Last Updated on April 28, 2021
Expert Ways to Reduce Shopping Cart Abandonment
Abandoned shopping carts are familiar to any e-commerce company owner. Only to give up right before ordering, consumers browse through the shop and stock up on things they’re interested in.
Almost 70 percent of sales are left incomplete, surveys reveal. And if you’re not serious about that amount, odds are, you’re losing more money than you thought.
If you’re interested to see how you can stop the store’s discarded carts, you’re in luck. You’ll find ten sure-fire ways to address the shopping abandonment dilemma in this article.
Let’s get there!
Reduce shipping price shock
The number one explanation that individuals leave their shopping carts is costly shipping costs. And, given the fact that business giants like Amazon are spoiling their customers with quick and inexpensive shipping rates for each order, it’s not that shocking.
Although this is fantastic news for clients, smaller dealers like you have to find out how to meet shoppers’ needs. Somebody needs to pay for postage at the end of the day, so here’s what you can do:
- Add delivery charges to a product’s price and use free shipping as one of the store’s key selling points.
To reduce the friction involved with delivery fees at checkout, Toyshades integrates shipping costs into its merchandise pricing.
Printful’s Startup Vitamins shop has had tremendous success doing this; offering free delivery is one of the highest-recommended ecommerce marketing tactics out there.
Build trust with safe payment options
You’d never give a stranger your wallet over. But why would you want someone to fork over their payment details online to a website they’ve never visited before?
Consumers are always hesitant about who to trust and which businesses to buy.
This is why confidence and openness are critical to the success of your e-commerce sector. The second largest reason why customers leave carts before checkout is payment protection. Shoppers want the guarantee that their confidential records will not be endangered and that down the line; there will be no unexpected costs.
To show consumers it’s safe to order from you, install confidence badges and payment provider icons on your website. Here’s how Fashion Nova showcases payment solutions on their website to create consumer trust using payment provider icons.
Customers are likely to invest more online on websites they feel they can trust, so showing consumer feedback is a bonus tip for building trust. People believe in websites on which others have shopped. It would help if you foresaw both an improvement in total order volume and client satisfaction, with stable payment systems in place.
Create an exit-intent strategy
The best goods and promotions are always on the lookout for online shoppers. So it makes sense for others to add a product to their shopping cart, only to find they want more testing to be done. That is why it’s essential to have an exit-intent plan.
In e-commerce, an exit strategy is all about supplying a customer with a bit of value as they want to abandon the platform. We like to call them popups with exit-intent. This will include providing:
- Contests or chances to win with prizes
- Free shipping offers
- Downloadable content
Care of what customers are looking at and how they should stay with you. On any page of your website, you don’t need to introduce an escape purpose popup, but seriously consider applying it to:
- Product pages
- Category pages
- Check out pages
Any page on your website shows that the customer has browsed further into your material and has any chance of buying. Even if users happen to leave, all hope is not yet lost, and you can send emails about cart abandonment, more details on that later.
Run a promotion
According to Statista, if they can’t locate a discount code or voucher, 8 percent of clients leave their cart. The same study reveals that if the code they learned doesn’t work, 46 percent of online shoppers ditch their carts.
Such results show that some shoppers are die-hard deal-seekers and can hunt for the right discounts high and low before pulling the trigger and making a buy. And they’re going to go somewhere else if they can’t find it on your pages.
Discounts, loyalty deals, and bulk-buy pricing are common business strategies that help marketers create loyalty to consumers and improve their value for life.
The chance of having them back is significantly decreased if a customer leaves your site. So hit when it is heavy with the iron: showcase popups, page banners, and sidebars with exclusive discounts.
When it comes to sales and offers, Forever 21 is one of the most significant locations.
Have a transparent and flexible return policy
A non-existent one is the only thing worse than a low return policy. Sixty-six percent of shoppers believe that the stronger the return policy, the more they are likely to buy, Return Cloud reports.
And it makes perfect sense. Internet shoppers can’t touch the items directly because no one wants to buy anything in person that doesn’t look correct.
If you don’t give free returns, does a test drive and determine if you intend to do something. Here is how you can start:
- If the trial is over, compare the number of purchases generated in that 30-day cycle with sales generated before it. Give free returns on all goods for 30 days.
- Then subtract from an elevated volume of revenue the cost of returns to decide if a versatile return strategy fits the bottom line.
Offer reliable customer service.
When you’re in the clothes store, don’t you hate it and you have a concern, but no one is around to help? In real life, you wouldn’t like it, so why would your online customers do so?
Another big reason why shopping carts are lost is poor customer service (or a lack of it).
It’s conceivable that the order could not be done by shoppers because there was a logistical error. Or they may have had concerns about the products, distribution, or refunds.
Let the client know that when they need you the most, your brand is available. Also, don’t forget that many clients tend to connect through different networks with firms, which is why there should be many options to get in contact with you.
The most famous channels among online shoppers for communication are:
- Live Chat
- FAQ page
- Social media DMs
- Social media comments
Develop the Website User Service
On your website, any little information will either drive incoming guests away or make them linger.Shopify found that since the website failed or timed out, 39 percent of consumers surveyed didn’t complete an order. When it comes to providing an excellent experience for clients on the website:
- I am using a theme for mobile-friendly websites. From any smartphone, let customers browse your web. Knowing that 79% of smartphone users have purchased their mobile phones in the last six months, it is essential to have a mobile-friendly template.
- Boost the loading speed on your web. A sluggish website will turn consumers off, impact your Google rating, and future massive revenue losses at the expense. Check the loading speed of your website using GTMetrix and learn how to make it quicker.
- Use flattering product images. If a photo is worth a thousand words, a pleased consumer is worth an appealing product image. Using professional product photos builds consumer confidence and makes it easy for them to make their purchase choices.
Send abandoned cart emails
If a customer has registered to your online store and has built an account, you can usually contact them by email.
To send cart abandonment emails to consumers who have left their orders incomplete, use email automation services like MailChimp. This is another chance to advertise the products and remind buyers of the purchase they have left behind.
A friendly nudge would do no wrong; just let it stand out by your abandoned cart email:
- Getting a catchy line of subject matter
- Highlighting one specific (popular) product
- Creative copywriting is a fantastic way to highlight the ideals of the company.
- Give a discount, but consumers can expect a discount email after each abandoned cart and be vigilant about it.
- Cart abandonment emails are smart to remind consumers how many bonus points they have to get them to use them if you have a rewards scheme.
Use retargeting ads to bring customers back.
If the consumer abandoned the website or did not open the cart abandonment text, the war is not lost. By using retargeting marketing, you can still hit them.
Let me briefly clarify how they work in case you’re not familiar with retargeting advertising.
While at work, somebody is on your website, itching to purchase your stuff. Then the manager and the prospective client desperately shut their window tab out of nowhere-boom-in walks. It happens all the time.
And how can you get back the shopper? By utilizing commercials for retargeting.
On Facebook, Instagram, and Google, retargeted advertisements are mostly used. Based on individual page views, location, and the number of sessions, they target and segment users.
Start recovering abandoned carts.
One of the fastest and simplest ways to get more money from the platform is to reduce shopping carts’ abandonment. You don’t need all these strategies to be applied; even a handful will help you step in the right direction.
Do you have tips of your own on how to stop abandoning carts? I would love to hear your opinions! Comment below!