How to Sell and What to Sell on Shopify Store?

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It’s finally your big moment. Now that you have built your store, you are ready to learn how to sell on Shopify. You might start at zero today (we all do). Let’s work together to build the foundations that will allow you to be the proud owner in a few months of a Shopify store.

Shopify: 13 ways to sell

1. Facebook Ads

Facebook ads allows you to advertise on Facebook and Instagram. Your ads must be targeted to Shopify users in order to sell. This can be done by targeting Facebook pages. If you are certain that a large brand has the customer you want, you can add their page to your interest. To increase conversion rates, you must ensure your audience is broad.

2. Facebook Groups

Facebook recently made it possible for online retailers to post in Facebook Groups to promote their business. This is still in its early stages, so it’s not possible to be ahead of the rest. You can boost your brand’s visibility by posting to your business page. You shouldn’t spam every group within your niche with this opportunity. This is the fastest way to get banned. If you have a yoga online shop, you can still post to popular Facebook yoga groups, engaging with other members and creating your own. Facebook groups are a great way to grow your Facebook fans if you sell on Shopify.

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3. Instagram Stories

You should build your Instagram account if you are learning to sell on Shopify. To increase your chances of selling Instagram Stories, you will need at least 10,000 followers. Instagram Stories allows users to swipe up to go to your product page, bringing them closer towards making a purchase. To do a sponsored Instagram Story, you can partner up with an Instagram account (such as a fanpage) to create it. If you have a pet shop, you could reach out to a fan page to pay for a sponsored Story post. This will increase your website’s visibility. This is a great option for small brands that have not yet built a large following.

4. Instagram Fan Pages

In the past, I have partnered with influencers as well as fan pages. In my experience, the conversion rates and rates for influencers are lower than the rates. It’s better to offer an affiliate commission per sale when you partner with influencers to keep costs down, at least initially, while you work out the details. Fan pages are more targeted, which allows you to find other pages that share your interests. There are many fan pages that focus on fashion, pets and beauty. To drive traffic to your website, you can send a direct message to these fan pages asking for a shout out in a story or post. You might decide to create your own fan page based on an interest to increase sales and lower your acquisition costs.

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5. Partner with affiliates

Partnering with affiliate marketers is one of the ways I have been using lately to get new customers. Amazon is a huge powerhouse with one of the largest affiliate programs. This has helped to propel their online store to the top in the world. Although your affiliate program may not be as large, it is still possible to have a lot of affiliates. This can be done in two ways. The first is to reach out to existing customers and ask them to become affiliates. They’re more likely to recommend your products to friends and family because they have already bought from you. You can also do backlinking outreach. You can also reach out to other articles that include keywords such as “best fashion websites”, and offer an affiliate commission for brands who use your link in their articles. Reach out to fashion bloggers to offer a sponsored review and compensation via an affiliate link.

6. Content Marketing

Because content marketing is slow and takes a long time, most Shopify stores won’t bother. You will need to start small and use long-tail keywords within your niche. Blog posts will be written about topics that are relevant to your customers. If you are a blogger and specialize in beauty, you might post a blog about how to make fake eyelashes. Each blog post should contain approximately 2,000 words. They don’t have to be written every day. Start with just one or two posts per week. You’ll start to see traffic from these blog posts in a few months. You can monetize blog traffic with a retargeting advertising for a lower price than traditional Facebook ads. You’ll be more likely convert these visitors if you have the right niche traffic to your site. Your blog will grow in popularity, which will lead to more sales. It takes a lot to get started, and it can be frustrating for some people. It is important to persevere and work hard.

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7. Bundle Apps

Bundle apps were the most popular on Shopify. To find the bundle app that suits your needs and budget, you can search the Shopify Store. This bundle app is not necessary if you are just starting out with your business and have a limited budget. After you have figured out your ads, and started generating Shopify sales, you will want to invest in one. Bundle apps are great because you can sell more the same product and not have to find as many customers. If you sell fake eyelashes and someone is looking for one, you could offer them a bundle deal that includes a discount. You don’t have to offer a huge discount. It will help you increase sales and make it more likely that customers return to your store. It’s amazing how many customers will buy more of the same product when they check out. This strategy worked very well for us.

