are our top picks.

One-Click Checkout

One-Click checkout allows customers to skip the shopping cart page and get straight to checkout. This app is ideal for shoppers who are in a rush.

There are three price plans available: a free plan; an unlimited plan for $9.95/month and a priority support plan for $18.95/month.

One-Click Checkout has an average rating of 4.7/5 stars. Borealis Watch Company reviews One-Click Checkout as “Great app, allows you to increase conversion rates.” The support team is responsive and quick to answer questions. Highly recommended.

Multi Currency Checkouts+

Multi Currency Checkouts+ allows users to trade in multiple currencies, without the need to code.

The basic plan is free. Standard plans cost $7.99/month and pro plans $8.99/month.

Overall rating of the app is 4.7/5 stars. Pet Creations Art Ltd. wrote, “Great app and very helpful staff!” They respond quickly and are willing to assist with any questions. I would definitely recommend.

Product Warnings at Checkout

Merchants can create product warnings that pop up for specific products in their shop using Product Warnings. These warnings could be related to shipping delays, products that are sold out, or items that can be pre-ordered.

Product Warnings offers a free version and an unlimited plan starting at $9.95/month

Overall, their rating is 4.8/5. Sun Active Inc. wrote a review that read, “Reach out to the developer to request a minor customization of the app. They responded in less than 24 hours and were friendly.

MultiBuy Sales Booster

MultiBuy Sales Booster allows customers to purchase multiple products or add many products quickly without having to click through to each product page.

You can choose a single plan starting at $2.99/month.

This app is rated 5/5 stars. Viva La Vapes reviews the app and says, “Overall, this app improves user experience tenfold.” They respond quickly to all inquiries and send a reply within 24 hours. Maximum 48 hours. This app is easy to use and highly recommended.

Shopify Unite Updates

Shopify Unite 2021 was the largest Shopify Unite event in company history. Numerous substantial updates were announced, including Shopify Hydrogen and Oxygen for Shopify app developers, as well as a brand new version of the Shopify Partners dashboard.

Shopify Partners saw one of the most significant changes: the revenue share change. Shopify is now the most profitable platform for app developers, with Shopify paying 0% on their first million dollars in revenue each year and 15% thereafter.

Shopify Checkout was also updated. Here are some highlights.

Improvements in speed and capacity

You can’t go wrong with either going big or going home. You can see the Cyber Monday sales frenzy and how Shopify Checkout has increased throughput. Shopify allows every shop to process the same volume at any given moment. This is almost 40,000 transactions per minute for each shop!

Secure app building with Checkout Extensions

Shopify Unite has a long history of optimizing their platform to benefit merchants and Shopify Partners. Sometimes, one feature update can benefit both sides of the user spectrum. Checkout Extensions are an example of this.

It is now easier to customize Shopify Shopify Checkout with Checkout Extensions. This allows merchants to expand their app development options and also gives them many more options such as in-cart sales or adding a donation button.

Shopify Scripts – Customizing the Checkout

Shopify Scripts lets developers add a variety of functions to their stores, including the checkout process. Shopify Scripts can be scaled up to increase volume.

A developer might create an app that shows estimated carbon emissions for different shipping methods so customers can make environmentally responsible choices.

Shopify Scripts allows merchants to create a unique checkout experience.

Scaling with the Payments Platform

Shopify’s new Payments Platform replaces the legacy system of integrations. This allows payment processors to connect more easily with Shopify.

Shopify Partners now have the ability to create payment gateway apps. Shopify merchants can now expand to more niche markets and sell in more places around the world.

Add your business logo

Shopify displays your store name as the default and shows it above the breadcrumbs navigation during checkout. You can upload your logo to have it displayed. Your business logo increases trust, and integrates the checkout into your storefront.

These steps will allow you to upload your custom logo into checkout

  1. Go to your store admin > Templates and click Customize for your live theme
  2. Click on Theme Settings in the left-bottom corner. Select CHECKOUT
  3. Click on Logo and select the Select image button. Upload your logo, then click on Select to confirm.
  4. Check the visual appearance. If you are satisfied, click on Save.

