YouTube, VOD stores and YouTube are all examples of video content. Many creators earn solid incomes by selling tutorials in business and photography topics. Video content is great for online entrepreneurs. It’s simple to set up a website and sell them. All you have to do is choose a topic that interests you. Most people can create high-quality videos to sell. You don’t have to be an expert on a topic in order to be considered an expert. That’s why research is important! We can help you sell videos online, no matter if you want to teach about cryptocurrency, storytelling or customer success management.
This article will discuss the best practices for selling videos online. We’ll also show you how to make videos online, get them online, and market them to your online customers. We’ll also discuss the best tools for selling videos online. These include ecommerce platforms that can handle large quantities of video, and modules that are designed to build video sales websites.
Continue reading to learn more!
It’s a smart thing to learn from the success stories of others when you start your online business. This means that you should look at both what has worked and what hasn’t. This information will allow us to create a step-by–step guide for how to sell video online. To avoid problems, you can check out these best practices.
Find a niche that intrigues you (and doesn’t have too much competition).
It is possible to create a website that offers a wide range of video topics. However, this marketplace of ideas has been dominated by Lynda.com and Udemy.
It’s not only more difficult to market your videos if you choose too many topics, but it also makes it harder for other content creators. It is best to choose a niche. You should also narrow that niche down to something unique and lucrative.
You want to find something that is in demand. For example, learning magic tricks with animals sounds great, but are there enough people interested? You want to be able to make money.
Make a list of topics you are interested in researching. Even if you don’t know much about the subject, start with the skills that you already have. I am skilled in technical writing, blogging and video production. I also have experience with photography, cycling, gardening, camping, as well as rock climbing.
Next, we will expand the list to include topics that are in high demand. This step introduces you to topics that may interest you but haven’t thought of before.
These sites will show you which topics have had some success online.
- Udemy
- Lynda.com
- Coursera
You can filter through these categories and concentrate more on specific niches than the “Business” or Health categories.
My search led me to niches such as no-code development and freelancing. I also found landscape photography, bread baking and meditation.
These are just a few of the things you should know. However, you will eventually learn more about the topic.
Create a Content Strategy that builds on the Competition
Next, you will need to create a content strategy that builds on the existing online content.
This can be done by opening up the courses on Lynda.com or Udemy.com. While you can look at the price to see if there are any discounts, the primary goal is to review the content, ratings and reviews.
Are there reviews that are lower than 4.5? If so, then there is room for improvement. I consider myself to be an expert in WooCommerce. Therefore, a rating of 4.4 shows that I can outperform this particular content creator. You can also expand on the content by providing more than 10.5 hours of information or breaking it into more lectures.
You can also stand out by focusing on specific experience levels. For example, if there are no courses for intermediates, you might make a course for them.
The reviews are even more important. To see what previous learners have to say about courses in your niche, click on the course details.
You will find both good and bad reviews. If you have any criticisms, mark them down so that you can make your courses more appealing. One example is a WooCommerce review that states the course owner does not respond to queries. If you create a similar course but offer exceptional support to users, it’s a great way to stand out.
It is important to read the course syllabus and ask other questions such as “are there missing any essential chapters?” or “could it use something like real world examples?” or “could they move on beyond the basics?” (e.g., marketing an online shop instead of building one).
These questions will help you create an outline of the course content. You will need to create titles for each chapter, information about the formats you prefer, and notes on ways you can improve on what was provided by your competitors. You can also create scripts for each section, as well as any extras such worksheets, visual aids or quizzes.
You can produce your videos using high-quality, but affordable software and equipment
It’s not easy to create videos. But today, there are many affordable resources and tools that can help you make it happen. The best video courses are well-received and provide value, uniqueness, quality content, and value. It’s not necessary to spend thousands on editing equipment and cameras, but it is important to understand the basics of video production.
These are some quick tips.
- Consider hiring a professional if you don’t have any experience in video production.
- A camera, microphone, lighting and editing software are essential.