8. Partner with Influencers

There are no two influencers the same, so a partnership can either be hugely successful or fail. You shouldn’t pay compensation to influencers if you have a low budget. To keep your risk low and learn Shopify, it’s a good idea to begin with affiliate commission. If the influencer takes custom photos or videos of the product, you need to compensate them in order to be able use the content for your ads. Remember that influencers are not always the right audience for your targeted audience when you partner with them for sponsored posts. An example: A female influencer may post a picture in your dress, but many of her followers might be male. To ensure that you are a good match, it is important to use tools to identify the followers of the influencers to which you reach out.

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9. Each page should have a call to action

You must optimize every page on your website if you want to sell on Shopify. You don’t just need to optimize the product page. Your About US page, homepage and any other pages of your website will be visited by people. Add products to these pages. Add your top-selling product to your homepage by creating a “Featured Product” section in your theme’s “Sections”. A featured product can be added to your About Us page. People may still be researching your store before making a purchase. These pages can be used to highlight your products and make it easy for customers to buy.

10. Referral traffic

If your website isn’t getting any traffic, the best way to increase it is to get help from other websites. To find out the backlinks to your competitors, you can use SEO Tools. Once you know who links to your competitors, it is possible to reach out and request a link in exchange. You can also search for abandoned online stores within your niche and contact them to tell them the link is broken. This strategy is free and will help you get steady traffic to your site within the first few days. While some may request compensation, you can always say no. To be listed under a competing niche online store, you can submit your online shop to Finder.

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11. Host a giveaway

Giveaways can be a great way of increasing brand awareness and driving traffic to your site. To promote the giveaway in the right niche Facebook groups (with permission from the group admin), giveaway websites or partner with a well-known blogger to get the traffic you need. You can also offer a runner-up prize to anyone who doesn’t win the main prize. What is the runner-up prize? A $5 gift certificate to your online shop. This deal is not a way to lose money. The $5 discount should work the same way as a discount. Make sure that your products are priced appropriately.

12. Pinterest Group Boards

You can reach a wider audience with Pinterest group boards, even if yours is small. You can find groups boards in popular niches using tools like Pinterest Groupie. Pinterest also allows you to search for niche group boards. For example, searching “kitchen group boards” under Pinterest’s board section. To be accepted, contact the board owner. It’s a numbers game, so the more people that you contact, the more likely you will be accepted. You may not be accepted by all members of their group boards, but it’s possible to join some. Even if you are accepted to group boards, you will still want to post on your boards. This helps increase your Pinterest traffic and your website’s visibility.

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13. Review of Import Products

Your online store may not be fully social proof yet, especially if it is just a few days old. You can generate sales with every little validation. Import AliExpress reviews onto your website is one way to gain social proof early on. Although they may not have bought directly from your store, the customers have already purchased the exact same product from the same supplier. The product reviews can be verified. You may also be able to include photos that will help customers make informed decisions when they visit your website. Ads driving traffic to your product pages will convert better as customers can view photos and learn more about what the product is all about. Sometimes customer reviews are more valuable than a product listing that describes the same item.

It’s one thing to create a Shopify shop, but it’s another to make it a success. You need to sell products with a high profit margin and a high purchasing rate in order to grow your shop quickly. Now comes the big question: What products should you sell on Shopify?

This comprehensive guide to products for selling online has been compiled after extensive research. This guide will help you identify profitable niches and the top-selling products in these niches.

This comprehensive guide will help you find the best products to sell online, whether you are looking for existing trends or new curated product styles.

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Shopify allows you to sell anything

Shopify isn’t a marketplace like Amazon or eBay, but it is a platform that allows businesses and individuals to set up online shops. It is easy to think that Shopify can sell any product. This is false. Shopify cannot sell everything.

To use Shopify to create an online store, you must follow the Acceptable Use Policy. This policy also prohibits eCommerce entrepreneurs selling restricted items.

Which are the best products to sell on Shopify?

You must know what products you want to sell in order to have a Shopify store that is successful. Your store’s success can be affected by the selection of the right products, as not all products are sold on Shopify.

To help you choose the right products to sell online, we have listed lucrative niche ideas.

