The industry of sleep is worth a billion dollars. This market can be tapped by the sale of sleep products that address many different sleeping problems.
Millions of people experience restless nights because of stress, snoring and health issues like sleep apnea or restless leg syndrome, insomnia, and other conditions.
The market for sleep products is an evergreen one. There will always be a market to sell sleep products. With your own superior sleep store, you can take part in this billion-dollar industry.
This article will show you how to open your own sleep shop without having to purchase inventory. Dropshipping is an option. Learn more to learn how you can get started.
What are some common types of sleeping problems?
Although opening your own store for better sleep may not solve some of the more serious issues like sleep apnea and insomnia, it could be a good idea. You can offer products that will help people have a better night’s sleep.
People have difficulty falling asleep or getting a good night’s sleep because of poor pillows, mattresses or snoring.
These are some common sleep problems:
- Snoring and sleeping with someone who snores
- Newborn babies can wake up at all hours of the day.
- You can’t sleep at night because of stress
- Night owl: Wanting to stay up later.
- Wake up in the middle of the night to go to the toilet and then wake up again to go to sleep.
- Loud neighbors
- Loud neighborhood (car alarms, sirens, trains, planes, etc.)
What kind of sleep products can you sell?
There are many products available that can improve your sleep quality.
There are many pillows to choose from, so it is easy to focus a store on pillows. The following list is a good starting point if you are looking to open a superior sleep shop that sells a wide range of products.
- Memory foam pillows
- pregnancy / body pillows
- travel pillows
- cool gel pillows
- Knee pillows
- Neck pillows for cervical pain
- side sleeper pillows
- sound machines
- ear plugs
- sleeping eye masks
- Night lights
- humidifiers
- Weighted blankets
- Foam mattress toppers
- anti-snore products
Where can you find suppliers for sleeping products?
If you’re searching for suppliers of the sleep products you want to market, it can be tedious and time-consuming.
There are many dropshipping and wholesale supplier directories like SaleHoo, which has done all the hard work for your benefit.
SaleHoo already vets legitimate suppliers to ensure they are genuine suppliers/manufacturers and offer high quality products.
Wholesale products can be purchased and sold using an eCommerce platform like Shopify.
This method can prove costly if you want to purchase a wide range of products wholesale. It would be necessary to spend hundreds, if not thousands of money upfront.
This would mean that you are tying up your money to products that may or might not sell. People often avoid opening an online store because they are afraid of having to invest so much money upfront.
AliExpress Dropships Products
Dropshipping products at AliExpress is a low-cost, low-risk way to open your own better sleeping product store.
Dropshipping allows you to sell products online without the need to purchase inventory upfront. You only order products from customers who order them from your store.
Dropshipping suppliers ship the products directly to your customers. You order the item from the supplier once an order has been received. Then, enter the shipping information for the customer during checkout.
Your profit is the difference between the price you charged the customer for dropshipping and the price you paid to the supplier.
AliExpress, a large online retailer that is primarily based out of China and other places around the world to include the U.S.
AliExpress is a popular dropshipping site because of its large selection and low prices. AliExpress is ideal for dropshipping because you can order individual items rather than buying in bulk.
They don’t require registration fees or any other requirements to source products. They don’t limit the products you can sell or the price at which you can sell them.
They ship worldwide and offer a buyer protection program with a full money-back guarantee.
How to Sell Sleep Products Online
After we have covered the different types of sleep products you can sell, as well as the sources and dropship model, I will explain the easiest way to open a store.
I recommend AliDropship dropshipping software.
It’s a WordPress plugin for dropshipping that turns a WordPress website into an AliExpress-ready dropshipping business.
AliExpress allows you to import unlimited quantities of products. It automates order processing, pricing updates and tracking information.
It is very easy to install if you are familiar with WordPress. It works just like any other WordPress plugin.
These are the requirements for a web server:
- ionCube activated for your hosting
- PHP 7.1 or PHP 7.2+
- Upload limit for file size: min. 16MB;
- Open incoming connection Hosting 32bit (64bit recommended);
- cURL libraries ver. 7.58.0 is recommended (minimum version 7.29.0).
The AliDropship plugin can be ordered for $89.
Bundling your web hosting with AliDropship will save you the hassle of installing it. AliDropship will install WordPress and the plugin free of charge. You also get a free SSL.
Get rid of all the technical stuff and order a custom-made store
This option is recommended if you don’t want to deal the hassle of building a store.
AliDropship offers a dropshipping store option.