- Start with the best available camera. It could be your smartphone. Learn about inexpensive lighting enhancements and purchase a tripod for your smartphone. If you are not satisfied with the results of your test, upgrade your phone or look into a consumer DSLR camera.
- A microphone that produces high quality audio at a low price is a good choice. The Blue Snowball, or any of the small desktop microphones made by Samson or Fifine are two examples. Zoom and Shure mics are worth the investment if you want the best sound quality.
- You should consider professional editing software such as Blender, Davinci Resolve and iMovie. You can also use editing apps such as Quik or Adobe Premiere Rush on your mobile device if you prefer a mobile interface.
To sell videos, create an online store
Your online store allows you to present course content, make pricing plans, and collect payment from customers.
There are many ecommerce platforms with low monthly subscriptions and beautiful design tools that can be used by non-developers.
Shopify accounts allow you to have complete control of your online store and create appealing product pages for managing your online courses. Many apps, such as Courses, integrate with Shopify to create an interface for selling online videos and tracking course completion.
There are also platforms that allow you to sell videos online. These platforms are not designed to be used for every type of online store. Instead, they focus solely on helping you sell digital courses and videos online.
Below are some of the top choices.
The Top Platforms for Selling Videos Online
These tools can be used as all-in-one video selling platforms. Although you won’t have the same level of control over the design or functionality as with Shopify platforms, they are great for beginners who don’t know much about web development. They are also great for advanced users who want all the necessary video sales tools in one package.
These are our top picks:
Checkout Page
The Checkout page platform provides a simple interface to set up a website, an online sales portal and payment plans for your videos. It takes just 10 minutes. To help students access the content, you can create subscriptions, digital downloads and many other payment options. This platform can be integrated with existing websites such as Wix, YouTube, Facebook, Wix, and YouTube.
Pros
- It provides ready-made subscription billing tools that don’t require you to hire a programmer.
- The subscription can be managed on several platforms such as email, social media or on a website.
- You can personalize your checkout by adding your branding, colors and logos.
- To create video courses, you can add a variety of files.
- You can share the tool with others to send information about your videos.
- A subscriber portal allows people to download and save video files.
- You can create memberships that allow you to access the content as long as you’re subscribed.
- Popups can be used to promote your marketing campaign.
- All pages and videos are available for viewing on mobile devices.
- You can view statistics from the backend and make improvements to what you are doing.
Cons
- It is not a complete video hosting platform. Therefore, you will need another website. Although it is technically possible to accept subscriptions with no website, it is not recommended for selling videos. You will need to manage two dashboards.
- Although the Starter plan is completely free, the 2% transaction charge is not very appealing. The Premium plan, which costs $20 per month, is a bit expensive as a starting point.
Lemonsqueezy
Lemonsqueezy allows you to manage subscriptions and sell digital downloads. You can also create an entire online store for the videos with Lemonsqueezy. This tool is more flexible than the Checkout Page tool in terms of website design. You can create an online store, homepage and landing pages. You can sell your videos and accept payments via a simple one-step payment portal. You can also choose to use the platform for email marketing, upsells, bundles, and lead magnets. All of this information is combined into one platform that provides business insight, invoicing and tax compliance information.
Pros
Support for unlimited customers, products, file storage, file delivery, and file delivery is available.
It is a complete video sales platform that allows you to create a website, make payments, and present your videos in a professional format. You don’t need a separate website.
A fully hosted checkout module is provided.
You can sell memberships and courses online with some plans.
Accepting payment methods such as PayPal and credit cards is possible.
There are many marketing tools available on the platform, including email marketing, discount codes, marketing automation, affiliate marketing and marketing automation.
You can offer chat support to customers.
The Juicy plan includes a website builder and custom domain.
Cons
The steep transaction fee for the free plan is 8% + 30 Cents per transaction.
Transaction fees are charged even for premium plans. The Sweet plan costs $29 per month but you still need to pay 3.5% + 30c per transaction.
It is impossible to sell online courses until the $79 per-month plan is in place.
SendOwl
SendOwl allows you to sell digital products. Integration with Stripe is possible. You can create your own checkout module and personalize emails for customers. You can sell directly from a SendOwl website, or integrate with another website such as WordPress. You can also integrate with Shopify to have more control over your website’s style and receive digital subscription tools from SendOwl.
