How to Send Abandoned Cart Emails in Shopify?

Have you ever been shopping online and clicked on an item you were interested in, only to leave the site before completing your purchase? Chances are, you have. In fact, abandoned cart emails are one of the most effective types of email marketing. Abandoned cart emails are a great way to recover lost sales and boost your conversion rate. But how do you set them up in Shopify? In this blog post, we will walk you through the process step-by-step. By the end, you will know how to send abandoned cart emails like a pro!

What is an abandoned cart email?

Abandoned cart emails are a type of email that is sent to customers who have started the checkout process on your website but did not complete their purchase. These emails typically include information about the items left in the cart, as well as a call-to-action to encourage the customer to complete their purchase.

Abandoned cart emails can be an effective way to recover lost sales and boost your overall conversion rate. However, it is important to make sure that your abandoned cart email strategy is compliant with privacy laws, such as the General Data Protection Regulation (GDPR).

If you are using Shopify to power your online store, then there are a few different ways you can set up automated abandoned cart emails. In this article, we will show you how to send abandoned cart emails in Shopify.

Why do you need abandoned cart emails?

When a customer abandons their shopping cart, it’s important to reach out and remind them of what they’re missing out on! This is where abandoned cart emails come in.

Abandoned cart emails are an essential part of any ecommerce strategy, as they can help recover lost sales and boost your bottom line.

There are a few key reasons why you need abandoned cart emails:

1. They’re Effective

Abandoned cart emails have been shown to be highly effective in recovering lost sales. In fact, studies have shown that they can recover up to 20% of all abandoned carts!

2. They’re Easy to Set Up

Setting up an abandoned cart email campaign is easy to do with most ecommerce platforms, including Shopify. You can set up automated emails that will go out to customers who abandon their carts, without having to lift a finger!

3. They’re Customizable

You can customize your abandoned cart emails to match your brand voice and style. This helps create a more seamless experience for your customers and increases the chances that they’ll convert.

4. They’re Automated

Once you set up your abandoned cart email campaign, it will run automatically in the background. This means that you can focus on other aspects of your business while still recovering lost sales.

How to send abandoned cart emails in Shopify?

The first step is to go to your Shopify admin and click on the “Discounts” tab.

Next, click on the “Create Discount” button.

In the “Discount Type” section, select the “Percentage off” option and then enter the percentage amount you want to offer in the “Percentage” field.

In the “Apply discount to” section, select the specific product or collection that you want to offer the discount for. If you want to offer the discount for all products in your store, leave this section blank.

In the “Minimum purchase amount” field, enter the minimum purchase amount that is required for customers to receive the discount. For example, if you enter 100 then customers will need to spend at least $100 in your store before they receive the discount.

In the “Valid until” field, select how long you want the discount to be valid for. For example, if you want customers to have one week to use the discount then you would select “1 week from now” from this drop-down menu.

Finally, click on the “Create Discount” button and your discount will be created!

The best abandoned cart email examples

When it comes to abandoned cart emails, the best examples are those that are clear, concise, and include a strong call-to-action. Here are a few examples of great abandoned cart emails:

Subject Line: Don’t forget your purchase!

Hi [First Name],

We noticed you didn’t complete your purchase of the [Product Name]. Is everything alright? We just want to make sure you’re happy with your purchase.

If you have any questions or concerns, please don’t hesitate to contact us. We’re always here to help.

Thank you for shopping with us!

[Your Name]

Subject Line: Your order is still waiting for you!

Hi [First Name], We noticed you didn’t finish checking out on your last visit to our store. Your order is still waiting for you! Click here to finish checking out now. Thanks for shopping with us! [Your Name]

How to increase your conversion rate with abandoned cart emails

If you’re looking to increase your conversion rate, one of the best things you can do is send abandoned cart emails. By reaching out to customers who have left items in their shopping carts, you can remind them of what they were interested in and persuade them to come back and complete their purchase.

In this article, we’ll show you how to set up abandoned cart emails in Shopify so that you can start recovering lost sales and boosting your bottom line.

First, you’ll need to make sure that you have the Abandoned Cart app installed and activated. Once you’ve done that, you can start setting up your first email.

Next, you’ll need to decide what kind of message you want to send. The most effective abandoned cart emails are personal and relevant to the customer’s interests. You’ll also want to make sure that your subject line is catchy and includes a sense of urgency.

Finally, you’ll need to test your email before sending it out to your entire list. This will help you ensure that everything looks correct and that your message is getting through.

Once you’ve followed all of these steps, you should start seeing an increase in your conversion rate. So don’t wait any longer – start sending those abandoned cart emails today!


Sending abandoned cart emails is a great way to recover lost sales and boost your Shopify business. With a few simple steps, you can set up automatic abandoned cart emails that will be sent to customers who abandon their shopping carts. You can also customize the emails to include personal touches that will encourage customers to come back and complete their purchase.