You will have your own manager, unlike other services. They will manage all details of your store. You will be able to have your store delivered to them ready for sale.
No matter if you have your store built or custom-built by AliDropship – you’ll receive lifetime software updates and unlimited customer support.
What happens after you have your dropshipping store?
You won’t be able to grow your business if you don’t promote it. Advertise your store and products.
You will need to have a budget for paid advertising. You don’t need a huge budget. As your store grows, you can increase your marketing budget.
Common paid advertising options are Facebook Ads and Google Shopping Ads. Instagram Ads and Pinterest Ads are also available.
The marketing tips section of AliDropship is a great resource. These tips are free and can be used to market dropshipping stores.
Even if you don’t have a marketing budget you can still promote your shop using free options like creating social media accounts.
Another free and efficient way to increase traffic to your store is to start a blog. Posts that discuss sleep can be linked back to products in your store.
China’s Sleep Aid Market Trends and Opportunities
High-quality sleep is becoming a necessity as China’s urbanization process accelerates. China’s average sleep time is 6.92 hours. In 2019, 36.7% of post-90s reported being suffering from insomnia. This means that sleep products are well-positioned for market.
Although the CSRS plebiscites a better daily routine by encouraging regular exercise and outdoor activity, it is easy to see a boom in the “sleep industry”.
China’s Sleeping Aid: The Hardware Segment
It covers all aspects of bedding. The latest technology, such as spine protection and anti-bacterial system, is essential. It’s not as simple as choosing a bed. It’s a competitive market in which consumers are able to choose the best bed for their sleep.
This category includes more than just a bed. It also includes everything related to eye masks. Earplugs, steam eyes masks, eye masks and pillow warmers. Every tool can improve your sleep comfort and condition.
Sleeping Aid Software segment:
Any APP that claims to help you sleep will be included in the sleeping software category. This category includes white noise APPs, meditation software, and APPs that send specific frequencies or noises.
These apps have two main business models: to charge customers for specific sounds/programs or to include a membership link to a tool.
Sleep Supplement segment:
Many people think of sleeping aids as pills. But, many customers also consider melatonin as a starting product. It is almost a household term among the younger generations. If you look at the Double 11 events from the past, you will see that the numbers of consumers who were both post-90 or post-00 in 2020 was 4 times greater than the 2019 double 11 number.
What should consumers look for before they buy sleep aid?
- Function:
What is the product used for? This message is communicated through product information, which people can find on both your online store’s product display and packaging. It is important to highlight this information and put it forward.
- Product Quality
Foreign companies still believe that selling in China is simple because they are foreigners and have a strong reputation. Although it was true for decades, this trend is changing. The D11 revealed that consumers are increasingly choosing domestic brands.
Chinese companies are now focusing more on providing high quality products to their customers than on easy, cheap and simple sales. However, even if local products have a better reputation, it doesn’t mean that you can’t beat Chinese companies in terms of pricing.
To be a successful strategic development and stay in touch with your market, you will need to concentrate on your target consumer group. Then, focus on product quality, personalization of services, and any other innovations that might benefit your audience.
- Brand Reputation
China is the world’s most digitally connected market, with over 1 billion people connected. This has created many opportunities for Chinese entrepreneurs. The internet offers consumers all the resources they need to search for their favourite brands and find out about new brands. This is now an integral part of their buying decision.
The result is that businesses can have complete control over their creativity, brand awareness and performance online.
However, as with the yin/yang principle, every positive part is a bad one.
Your brand is open to consumers to review and comment on it on public platforms. This will make your brand more accessible to potential customers. People will also check out your brand before placing an order. This is to ensure that no one has been hurt by your products. How can you trust your health to a company that you have never heard of?
How do you sell Chinese sleeping aid products, hardware, and software?
- Online Marketplace Online retail is steadily growing in China. It offers foreign sellers more options than selling through third parties. Take a look at our China eCommerce Guide Learn more about the topic and find the best platform for your company!
- Tmall
- JD
- Taobao
- Douyin
- Distributors: Working together with distributors can help reduce the weight of produceurs, provided they find a reliable partner. This article will help you understand how to collaborate with a Chinese distributor. Our China distribution services can be consulted here.
- Daigou Although it’s possible to sell through Daigou, it can be difficult to find the right person to work with. Daigou have had to make compromises in order to be able to work as freely and effectively as before the covid 19 and striker regulations from chinese government. We recommend that you choose the Daigou route. This agency should have a network and be able to run backgroun checks on Daigou.
