Why dropshipping store names matter
What’s in the name?
This is what you might think about when selecting one for your online shop.
It shouldn’t be too difficult when you have a lot more fish to fry.
Name your dropshipping shop seems too trivial to be taken seriously at first.
You are responsible for social media promotion, customer support, and many other tasks. You can only be successful if you take care of them.
Yes, it is true…but here’s what the deal is. Bricks can’t be made without straw.
Nike wouldn’t be as lucky if it was called “Sport clothing company 23” or some such thing. Nike’s success is partly due to its name.
Dropshipping can be a very competitive business. You must be different from others in order to win the competition.
This means that you should develop your brand identity . This is where your store name is important.
You must make sure you choose the right one. These tips will help you do this.
Keep it brief and memorable
Pepsi, Starbucks, Apple, Google, Reebok…
These companies all have catchy and short names. They are easy to remember once you hear them.
If you can think of something like that for your dropshipping shop, it will make a huge impact on your brand identity.
Your advertisement will catch customers’ attention and they won’t misspell the name of your store when searching for it online.
You have many options to choose from when it comes to choosing a memorable and short name.
Choose something simple
Steve Jobs’ example can be followed. Apple was his chosen name because he was currently on a fruitarian diet. Jeff Bezos chose a similar strategy: he named his online store after Amazon.
It is important to pick a simple but memorable word and use it.
A regular word is distorted
A distorting a word is another way to create a name for your dropshipping shop. Fiverr, a well-known freelance platform, just added an extra “r” to the word “Fiver” in order to make it unique. Google was created by twisting “googol” into its name. Cisco was created by taking “San Fran” from “San Francisco”.
Abbreviations are useful
To create an acronym or abbreviation, you can use acronyms. For example, BMW stands for “Bayerische Motoren Werke”, or “Bavarian Motor Works”. Simple, right? Many times, founders of companies name their businesses after their surnames. Mars and Murrie created M&M’s this way.
To make your online store name memorable, you can combine multiple words into one. Adidas is probably the most well-known example of this strategy. Adolf Dassler (whose nickname was Adi), just combined his first and second names to create the title.
This practice is common in business. IBM’s title is simply the first letter of “International Business Machines”, Intel stands for “integrated electronic” and so forth.
Alterations
Alliteration can be used to make your dropshipping store name catchy if you need it to include more than one word. For example, Paramount Pictures, Coca-Cola, Best Buy, American Airlines, etc.
You can use the names of mythological creatures and characters.
A dictionary of mythology can be used to inspire. It’s easy to find store names from the thousands of names available. Many business owners have named their brands after mythical or historical figures. Pegasus Expedite was named after the mythological winged horse.
There are many options available to you to choose your business name. It’s not a good idea to use more than two words in your business name. In order to strike a chord, the best option is to use one word.
Make sure the dropshipping shop’s name is unique
Dropshipping is all about standing out from your competition.
Customers could easily confuse you if your online store’s name is the same as your competitor’s. You could lose tons of customers this way.
These are not the best prospects, but they do exist.
You could face legal consequences for choosing a copyrighted name.
Before you decide on the name of your dropshipping shop, it is important to do market research. It should be unique.
Please don’t curse
Have you heard of BiC company
It is highly likely that you have. You will have probably come across these pencils or razors from this French company.
You may not be aware that Marcel Bich, the founder of the company, decided not to use his brain and named it after him.
You may be asking yourself, “Where is the “h?” letter?
He decided to leave it out.
Why?
English is the reason.
He wanted to start an international business. The last name of BiC founder was not easy to understand in English.
It could be confused with an English rude word, even though its spelling is slightly different.
This seems reasonable doesn’t it.
Dropshipping is an international business model. You need to ensure that your dropshipping store name does not have offensive or confusing meanings in other languages.
It doesn’t take much to learn every language in the world. You can take 8-10 of the most commonly used languages, such as English, Spanish and French.
It is also crucial to ensure that the final result cannot be read in any other way.
There’s nothing wrong in the words “therapist” and “bay”. However, when the words are combined into a domain name people might read it as: TheRapistBay.com. You see what I mean?
Dropshipping stores should be carefully examined from all angles.
Don’t forget about your domain name
Who doesn’t know about eBay?
It is difficult to find anyone who doesn’t know about it. The name of this company is well-known worldwide.
But…
Ever wonder why? What is the secret to eBay’s success?
I can assure you.
We could actually have Echo Bay. This was the name eBay’s founders came up with. It was also good for me.
The domain name “echobay.com”, however, was already occupied. They changed the domain name “Echo Bay” from “eBay” in order to match the company’s title.
What can you learn from this story?
It is important that you choose a domain name which is identical or very close to the store’s real one. Customers will find this confusing and unprofessional.
A domain name that is similar to your brand can help your website rank higher in search engine optimization. Sometimes, people don’t even bother to look at the URLs of the sites they visit. If a potential buyer is familiar with your brand name, they will likely search for your site using this name. They won’t find you if your domain name is different.
You can also base your decision on SEO when creating a storename list.
Make your dropshipping shop’s name SEO-friendly
Dropshipping is all about getting traffic.