Your logo’s dimensions are the most important part. We don’t have any recommendations for Shopify, but we suggest a small size with a height of 40 pixels and placing it to your left. The logo will be the same height on desktop and mobile devices. It won’t need to be resized in order to preserve its original quality. These dimensions are ideal for Dawn 2.0 theme.

You can customize the Checkout Colors & Fonts

The design is another important part of the checkout experience. Shopify typically uses blue color for the buttons, and the System font. This is likely to be different than the product and cart page designs, so the experience of the flow is not seamless.

There is an easy fix.

  1. Go to your store admin > Templates and click Customize for your live theme
  2. Click on Theme Settings in the left-bottom corner. Select CHECKOUT
  3. Scroll down to Typeography, and select the font that you want for your storefront. Keep the System one if it is not available.
  4. Change the link and button colors in the Colours section to match your product/cart pages

You might also want to change the background color of your checkout if you have a dark storefront. We don’t recommend this as lighter colors are more easily adopted in forms and checkout processes.

Spotify is a great example of this dark UI. It’s not dark when it comes time to cancel your subscription (sorta a checkout process).

Modify Texts at the Checkout

Shopify Plus is required to change Shopify Checkout text. This is a common misconception. You can modify most of these text items very easily, however.

  1. Go to your store admin > Templates. Click on Actions to choose your live theme. Then, select Edit languages.
  2. You can edit the text in the top navigation by choosing Checkout and system.
  3. Once you’re done, click Save to save your changes and then review them on the live website.

To increase trust or to motivate customers to go to the next step, you can be creative with the wording. To increase security and trust, we changed the default button to “Pay now” from the aggressive “Pay now” option.

The checkout title can only be changed by you. You can change the middle part which is your store name, but the last part is defaulted to “Checkout”. However, you cannot change the format (i.e. current step – storename – checkout title).

Reduce the number of fields

This tip is perhaps the most important. You should review your existing checkout inputs and fields (both required and optional) and consider which ones you actually need. You will see a higher conversion rate if you reduce the complexity of the checkout process.

According to Bolt complex checkout is third most common reason customers abandon their checkout. Customers are increasingly concerned about privacy these days and will think twice about sharing private information.

These steps will allow you to remove certain fields from your checkout.

  1. Go to your store admin > Setting > Scroll down to Formula options
  2. Set Full Name to Must have last name and all other fields to Hidden
  3. Click the Save to confirm.

Make sure to include your shipping and payment methods. While it’s great to give options, it shouldn’t be overwhelming. You might consider disabling any shipping/payment methods you don’t use often.

Display the Continue button above the Fold

It is important to reduce the number fields in the checkout (tip #4), and the overall page widthStatcounter shows that 30% of customers are still using a desktop or laptop screen with a height of strong>768px or lower. In December 2021, 30% of customers still use a desktop/laptop screen that is higher than 768px.

The height of the Information Step is affected by many factors, including the number of fields and express checkout payments, background size, and the size of the logo.

It is important to display the Continue shipping button above the fold. The chances of the customer completing the transaction increase dramatically if they continue to proceed. Shipping is generally fine, but you cannot do much with payment.

Add Trustmarks (Trust Badges)

trust is the leading reason customers abandon the checkout or cart. Baymard Institue reports that 17% customers abandon checkout/cart because they aren’t confident with the store regarding their payment information.

Shopify apps often add trust badges to the storefront, including the cart page. However, there aren’t any way to integrate them into the checkout process.

There are however a few tricks and workarounds that can be used to increase customer trust at the checkout.

  1. Checkout with your brand logo (see tip #1).
  2. To match your storefront, customize the design and style of your checkout (see tip #2).
  3. You can change the text at checkout to build trust (see tip #3).
  4. Contact information can be added (see tip #6)

Display Contact Information or Integrate Online chat

It may increase conversion rates by displaying contact information at checkout. It builds trust by displaying a number customers can call to resolve any issues with their order. Customers may have problems and need assistance. Customers in certain countries (Konnichi Wa!) Customers in certain countries (Konnichi wa!) will call to confirm the store’s existence.

