How To Send Newsletter in Shopify?

Are you looking to boost your sales and keep your customers engaged with your brand? Sending newsletters is the perfect solution! Newsletters are a great way to keep in touch with your customers, promote new products or services, and increase customer loyalty.

 But how do you send them efficiently without spending too much time on it? Shopify has got you covered! In this blog post, we will show you the best ways to send newsletters through Shopify and automate the process for maximum effectiveness. So let’s get started!

Why Send a Newsletter?

Newsletters are a great way to keep your customers informed and engaged with your brand. By sending regular newsletters, you can share new products, promotions, updates, and interesting content that your subscribers will appreciate. These emails help to build trust between you and your audience by providing valuable information that keeps them interested in what you have to offer.

Sending newsletters is also an effective marketing strategy for e-commerce businesses because it helps drive traffic back to your website. When users click on links in the email or go directly to the site from the newsletter, they’re more likely to make a purchase since they’ve already shown interest in what you’re promoting.

Another benefit of sending newsletters is that it allows you to segment your audience based on their interests or behaviors. This means you can tailor each newsletter specifically for certain groups of people who are more likely to be interested in specific products or services.

Newsletters are a powerful tool for businesses looking to increase engagement with their audience while driving traffic back to their website.

What’s the Best Way to Send a Newsletter in Shopify?

Shopify offers various options for sending newsletters, but which is the best way? Well, it depends on your needs and preferences. Here are some popular ways to send a newsletter in Shopify:

1. Use Shopify Email: This built-in email marketing tool allows you to create and send newsletters directly from your Shopify account. It’s easy to use, with pre-designed templates that you can customize.

2. Integrate with Third-party Apps: If you prefer using third-party apps like Mailchimp or Constant Contact, you can integrate them with your Shopify store for seamless newsletter management.

3. Install Newsletter Apps: There are many newsletter apps available in the Shopify App Store that offer additional features such as abandoned cart recovery emails and segmentation tools.

4. Hire an Expert: If you’re not confident in creating newsletters yourself or don’t have the time, consider hiring an expert who specializes in email marketing to handle it for you.

Ultimately, finding the best way to send a newsletter boils down to what works best for your business goals and resources. Consider trying out different methods until you find one that fits perfectly!

How to Set Up Shopify Email Marketing

Setting up email marketing in Shopify can be a valuable way to communicate with your customers and promote your products. To get started, you’ll need to navigate to the “Marketing” section of your Shopify dashboard and select “Email campaigns.”

From there, you can create a new campaign or choose from pre-designed templates. You’ll then customize the content, including subject lines and call-to-action buttons.

Before sending out any emails, it’s important to ensure that all recipients have given their consent to receive marketing materials from you. This means incorporating opt-in forms on your website and providing an easy way for users to unsubscribe if they wish.

You can also segment your email list based on customer behavior, such as purchase history or browsing activity. This allows for targeted messaging that is more likely to result in conversions.

Make sure to test different elements of your email campaigns – including subject lines, content formatting, and send times – so that you can optimize future communications for maximum engagement.

How to Automate Your Shopify Newsletters

Automating your newsletters is an excellent way to save time and streamline your marketing efforts. With Shopify, it’s easy to set up automated email campaigns that send targeted messages to specific customers at the right time.

The first step in automating your Shopify newsletters is choosing the right email marketing app. There are plenty of options available, but some popular choices include Klaviyo, Omnisend, and Mailchimp.

Once you’ve chosen an app, you can begin creating automated workflows that trigger emails based on customer behavior. For example, you might set up a welcome series for new subscribers or a cart abandonment sequence for customers who leave items in their shopping carts without completing their purchase.

To create these workflows in Shopify, navigate to the Marketing section of your dashboard and select “Email.” From there, choose “Automations” and follow the prompts to create your desired workflow.

It’s essential to track the performance of your automated campaigns regularly. By analyzing open rates, click-through rates, and conversion rates over time, you can optimize your emails for better results.

In conclusion: Automating your Shopify newsletters has numerous benefits that can help boost engagement with customers while saving valuable time. Choose an email marketing app that suits your needs best and start building out workflows today!


To sum it up, sending newsletters is an essential part of any successful eCommerce business. It helps you keep your customers engaged and informed about your latest products, promotions, and updates.

Shopify offers various options to send newsletters such as through email marketing integrations or third-party apps. With these tools, you can easily create professional-looking emails without the need for technical knowledge or design skills.

Additionally, Shopify allows you to automate your newsletter campaigns so that they can be sent out at specific intervals or triggered by certain actions. This saves time while ensuring a consistent stream of communication with your customers.

Sending newsletters in Shopify is not only simple but also an effective way to retain loyal customers and drive sales. By following the steps outlined in this guide, you’ll be well on your way to achieving success with email marketing in Shopify!