SEO is an excellent tool to drive organic traffic to your online shop. It’s going to pay off quickly if your website is SEO-friendly , and your product page are properly optimized.
It’s possible to incorporate your keywords into the name of your store. This will provide you with great benefits. Dropshipping is a relatively new business.
It can be difficult to come up with a title that is SEO-friendly. Tshirtsonline.com, for example, would be a great domain but is already in use.
It is important to mention one thing in this instance. Your online store name may be SEO-friendly, but it might sound strange and out-of-place.
Here’s a life hack to help you choose a name that will be used for your dropshipping business
These tips helped you to think of ideas for your store’s name.
There are ways to get you started if not.
To create a dropshipping name, you can use the business names generator
Think of words that are related to your business. Next, type the words in the search box on the page you select and click “Generate”.
There are many options to choose from for your store’s name.
Use a Business Name Generator
Business name generators are a great option if you don’t know what your business name is. You have two options to choose from when searching for the name of an online business.
You simply need to enter a keyword that is relevant to your business niche and they will give you a variety of options to choose from.
If you want to sell mineral-based cosmetics online you can simply type “mineral makeup” and you’ll be presented with a number of dropshipping business names that are related to your niche.
Shopify, Oberlo and almost all other ecommerce platforms offer business name generators. These help entrepreneurs find new ideas in 10 seconds or less.
Keep it simple and keep it short
It is best to keep things simple when starting a business.
This is true even when you choose a name to your dropshipping shop.
Your business name should be simple and easily remembered by your customers. Instead of choosing PetssFood, stick with PetsFood. Why? Because it will be hard for people to recall the number of’s’ in your title.
Avoid special characters like $#&@,, as they aren’t allowed in domain names.
These characters can also be difficult to pronounce and remember.
Select a name that is unique and related to your niche.
Your unique brand identity is represented by the name of your dropshipping shop.
To do this, you will need to market research in order to find out which names are being used by your competitors. Customers can be confused if your store is named the same as the competitor’s. If your competitor calls their store Cakes&Desserts then you should avoid calling yours Desserts&Cakes.
It is important to choose a name that best describes your business’ uniqueness. Before you choose a name for your store, make sure you know your unique selling proposition. This is what sets your brand apart from other brands.
If you are selling gadgets and appliances, you can distinguish your brand by avoiding common names such as ABC Technology or XYZ Electronics.
Dropshipping businesses who are looking for unique names should also be aware that any name that sounds offensive to their customers is not a good idea.
Let’s look at a brand called BiC. This French company is well-known for its razors and pencils. Marcel Bich was the CEO of the company, but he decided to use BiC instead.
Why? Because his goal was international market targeting, including the USA.
He preferred to be safe because Bich’s American English pronunciation sounds offensive.
Dropshipping is an international business model. Owners need to select strategies that focus on global buyers and not just a local market. Make sure you pick a name that is suitable for international customers.
Name Your Dropshipping Shop Big!
You are likely to think about different milestones when you launch a new store.
Nothing is worse than having to change your store’s name after it has been launched. Choose a business name that can grow with your business.
If your product line includes several dog bowls and you intend to increase your product range, you should choose a name you are comfortable using even if you add dropshipping products. You can choose to use ‘Premium pet bowls’ instead.
Look for Trademark and Copyright Issues
You should check for legal issues such as trademarks or copyrights in relation to the business name you have chosen.
Trademarks grant owners the exclusive right to use their business name commercially. It allows business owners to make sure that their chosen name will not be used in any other business.
Avoid using business names already in use. The key here is to choose something original, relevant, and most importantly, unique.
Do not choose a name that contains a trademark of a well-known brand. You should not choose ‘AppleGadgets” or ‘NikeShoes, as these names have trademarks from other brands.
Pro tip: Register your brand name as trademark to ensure that you have exclusive rights to commercially use it.
Check for Availability
You should also check if your ideas are already available when you choose a name to go with your dropshipping company.
You are correct. Domain names are what we’re referring to. There are many online tools that can be used to verify the availability of your domain name.
If you are targeting the US audience, or other English-speaking countries, make sure to secure the domain.com.
Since the dawn of the internet,.com domains are widely trusted and used by international users. The.com domain is used by almost all famous brands and dropshipping shops.
Pro tip: Make sure to find the right social media handles for you brand when choosing your domain name.
Aesthetics
Dropshipping should have a name that combines both aesthetic appeal and technical superiority.
Repetitioned syllables not only make it easy to read and remember but also sound and look attractive.
Dunkin Donuts, Coca-Cola and others are just a few examples. These names require creativity. But, if you do it right, they can create a rhythm in your listener’s head.
Buzz words such as Boom and Swoosh can add an unusual touch to your brand’s name.
Last words
The name you choose for your dropshipping business is crucial for its long-term success. You should research your competitors and come up with a name that will be memorable, relevant, and unique.
Ask your family and friends to help you pick the name of your dropshipping shop. You should make a list, organize them and sort them to find the best ones.
If you find it difficult to choose a name, you can use our free business name generators. All the best.