It’s an excellent option for anyone who needs a platform to sell video online. It also supports affiliates and PDF stamping.
Pros
You have the option to choose between a self-hosted or hosted situation. This allows you to either integrate with your existing website or use SendOwl’s platform.
This tool includes everything you need to sell videos, deliver them to customers, market them to new customers and customize your checkout. It also allows you to secure payments, analyze data, and manage all customers.
The shopping cart is responsive and offers flexible payment options. It also supports multi-language languages.
Digital products, subscriptions and memberships can all be sold.
Marketing elements include abandoned cart emails and email marketing.
You can customize your fonts, designs and colors as well as the checkout fields, email templates, and even your email templates.
Live streaming is possible.
Analytics include income, upsell and abandoned cart.
Cons
All plans do not support unlimited storage or products. Even the Business plan has 250 products and 15GB storage.
There is no free plan.
Uscreen
Uscreen is a platform that allows you to upload, stream, and create video content. Uscreen works with almost every streaming device, including Roku and Fire TV, Android TV, and Apple TV. Uscreen allows you to concentrate on the videos while the Uscreen platform provides everything else, including uploading, organizing and streaming. Uscreen’s most distinctive feature is the ability to create your own mobile apps for iOS and Android. This allows you to process payments and serve up videos for customers who have smaller devices.
Pros
Uscreen provides tools for creating an OTT app that mirrors your video website. You don’t need to know any programming. Customers get a beautiful app that allows them to purchase, view, and interact with other users.
This system allows you to build your website from scratch without the need for integration with any other content management system. It allows you to access everything from one place, rather than having to use another. You will enjoy the highest quality video playback and resolution with the video player.
Video content management software allows you to upload, organize, and distribute your videos from one place.
Marketing and analytics tools are available to help you bring in more customers, send out promotions and understand how to expand your business model for the future.
Uscreen provides high security for payment processing and content.
Every aspect of your website or sales experience can be customized, from the content to colors. Live streaming events allow you to communicate with customers in real time.
Uscreen offers a community feature that allows you to create conversations about your videos and build a connection between everyone who views it. If you are selling courses, you can also give and receive feedback.
There are many options for monetization, including bundles, free trial, pay-per view, lifetime subscriptions and rentals. The payment processor will handle the rest.
Cons
This is one of the most expensive platforms to sell online videos. It starts at $49 per monthly. You can get even more expensive if the monthly pricing is chosen instead of the yearly. You should be able make the money back by selling a few videos.
Market Your Videos Using Tried-and-true Techniques
If you don’t market your videos to the masses, no one will be able to find your online videos. You can even market them to people who are actually interested in the content.
You can use keywords to target students, and also utilize other marketing techniques to keep them coming back.
These are the best tips and practices that have proven successful in the past for online courses and educational videos.
- Before you do anything, create an email marketing list. This will allow you to collect the email addresses of viewers in order to sell them new videos and convince them to share them with friends.
- To automatically bring back those who may have abandoned the cart but were considering buying a video, you can create an abandoned cart tool.
- Consider implementing a subscription-upsell feature in your store. This will allow you to offer additional videos and documentation during the checkout process. This is a great way increase your average sales price.
- Gift cards can be used to encourage your audience to spread the love to their friends.
- You can create coupons and use them for slower times or during the holiday season.
- Social and search engine advertising campaigns should be focused on keywords that are relevant to your videos.
- Social media influencers can generate buzz.
- Create your own social media account and upload videos for free that are targeted at potential students.
- To give previews of your videos to people and increase your email marketing list, offer free webinars or live streaming sessions.
Our conclusion on how to sell videos online
It takes patience to learn how to sell videos online. Follow these steps to test all the options for creating an online video store. You can then compare the interfaces to find which one suits your needs best. You might be the next Netflix, Vimeo!
We’d love to hear from you if you have any questions regarding how to sell video online. If you have had any success selling streaming videos, please share your thoughts!