Shopify Store Ideas: Products

Food Products

You can sell food products on Shopify. Why? It is because we all need to eat in order to survive. With a steady growth rate, food demand will continue to grow.

Grand View Research estimates that the U.S. packaged foods market value was $ 996.56 billion in 2020. It is projected to grow at 4.1% compound annual growth rate (CAGR), from 2021 through 2028. The online distribution channel is expected to see the highest CAGR at 8.5% during the same time.

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It is a smart move to include food products to your online store. Here are some product ideas:

  • Snacks in packages
  • Tea and coffee
  • Pickles
  • Keto foods
  • Spices
  • Muffins, bread, cookies
  • Instant mixes
  • Chips

Products for Business

These products help companies manage their business. These products are also known as b2b goods.

Online selling of business products has huge potential. It is because 17% US b2b sales will be digitalized in 2023.

There are many categories of business products. These include raw materials & components as well as repair supplies.

The following two categories, however, are highly in demand:

Office Products

Essential office supplies are essential for any office. These supplies include blank paper, pre-printed forms and merchant supplies.

Laptop stands

Laptop stands can be used for many purposes. They are used for many reasons. These include lowering laptop screens to eye level, improving typing efficiency, and preventing laptops from overheating. An excellent way to increase sales is to sell laptop stands online.

Health and fitness

It is becoming more common to be healthy and fit. This means that fitness and health products are highly in demand. The research report indicates that the U.S. market for cardiovascular equipment is expected to grow at a more than 11% CAGR between 2027 and 2027.

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These are the top-selling health and fitness products.

Jade Rollers

Jade rollers are believed to reduce swelling, increase blood flow, and help products penetrate deeper into the skin. Jade rollers of high quality are sought-after by customers. Selling them can help you increase your sales.

Massage guns

Massage guns are used by health and fitness professionals to relieve muscle pain, reduce injuries, and provide quick pain relief. It is a great way to increase your sales.

Yoga Mats

Yoga mats are in high demand because of the growing popularity of Yoga across all age groups.

Matcha Powder

Matcha powder is used in many ways. Matcha teas, matcha lattes, tea, and even desserts are all possible uses. Selling matcha powers is a great way to increase your sales.

These products are not the only ones that are popular. Aqua training bags, vibration plates and battle ropes, as well as protein powder and lip balms, are also in high demand.

Maternity Products

You can add maternity products to the product portfolio if you are unsure whether to sell or not maternity products. The maternity market in North America is expected to reach $3B by 2023, with a high compound annual growth rate.

These are the top-selling products in this niche.

  • Maternity clothing
  • Support band for the belly
  • Body pillow
  • Bra support
  • Pregnancy books
  • Comfortable shoes
  • Hot water bottle
  • Shocks of compression
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Digital Products

According to Market Intelligence, the North American consumer electronics market is expected to grow at 6.5% CAGR between 2017 and 2030. This niche offers many growth opportunities.

These are the two most popular products in this category.

Portable LED Projectors

Both at home and in the office, LED projectors can be used. They are an excellent addition to your product line.


According to Mordor intelligence, the North American smartwatch market will grow at a CAGR rate of 9.57% between 2018-2026. Selling smartwatches can increase sales.

Accessories for Travel

Shopify’s travel accessories category is a lucrative one. There was a lot of demand in Pre Covid for travel-related items. According to IBISWorld in 2019, the US handbag, luggage and accessory industry was worth approximately $15.8 billion.

As the US was suffering from a coronavirus pandemic, 2020 saw a drop in demand for accessories for travelers. The pandemic also ravaged the travel industry.

The coronavirus situation is improving, so the demand for accessories for travel is increasing. According to IBISWorld, the industry of handbags, luggage and accessory stores will see 9.2% growth by 2021.

These are the two most popular products in this niche:

Neck pillows

Neck pillows are made to support the head and prevent stiffness. They can also reduce sleep apnea or snoring. Neck pillows are sold as a commodity because of their many benefits.

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Travel Belts

Travel money belts protect money and valuable items from prying eyes. Travel belts are an essential accessory for travelers. You can offer your customers many options because there are so many designs to choose from when you make travel belts.