It is a good idea to include a short text that says, “Need assistance?” You can call us at X Editing the theme text is possible (see tip #3), however, it’s more elegant to adjust your logo (see Tip #1) and add additional information. It will look almost like the checkout is part of your own website if you adjust the fonts, colors and text position.

An online chat widget is a great way to display contact information. It is unlikely that you will need it on your storefront. However, we recommend including it in the checkout page (and cart page). These customers are eager to purchase your products so help them by guiding them.

Allow Express Checkout Payments

Express payments, also known as accelerated checkout, allow customers to bypass the default checkout process and instead pay using one of the support options. This will result in lower friction and higher conversion rates.

You must use Shopify Payments, or Stripe to enable express checkout in Shopify.

  1. Go to your store admin > Setting > Pays
  2. For your card payment provider, click on the Manage button (typically Shopify Payments and Stripe).
  3. Click on Save to add desired payment providers to the wallets section.

Add Favicon (Shopify plus Only)

favicon that displays your company logo is another way to build trust with your customers. This is the tiny icon that appears in every tab of your browser. These are the steps to upload your custom-made favicon.

  1. Go to your store admin > Templates and click Customize for your live theme
  2. Click on Theme Settings in the left-bottom corner and choose FAVICON
  3. Click on to select an image and upload your favicon
  4. Click on Save to review the changes on the live site. It cannot be previewed.

You can choose from JPG, PNG or GIF formats for your favicon. The optimal size is 32×32 pixels.

You can change the favicon for any page (including the cart), except the checkout. Shopify cannot load custom favicons in the checkout process unless you’re on a Shopify Plus plan. Many merchants are unhappy about this.

Offer upsells and/or cross-sells

Cross-selling and upselling have been proven to increase average order value. This is a well-established method of increasing average order value on Shopify’s pre-checkout phase. With the latest Shopify updates, such as post purchase checkout extension you can now offer cross-sells and upsells during checkout. This is because the customer does not need to enter payment information twice and the additional payment can be captured in one click (so-called “one-click payment”).

A third-party app is the only way to offer upsells after a purchase. Here is our recommendation for the best ones:

  1. Last upsell – A simple app to offer post-purchase upsells via the thank-you page or post-purchase step
  2. Promotions More advanced app with many customization options
  3. Zipify OCU is an all-in-one upsell tool that covers the entire funnel, from pre-purchase through post-purchase

Post-purchase offers should be aggressive. Offer discounts. This is your last chance to sell the customer.

Get Free Shipping and Gifts

Offer incentives to encourage customers to complete the checkout. This strategy works best when customers are offered free shipping or gifts.

There are many ways to give a gift product free of charge with a purchase. We already discussed that in our article. A dedicated app such as Gift Box is the best.

Free shipping is something that you can easily set up in your Shopify store.

  1. Go to your store admin > Setting > Delivery and shipping
  2. Click on Manage Rates in the Shipping Section.
  3. Click on To add to the specific shipping zone
  4. You can set the rate as “Setup your own rates”, or name it something like “Free Shipping.” If necessary, you can add a condition about minimum weight or price.
  5. Click on Done to see the rate at your checkout

You can also limit free shipping to certain geographies by selecting products or shipping zones.

It is best to place the free shipping information next to the add-to-cart button . This includes the minimum requirements. Visitors tend to ignore banners that are site-wide.

Offer Carbon Neutral Shipping

Shopify is committed to building a 100 year company and investing many resources to save the planet. Many of today’s shoppers are also committed to protecting the environment. It is a great way to reduce climate change’s impact and increase your conversion.

The official Shopify app Offset is available or one the third-party ones. Both are free. Third-party apps are more beneficial because they show the information to customers and allow you to choose whether to cover extra costs or leave it up to them.

Shopify, as a business, covers the cost of shipping costs when customers pay via Shop Pay.