How to Use Color Swatches in Shopify?

Color swatches are a great way to show off your product’s true colors on your Shopify store. They can help customers visualize the product and make a more informed purchase decision. But how do you actually use color swatches in Shopify? In this blog post, we’ll walk you through the process step-by-step. We’ll also share some tips on creating effective color swatches that will help boost your conversion rate.

What are color swatches in Shopify?

Color swatches are a great way to give your customers an idea of what your products look like in person. They can help you match colors to products, and they can also be used to create a cohesive look for your shop. Swatches can be created for any color, and they can be customized to match your shop’s branding.

How to create color swatches in Shopify?

If you have a Shopify store, you can use color swatches to give your customers an idea of what the products look like in different colors. You can create color swatches for products with multiple colors, such as clothing or bedding.

To create color swatches in Shopify:

1. From your Shopify admin, go to Products > All products.

2. Find the product that you want to add color swatches to, and then click Edit.

3. In the Product information section, click Add variant.

4. In the Add variant dialog, enter the variant details, such as the name, price, weight, and inventory level for the new variant. Then, click Save variant.

5. Repeat steps 3 and 4 for each color that you want to add as a variant. For example, if you’re adding color swatches for a shirt that comes in three colors (red, blue, and green), you would create three variants – one for each color.

6. After you’ve added all of the variants for the product, click Save.

How to use color swatches in Shopify?

If you have a physical product that comes in multiple colors, then you’ll want to use color swatches in your Shopify store. Color swatches allow you to display all the available colors for a product on the product page, so customers can easily see what options are available.

To add color swatches to a product in Shopify, go to the “Products” page in your Shopify admin and click on the product that you want to add color swatches to. In the “Product Details” section, scroll down to the “Variant Images” section and click on “Add variant image”:

In the “Choose Image” pop-up window, select the image that shows all the available colors for your product (you can upload this image if you don’t already have one). Then, click on the “Select” button:

Pros and cons of using color swatches in Shopify

There are both pros and cons to using color swatches in Shopify. On the plus side, color swatches can make it easier for shoppers to see what colors are available for a product. This can be helpful when shopping for items like clothing or paint, which come in many different colors. Swatches can also help shoppers narrow down their choices by allowing them to see all the colors at once.

On the downside, color swatches can take up a lot of space on a product page. This can make it difficult to view other important information about the product, such as the price or description. Additionally, some shoppers may find color swatches confusing or overwhelming. If too many colors are displayed together, it can be difficult to tell them apart. Overall, whether or not to use color swatches on your Shopify store is a decision that depends on your products and your target audience.


Adding color swatches to your product pages is a great way to give customers more options and help them make better purchasing decisions. Shopify makes it easy to add color swatches to your products, and we hope our guide has shown you how to do it. If you have any questions or need help getting started, feel free to reach out to us. We’re always happy to help!