Home Improvement

A report by the Home Improvement Research Institute states that the market for home improvements is expected to grow strongly by 9.9% and 5.7% respectively in 2021-2022.

Selling home improvement products can be a smart strategy to increase sales. Either you want to create a Shopify store for home improvement products or add them to your existing product lines.

These are the top home improvement products you can sell online.

Air Purifiers

Sometimes, indoor quality may be worse than outdoor air. Selling air purifiers at home can be more lucrative than ever.


There are many options for bookends. They are used to organize books and also add style to their homes. Bookends are a great addition to any home improvement product line.

Indoor Plants

Indoor plants are a popular choice because they have a healing effect. Indoor gardening was a popular hobby during the coronavirus pandemic. This increased the demand for indoor plants.

Kitchen Accessories

Many people are rekindling their love of home-cooked meals after lockdowns. More people spend time in the kitchen making their favorite dishes.

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Statista projected the US’s total retail sales of kitchen gadgets at $17.6 Billion in 2021. This value is projected to reach $19.6 billion in 2024. This means that you’ll have many potential customers for kitchen accessories.

These are the top-selling products in this niche.

Electric Kettles

The electric kettle is very popular in kitchen accessories. It is a popular choice for those who love tea and coffee because of the ease and speed with which it boils water. It is easy to find a variety of electric kettles that you can use for your ecommerce store. This makes it an excellent addition to your product range.

Air Fryer

Air fryers are becoming more popular and customers are treating them as if they were hotcakes. Air fryers are expected to increase sales in your Shopify store due to their ability to reduce calories and heat quickly.

How to choose what to sell on Shopify

After doing your research, you should make a decision about what products to sell on Shopify. Shopify cannot allow you to choose products that are being sold by your competitors.

Before you decide what products to sell on Shopify, consider both the present and future potential of the products.

Here are some ways to find the best-selling products in any niche.

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Use Google Trends

Google Trends is a Google tool that you can use to analyze search interest for a keyword or topic over time.

These are the steps you need to follow to use Google Trends to locate the best-selling products.

  • Google Trends – Search for keyword or search term
  • Use filters to determine search interest in a specific geographical location for your keyword or term.
  • To get a clearer picture of the search interest for your keyword, or search term, compare it with other key phrases from your niche.

Google Trends makes it easy to find the products that people are interested in using.

Take into consideration Seasonality

All customers do seasonal shopping. You can therefore sell seasonal products as the appropriate season approaches. Google Trends can help you find seasonal trends. You should choose seasonal products that are available throughout the year. You should choose products with stable graphs in Google Trends.

Consider Customer Needs

Your Shopify store will be more successful if you sell products your customers actually need. How do you find out what your customers want? Ask your audience.

To learn more about your target market, you can use surveys, quizzes and virtual customer meetups. A good way to get to know your target audience is to seek out the assistance of an independent trend company that conducts customer research.

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Keyword Research

Keyword research is crucial in deciding what products to sell on Shopify. Google Keyword Planner, Ubersuggest and SEMrush all provide reliable tools for researching keywords. Any tool is fine.

To find the most popular products on Shopify, start by searching for common keywords and search terms in your niche.

Take a look at the Average Search Volume

The average search volume is an important factor to consider when researching keywords for your Shopify store. A high exact match search volume can indicate that people are searching for these products. This could make it a lucrative strategy to choose these products for your Estore.

Locate a niche or industry that is right for your online store

The first step in opening your Estore is to choose a niche. You read that right. To start an e-commerce store, you must choose a niche or industry. Because niche stores allow you to target a specific audience and run marketing campaigns more efficiently,

Google Trends, Google Search and keyword search are all options to locate a profitable niche, industry or product category.

Do Competition and Market Research

Market research and competition analysis are important. You can learn a lot about your market and competitors by studying them closely. You will then be able choose products that have steady growth and a stable market.

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To see what strategies your competition are using, you can also check Google Shopping results. This will allow you to plan better and reach a broader audience.

Take a look at Google Ads

Paid ads can provide valuable insight when you are searching for the right products for your store. Google Shopping ads and Google Display ads can give you information about the hot products in each product category. This is because business owners are more likely to place paid ads for similar products. Google ads can also tell you about your competitors – their pricing, copywriting, positioning, and so on.

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